This is the eBook version of the printed book. This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.   How to build a crowdsourced, word-of-mouth sales and marketing operation that works!   As P&G’s Web site boasts, “Three billion times a day P&G brands touch the lives of people around the world.” But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers–for its own divisions and those of other organizations as well.

Price: $1.99 USD

The fascinating story of Volkswagen's raging success and near collapse in America After a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America's most beloved auto makers. In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower-power 1960s. He explores the reasons for VW's downward spiral through the 1970s and 1980s, including the devastating management blunders that led to such failed efforts as the Rabbit, Dasher, Thing, and Scirocco, and equally catastrophic marketing initiatives, culminating in the notorious "Fahrfegnugen" series of ads. Finally, drawing upon his unique access to company insiders, Kiley tells the story of how Volkswagen achieved its phenomenal comeback beginning in the late 1990s through a combination of visionary management, cutting-edge product development, and brilliant marketing and advertising strategies. David Kiley (Anne Arbor, MI), the Detroit Bureau Chief at USA Today, is a journalist with fifteen years of experience, ten of which have been devoted to covering the auto industry. He has written extensively for Adweek and Brandweek magazines.

Price: $16.95 USD

The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old clich is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them. Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.

Price: $18.99 USD

Covers budgeting, copyrighting, and marketing Know the pros and cons of self-publishing and get your work in print Thinking about self-publishing your book? This no-nonsense guide walks you through the entire process of going it alone, from preparing your manuscript and creating the perfect title to selling the final product. You'll see how to obtain an ISBN, work with printers and distributors, create a buzz with publicity, and take advantage of electronic publishing. Discover how to * Start your own publishing company * Edit your work effectively * Design and format your book * Hire skilled professionals to help * Manage outside vendors * Build awareness for your book online

Price: $19.99 USD

Make the transition from real estate agent to broker-owner and watch your income skyrocket!. Endorsed as a Product Partner by the Council of Real Estate Brokerage Managers, The Real Estate Entrepreneur covers everything you need to know to launch your own successful real estate company. Drawing upon his two decades of real estate experience, Cliff Perotti covers everything from creating a vision for your company and building your brand to recruiting and training sales associates, and developing a strategic plan for the future. Perotti gives you informed, step-by-step discussions of: The reasons new brokerages fail-and how to avoid making the same mistakes; Innovative ways to recruit and retain the best agents; Proven methods for identifying your marketing niche and increasing your market share; Techniques for structuring compensation plans that motivate without draining profits; Tips for increasing visibility and revenue through websites, transaction management software, virtual assistants, and blog marketing. Featuring insightful self-assessments, checklists, and exercises throughout, The Real Estate Entrepreneur is your hands-on guide to becoming a well-organized, established brokerage owner.

Price: $24.95 USD

Brian Tracy was born in eastern Canada in 1944 and grew up in California. After dropping out of high school, he traveled and worked his way around the world, eventually visiting eighty countries on six continents. His extensive personal studies in business, sales, management, marketing, and economics enabled him to move up to become the head of a $265 million company before he turned his attention to consulting, training, and personal development. He is the president of three companies with operations worldwide. He is married, has four children, and lives in San Diego, California.

Price: $25.99 USD

This book explains the critical role that each member of the senior management team must play in successfully achieving a company's transformation to a lean organization, or operational excellence. It charts a course of simplification, in contrast to the complications that pervade traditional management by functional silos, and also the increasing complexity of managing popular improvement initiatives such as lean, six sigma, and theory of constraints. Written by well-known authorities, the book includes case studies from companies recognized for excellence. This is the first book to spell out in detail the role of each key individual on the management team, including sales and marketing, human resources, purchasing/supply chain, information technology, finance, and engineering.

Price: $41.95 USD

If you have the responsibility to design, upgrade and manage data networks to carry IP Telephony (voice, video and data); need help in evaluating competing IP-Centrex and IP-PBX systems; or need guidance in specifying the parameters for a service level agreement for IP-Centrex, this unique reference provides you with the knowledge you need to get the job done right. It enables you to more accurately estimate the time and resources needed to implement IP Telephony in your organization. The book describes the IP-Centrex option of having the telephone company take responsibility for the service delivery and offers the kind of information service providers need to improve marketing and sales campaigns for IP-Centrex services.

Price: $85.00 USD

Now in a fully revised second edition, Doing Business with Jordan is the most authoritative book available on business prospects and practice in this pivotal Middle Eastern state. It offers advice and information about the business and investment environment, including the legal and regulatory frameworks, finance and banking, and marketing issues unique to the country. Following the privatization of many formerly state-owned enterprises, Jordan provides a stable and vibrant commercial base for any international company wishing to invest in the region. The book looks at commercial opportunities in key industry sectors and profiles Jordan’s special economic zones and the major Abdali construction project which is set to transform central Amman.

Price: $115.00 USD

The Price of Global Health is the first book of its kind: an in-depth but straightforward exploration of the pharmaceutical pricing strategy process, its underlying market access, general business and ethical considerations, and its implications for payers, physicians and patients. It is a much needed and invaluable resource for anybody interested, involved in or affected by the development, funding and use of prescription drugs. In particular, it is of critical importance to pharmaceutical company executives and other leaders and professionals in commercialization and drug development, including marketing, business development, market access and pricing, clinical development, drug discovery, regulatory affairs, health outcomes, market research and public affairs.

Price: $134.95 USD