Praise for The New Leader's 100-Day Action Plan "What a book! New and experienced managers at every level will 'fly' with this programmed learning." —The Honorable Bruce S. Gelb former vice chairman, Bristol-Myers Squibb "I love this book and wish I had read it before stepping into my current leadership role. It provides a practical and indispensable road map to success that will help new leaders stack the odds in their favor. Read it and don't be among the forty percent of leaders who fail in the first eighteen months!" —Sandy Rogers former marketing manager, Procter & Gamble and Apple Computer, and former senior vice president, Corporate Strategy, Enterprise Rent-A-Car Company " The New Leader's 100-Day Action Plan offers a comprehensive architecture with practical tools and techniques for new leaders to follow. I believe that leaders who utilize the advice from this book will have demonstrative business and culture-building results." —Joe Bonito Vice President, Global Leadership Effectiveness, Pfizer "One of the most basic yet comprehensive books I've read regarding the dos and don'ts of a successful on-boarding process. A must-read for all aspiring business leaders, from first-time CEO's to executives at every level of the organization. Also a great tool for human resources and talent manage-ment executives." —Joe Griesedieck Vice Chairman, Korn/Ferry Executive Search

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In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image -- from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal branding presents a world of new possibility for everyone trying to spark public appeal -- and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

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The Unbeatable, Updated, Comprehensive Guidebook For First-Time Consultants. Getting Started In Consulting. More people than ever are making the jump from corporate offices to home offices, taking control of their futures, being their own bosses, and starting their own consultancies. Consulting is a bigger business than ever and growing every day. For almost a decade, Alan Weiss's Getting Started in Consulting has been an indispensable resource for anyone who wants to strike out on his own and start a new consulting business. It provides a rich source of expert advice and practical guidance, and it shows you how you can combine low overhead and a high degree of organization to add up to a six- or even seven-figure income. You'll learn everything you need to know about financing your business, marketing your services, writing winning proposals, meeting legal requirements, setting fees, keeping the books, and much more. This new Third Edition of Getting Started in Consulting is more comprehensive, up to date, and practical than ever. In addition to the nuts-and-bolts basics, you'll also get a wealth of new information and resources::;. How to leverage new technologies to lower your business costs and increase your profits;. A budget sampler that shows you how best to maximize an initial start-up investment of $5,000, $10,000, or $20,000;. Free downloadable tools and forms to help you design and start your business quickly and easily;. New interviews with consultants who achieved rapid success, including their personal stories and most effective techniques;. Brand-new references, examples, and appendices. If your dream in life is to get out of the office and out on your own, consulting is a great way to make it happen. Make sure you do it right—and do it profitably—with Getting Started in Consulting, Third Edition.

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&n> “This book should be on the seasoned entrepreneur’s list of ‘what I should have read before I started my business.’” JOE KEELEY, President & CEO, College Nannies & Tutors Development   “This is one of the best entrepreneurship books I’ve read...I wish I had this book when I first started out.” RYAN O’DONNELL, Cofounder and CEO, BullEx Digital Safety   Your own business: Take the leap, make it happen, and make it succeed!   ·   The truth about choosing the right business for you and maintaining a healthy personal life ·   The truth about planning, funding, hiring, and successful launches ·   The truth about financial management, marketing, and growth   This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business.   You’ll learn how to generate and test business ideas, and pick the one that’s best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't “someone's opinion”: it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.

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Whether you're in sales, marketing, or customer servicequickly teach yourself how to get closer to your customers with Microsoft Dynamics CRM. With STEP BY STEP, you set the pacebuilding and practicing the skills you need, just when you need them! Create and manage accountsfor a 360 view of your customers and business Work with Microsoft Dynamics CRM directly from Microsoft Outlook Track customer activity; import and map data automatically Manage campaigns, leads, quotes, contracts, and orders Employ basic to advanced reporting capabilities Your all-in-one learning experience includes: Files for building skills and practicing the book's lessons Fully searchable eBook Sample chapters from related Microsoft Press books WINDOWS VISTA PRODUCT GUIDE eReferenceplus other resourceson CD A Note Regarding the CD or DVD The print version of this book ships with a CD or DVD. For those customers purchasing one of the digital formats in which this book is available, we are pleased to offer the CD/DVD content as a free download via O'Reilly Media's Digital Distribution services. To download this content, please visit O'Reilly's web site, search for the title of this book to find its catalog page, and click on the link below the cover image (Examples, Companion Content, or Practice Files). Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. Please direct any questions or concerns to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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Every PhD student should buy a copy of How to Publish your PhD before and not after they enroll for a doctoral degree. Informative, practical and insightful, Sarah Caro will become the mentor of every successful PhD student. A mine of information and practical advice, this text is the definitive nuts-and-bolts manual on how to do it. A safe and sure guide' - Bryan S. Turner, Alona Evans Distinguished Visiting Professor, Wellesly College. How to Publish Your PhD is the first book to provide emerging researchers with a comprehensive and authoritative guide to publishing their research. Drawing on nearly twenty years in the book business Sarah Caro explains in a clear and accessible way the key issues facing the would-be author. Within the context of today's fast changing world where new technologies and increasing globalization continue to impact on academia and the world of academic publishing, key issues are discussed ranging from whether publishing your PhD is always the best way to enhance your career prospects to whether you should focus on journals or books. A wealth of practical information and advice is included on: -choosing a publisher, -revising your thesis, -putting together a proposal, -surviving the review process, -negotiating a contract -working with your publishers marketing department. The book is designed to be an easy to use, one stop guide with examples, chapter summaries and further reading. It will be an invaluable resource for emerging researchers across the broadest range of the humanities and social sciences and for all those teaching and advising them, in Europe and the US. Sarah Caro is the Economics & Finance Editor for Oxford University Press.

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Behind every web transaction lies the Hypertext Transfer Protocol (HTTP) --- the language of web browsers and servers, of portals and search engines, of e-commerce and web services. Understanding HTTP is essential for practically all web-based programming, design, analysis, and administration. While the basics of HTTP are elegantly simple, the protocol's advanced features are notoriously confusing, because they knit together complex technologies and terminology from many disciplines. This book clearly explains HTTP and these interrelated core technologies, in twenty-one logically organized chapters, backed up by hundreds of detailed illustrations and examples, and convenient reference appendices. HTTP: The Definitive Guide explains everything people need to use HTTP efficiently -- including the "black arts" and "tricks of the trade" -- in a concise and readable manner. In addition to explaining the basic HTTP features, syntax and guidelines, this book clarifies related, but often misunderstood topics, such as: TCP connection management, web proxy and cache architectures, web robots and robots.txt files, Basic and Digest authentication, secure HTTP transactions, entity body processing, internationalized content, and traffic redirection. Many technical professionals will benefit from this book. Internet architects and developers who need to design and develop software, IT professionals who need to understand Internet architectural components and interactions, multimedia designers who need to publish and host multimedia, performance engineers who need to optimize web performance, technical marketing professionals who need a clear picture of core web architectures and protocols, as well as untold numbers of students and hobbyists will all benefit from the knowledge packed in this volume. There are many books that explain how to use the Web, but this is the one that explains how the Web works. Written by experts with years of design and implementation experience, this book is the definitive technical bible that describes the "why" and the "how" of HTTP and web core technologies. HTTP: The Definitive Guide is an essential reference that no technically-inclined member of the Internet community should be without.

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Understanding Tourism examines tourism in 1000 questions and answers. It is intended for students and teachers of tourism worldwide, those who earn their living through tourism or who simply like being tourists, expecially if they enjoy quizzes. Students need to know what progress they are making, to test and consolidate their knowledge. Teachers need to know their students' progress, any learning problems, what parts of the syllabus are going down well or proving difficult. Both need feedback. Arranged in ten parts, which broadly correspond to most syllabus elements studied in schools, colleges and universities, the wide-ranging repertoire also includes such topics as who was who in tourism in the UK and worldwide; what Prime Ministers thought about tourism; who are UK and world leaders in tourism; UK, US, Australian and Caribbean tourism in figures; US versus UK language; the language of North of the (English) border; creative marketing campaigns and messages. Professor Medlik is an author, consultant and educator with more than 30 years of involvement in tourism. He held several senior academic appointments in Britain and other countries, advised a number of companies, as well as tourism, educational and other organizations, and was the first chairman of the Tourism Society. His published work includes 20 books and other publications and more than 100 contributions to the professional and technical press. 1000 questions and answers Covers wide range of courses Expert panel reviewed questions !

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Managing Operations is a concise guide to the fundamentals of operations management. Using examples and case studies from public, private and voluntary sector organizations, this book will enable managers to develop their competency to an excellent standard in an industrial or commercial setting. As well as being very practically based, Managing Operations also provides the theory behind operations management. The book is based on the Management Charter Initiative's Occupational Standards for Management NVQs and SVQs at level 4. It is particularly suitable for managers on the Certificate in Management, or Part 1 of the Diploma, especially those accredited by the IM and Edexcel. Managing Operations is part of the highly successful series of textbooks for managers which cover the knowledge and understanding required as part of any competency-based management programme. The books cover the three main levels of management: supervisory/first-line management (NVQ level 3), middle management (Certificate/NVQ level 4) and senior management (Diploma/NVQ level 5). Also included are titles which cover management issues in particular sectors, such as schools or the public sector, in more depth. You will find a full listing of other titles available at the front of this book. Bob Johnson is a freelance management consultant and trainer with extensive experience of the retail, service, government and voluntary sectors. He has managed operations in the sales, marketing, purchasing, training and consultancy functions. Concise guide to the basics of operations management Includes examples of best practice from from public, private and voluntary sector organizations Linked to the MCI standards

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Recent decades have witnessed strong declines in fish stocks around the globe, amid growing concerns about the impact of fisheries on marine and freshwater biodiversity. Fisheries biologists and managers are therefore increasingly asking about aspects of ecology, behaviour, evolution and biodiversity that were traditionally studied by people working in very separate fields. This has highlighted the need to work more closely together, in order to help ensure future success both in management and conservation. The Handbook of Fish Biology and Fisheries has been written by an international team of scientists and practitioners, to provide an overview of the biology of freshwater and marine fish species together with the science that supports fisheries management and conservation. This volume, subtitled Fisheries , focuses on a wide range of topics, including the history of fisheries science, methods of capture, marketing, economics, major models used in stock assessments and forecasting, ecosystem impacts, marine protected areas and conservation. It builds on material in Volume 1, Fish Biology , which ranges from phylogenetics and biogeography to physiology, recruitment, life histories, genetics, foraging, reproductive behaviour and community ecology. Together, these books present the state of the art in our understanding of fish biology and fisheries and will serve as valuable references for undergraduates and graduates looking for a comprehensive source on a wide variety of topics in fisheries science. They will also be useful to researchers who need up-to-date reviews of topics that impinge on their fields, and decision makers who need to appreciate the scientific background for management and conservation of aquatic ecosystems. To order volume II, go to the box in the top right hand corner. Alternatively to order volume I, go to: or to order the 2 volume set, go to: Provides a unique overview of the study of fish biology and ecology, and the assessment and management of fish populations and ecosystems. The first volume concentrates on aspects of fish biology and ecology, both at the individual and population levels, whilst the second volume addresses the assessment and management of fish populations and ecosystems. Written by an international team of expert scientists and practitioners. An invaluable reference tool for both students, researchers and practitioners working in the fields of fish biology and fisheries.

Price: $220.00 USD