| Definitely Dubai: Destination Branding in Action
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning.
Price: $9.49 USD
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| The Complete Idiot's Guide to Branding Yourself
A brand new look at a time-tested business practice. Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: * An in-depth understanding of the principles of successful brand buildingin any context * Practical tools to build and manage powerful relationships * Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both * Advanced techniques to continually refine your unique personal brand
Price: $13.99 USD
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| From Business Cards to Business Relationships: Personal Branding and Profitable Networking Made Easy, 2nd Edition
Business Self-Help: From Business Cards to Business Relationships: Personal Branding and Profitable Networking Made Easy, 2nd Edition
Price: $16.99 USD
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| Trump University Branding 101: How to Build the Most Valuable Asset of Any Business
General Marketing & Sales : Trump University Branding 101: How to Build the Most Valuable Asset of Any Business
Price: $24.95 USD
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| From Business Cards to Business Relationships: Personal Branding and Profitable Networking Made Easy, 2nd Edition
Business Self-Help: From Business Cards to Business Relationships: Personal Branding and Profitable Networking Made Easy, 2nd Edition
Price: $24.95 USD
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| Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market, Revised Edition
Strategic Marketing : Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market, Revised Edition
Price: $29.95 USD
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| Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
General & Introductory Business & Management: Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Price: $29.95 USD
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| Designing Brand Identity: An Essential Guide for the Whole Branding Team, Desktop Edition, 3rd Edition
Graphic Design: Designing Brand Identity: An Essential Guide for the Whole Branding Team, Desktop Edition, 3rd Edition
Price: $36.00 USD
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| Contemporary thinking, topics and trends in international branding - Part 1
International branding, as an area of research in international marketing, needs a domain and an impetus of its own. This e-book seeks to lift international branding out of out the shadow of international marketing and out of a pattern of largely replication studies centered on the standardization/localization debate. The articles that comprise the e-book seek a more comprehensive understanding of the dimensions of international branding and of its related paradigms. The international focus and affiliations of the academics contributing to this compendium add to the interesting diversity inherent in the papers. Moreover, the intentions of the guest editors have been to make a contribution to closing the gaps which still exist within international marketing research. In doing so, the collected papers have pushed the extant knowledge and understanding of international branding, and will guide future research endeavors.
Price: $199.00 USD
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| Contemporary thinking, Topics and Trends in International Branding - Part II
This e-book forms the second part of two special issues guest edited by TC Melewar and Joseann Small. The editors have attempted to carve out a domain for international branding as a separate area of study in international marketing. The editorial objectives this e-book are much the same as the first in that an attempt has been made to lift international branding out of out the shadow of international marketing and out of a pattern of largely replication studies centered on the standardization/localization debate. The articles that comprise the issue seek a more comprehensive understanding of the dimensions of international branding and of its related paradigms. In doing so, the guest editors hope the collected papers have pushed the extant knowledge and understanding of international branding, and will guide future research endeavors.
Price: $199.00 USD
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