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Price: $15.55 USD

Don't ask your customers, "How is OUR service doing?" Ask them, "How are YOU doing?" Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service innovation." -- Leonard Berry, coauthor of Management Lessons from Mayo Clinic "Provides the robust framework to design services that unlock growth opportunities for every business." -- Lance Reschke, vice president, Ceridian Corporation "The tools and guidance in this book will inspire companies, small and large, to create effective and innovative services that are desperately needed." -- Mary Jo Bitner, Ph.D., W. P. Carey School of Business, Arizona State University, and coauthor of Services Marketing: Integrating Customer Focus Across the Firm "Cracks the code from the fuzzy front end through the complete life cycle of Service Innovation." -- Angelo Rago, division vice president, Global Customer Services, Abbott Medical Optics "Filled with rich examples of how firms can innovate service through helping customers get jobs done." -- Stephen W. Brown, Ph.D., W. P. Carey School of Business, Arizona State University "Any leader intent on providing distinctive value to customers must read Service Innovation." -- Michael Reynolds, staff vice president, Commercial Marketing, WellPoint, Inc. If there’s one truism about the service sector, it's that businesses don't succeed by inventing a better mousetrap; they succeed by finding the best, most cost-effective way to get rid of their customers' mice. In industries ranging from heavy machinery to health care to financial services to consumer goods, service innovation is helping businesses find new revenue streams--and enhance existing ones--by satisfying their customer's need to get things done. Few understand this better than Lance Bettencourt, a strategy adviser at Strategyn and a leading educator in management innovation consulting. And in Service Innovation , Bettencourt gives a master's class on the art and science of creating breakthrough service products. True service innovation demands that you shift the focus away from the solution and back to the customer. To achieve this shift in your business--one that takes you from making educated guesses to building a clear model to guide service innovation--Bettencourt instructs on the finer points of how to rethink your approach to the customer's needs: how the customer defines value in a product or service. Bettencourt mines nearly 20 years' experience in teaching and advising clients with service- and product-dominant businesses to demonstrate proven ways you can build, streamline, and focus your company's service product inn

Price: $29.95 USD

‘How to Open Your Own In-Home Bookkeeping Service 2/E’ has been the best kept secret on opening your own successful bookkeeping or accounting business. It has time and time again filled the gap for many entrepreneurs who wanted to go out on their own, but didn’t know where to start. Not only does is have the Authors honest approach to self-employment, it also includes the many responsibilities that the bookkeeper or accountant will have. This book includes Where to begin, what Bookkeeping and Accounting Services to offer. What the going hourly rates are for a bookkeeping business. A Step-by-Step guide on how to create Weekly, Monthly or Annual accounting. Information on Preparing Taxes, Estimating Taxes and Depreciation. A special Chapter on Common Questions, Educational Requirements, Mistakes to Avoid and Problem clients. Of course the best kept secret of them all, the most effective marketing ideas and How to get Clients! Author Julie A. Mucha Aydlott is Certified Fraud Examiner, and the owner of San Diego Business Accounting Solutions, a Non CPA Firm that specializes in small business accounting and fraud investigations. She has Over 18 years of experience in Accounting and Bookkeeping.

Price: $29.95 USD

This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $31.49 USD

This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $31.49 USD

This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $31.49 USD

Improve your grades with WebTutor™ online review and test prep tools. This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $37.49 USD

Improve your grades with WebTutor™ online review and test prep tools. This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $37.49 USD

This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $44.99 USD

Twenty years ago, a therapist could hang up a shingle, make some networking calls, and begin to create a steady stream of referrals. Since then, private practice has changed dramatically. Now therapists everywhere are struggling just to keep their practices going. The need has never been greater for sound business tools for building and marketing a therapy practice. How to Build a Thriving Fee-for-Service Practice is essential reading for newly licensed therapists, seasoned professionals, and others wanting to prepare practitioners for success. How to Build a Thriving Fee-for-Service Practice guides you from your ideal practice vision through the "how-to" steps to succeed. You will learn that a private practice is, in effect, a small business. Chapters contain solid training to help you not only to survive, but also to thrive in a highly competitive market place. Examples, worksheets, business forms, flow charts, paper and pen exercises, and even assignments in the "real world," expose you to essential materials and ideas. Coverage includes surveying the needs of one's community, capitalizing on unusual market niches, marketing ideas to build one's practice, creating brochures, widening one's scope and expertise through public speaking, seminars, workshops, and writing, analyzing financial data and projections, tracking client information, and more. * Contains foreword by American Psychological Association President Dr. Patrick DeLeon * Provides a crash course in business management for therapists * Includes examples, worksheets, business forms, and exercises * Supplies tools for bypassing restrictions of managed care * Suitable for newly licensed therapists and seasoned professionals Written by a licensed therapist with over 19 years of experience in private practice, this book is a much-needed reference for mental health practitioners pursuing fee-for-service practice. Key Features * Learn solid training to not only survive, but thrive, in private practice today * Go from your ideal practice vision through the "how-to" steps to succeed. * Mobilize yourself into action! * Market your clinical specialty to attract more cash clients * Learn how to set realistic practice goals, and track your progress * Regain your autonomy, income and career satisfaction * Lean how to communicate the value of your services to the public * Learn how to give powerful workshops and speaking engagements and write effective community articles * Turn your specialty into a market niche * Use the media as a vehicle to give psychology away and gain visibility * Learn the skills that have never been taught in graduate school--until now * Lay the foundation for your practice that builds momentum * Attract new clients through seminars, speaking engagements and published articles * Build a dynamic referral base * Re-ignite the passion for your career and love what you do for a living * Make your practice adaptive, challenging and enjoyable for the rest of your

Price: $58.95 USD