Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com

Price: $21.95 USD

Revolutionize Your Internet Marketing. Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. : Track and measure both digital and traditional marketing with analytics; Define and use KPIs to manage campaigns and channels for maximum profitability; Employ SEO strategies to increase leads, conversions, and sales; Understand how website architecture, keywords, tags, and sitemaps affect search results; Use PPC to place ads in search engines, radio, TV, and newspapers; Get hands-on strategies for maximizing Google Analytics and Google AdWords.  

Price: $24.99 USD

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Price: $29.95 USD

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Price: $30.49 USD

A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.

Price: $33.00 USD

Hauptbeschreibung Interaktive Potenziale nutzen. Viele Unternehmen stehen der neuen Macht des Verbrauchers im Web 2.0 rat- und hilflos gegenber. Internet-Communities wie YouTube oder StudiVZ scheinen rtselhafte Phnomene einer Parallelwelt zu sein. Und doch sind sie Alltag. Das Buch bietet einen umfassenden berblick ber die vielfltigen Potenziale von Communities und gibt konkrete Handlungsanweisungen fr das Management. Es ist somit ein idealer Leitfaden fr die Auswahl und Ausgestaltung einer Community-Marketingstrategie. Praxisbezogen werden die Mglichkeiten der Unternehmen, Werte mit Hilfe von Online-Gemeinschaften zu schaffen, beleuchtet.   Biographische Informationen Helge Kaul ist Projektleiter am Zentrum fr Marketing Management (ZMM) an der Zrcher Hochschule fr Angewandte Wissenschaften (ZAHW). Davor war er Direct Sales und Online Marketing Manager bei Steinberg Media Technologies GmbH/Yamaha Corp., Hamburg; Dr. Cary Steinmann war jahrelang in der Werbebranche ttig, u.a. als Executive Planning Director bei Scholz & Friends in Hamburg, und ist heute Dozent fr Marketing mit Schwerpunkt Brand Management am ZMM; Das ZMM setzt mit der Untersuchung sozialer Netzwerke und ihrer Potenziale fr Markenfhrung und Kommunikation einen neuen Themenschwerpunkt in Bildung, Beratung und Forschung (   Rezension In diesem Buch zeichnen die Neuromarketing-Experten das Bild des "fundamental sozialen Menschen" seine Rolle in den "Neuroeconomics" und warum er sich Communities anschliet. Fr die Herausgeber und ihre Autoren mit ein Argument, dass sie dafr pldieren, jedes Unternehmen sollte sich mit Community Marketing beschftigen. Werben & Verkaufen Das Buch zeigt, wie man Community aufbaut und deren Potenziale nutzen kann. Anhand von Fallstudien internationaler Unternehmen wie Microsoft, adidas, Vodafone oder Ebay bekommt der Leser einen anschaulichen berblick ber Community Marketing. persnlich, Die Zeitschrift fr Untrernehmensfhrung, Marketing und Kommunikation Wer nicht passiv zum Spielball der Meinungen werden will, kann sich ber das "Community Marketing" im von Helge Kaul und Cary Steinmann herausgegebenen Buch informieren. Harvard Business manager Die Herausgeber haben in diesem Werk die auf Communitys anwendbare Theorie zusammengetragen und die Verknpfungen zu Customer-Relationship-Management und Marke hergestellt. Richtig spannend wird es im zweiten Teil des Buches mit insgesamt acht Best-Practice-Fllen. Wahre Perlen sind die Beispiele von Microsoft, Adidas, Ebay oder Gore. absatzwirtschaft Fr alle Unternehmen, die eine Community ins Leben rufen wollen, ist das Hardcvover ein umfang- und lehrreiches Nachschlagewerk. Vor allem die unterschiedlichen Autoren und Praxisbeispiele machen das Buch zu einem "Muss" fr Community-Marketer. www.acquisa.de

Price: $44.48 USD

Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers. Fully updated for this new edition to reflect the impact of the Internet on marketing, this book is the only comprehensive textbook written entirely by currently practising professionals. It covers vital issues such as: the new marketing landscape; gaining customer insight; integrating traditional and digital media; and campaign planning and budgeting.

Price: $45.50 USD

Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students. Customer Relationship Management (CRM) is a key feature throughout this newly revised edition Comprehensive coverage on the Internet, e-Business and one-to one marketing New examples, cases, concepts and references have been added to aid the reader

Price: $52.95 USD

Hospitality and Travel Marketing has been a leader among hospitality and tourism management books since 1989. The use of a systematic approach to hospitality and travel marketing makes this a unique resource. Written in a user-friendly style, learners will benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. A focus on destination marketing and others parts of tourism, along with case examples from around the world, address the need for global experience in the industry. The content draws upon the authors’ experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

Price: $129.99 USD

Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.

Price: $142.49 USD