America's most trusted diet revolutionary, Dr. Robert Atkins, has found the Fountain of Youth! As the Baby Boom generation enters into its mid 50s, aging--and how to defy it--becomes a primary concern for some 78 million Americans. Building on his more than 40 years of medical and dietary experience, Dr. Atkins offers his know-how to readers wanting to learn how the Atkins program can help them reverse the aging process. They'll discover how to optimize nutrition, idealize hormone levels, rejuvenate aging organs, and maximize brain health. In addition, readers will learn how to: *Reduce the risk of many types of cancer *Prevent stroke *Prevent cardiovascular disease *Avoid adult onset diabetes--or reverse its effects *Cure arthritis Dr. Atkins was the first to bring alternative medicine to the mainstream public. His millions of fans know that the Atkins program works--and now he'll show them a new plan for living longer, better, healthier lives. Dr. Atkins sells! Dr. Atkins' Diet Revolution has sold in excess of 10 million copies worldwide and is one of the top 50 bestselling books of all time. Dr. Atkins' New Diet Revolution has topped the bestseller lists for almost three years with no end in sight. Over 6 million copies of New Diet Revolution are currently in print and sales are still gaining momentum: *New York Times--141 weeks at #1 *Publishers Weekly--120 weeks at the top *USA Today--#8 Bestseller for 1997, #2 Bestseller for 1998, and #2 Bestseller expected for 1999 Advance foreign rights sales to: Germany, France, Brazil, Latin America, Spain. Audio rights sold to Simon and Schuster. Are you ready for the next "Revolution"? We are. Extensive Marketing: National TV Advertising National Print Advertising National Author Tour National Publicity Direct Mail Campaign to over 500,000 people Bookseller Contest to win an Atkins Center Cruise Ads in Health Revelations , the Atkins Center's Monthly Newsletter Internet marketing through www.atkinscenter.com and www.atkinsdiet.com Special promotions via Atkins Nutritionals Frequent and extensive lectures and appearances by Dr. Atkins

Price: $6.99 USD

The cutthroat competition to get into the perfect college can drive students to the brink of madness and push their parents over the edge—and bury them in an avalanche of books that claim to hold the secret of success. Don’t worry: Crazy U is not one of those books. It is instead a disarmingly candid and hilariously subversive chronicle of the journey that millions of parents and their children undertake each year—a journey through the surreal rituals of college admissions. It’s a rollicking ride from the man Christopher Buckley has called “my all-time favorite writer.” Pummeled by peers, creeped out by counselors, and addled by advice books, Andrew Ferguson has come to believe that a single misstep could cost his son a shot at a happy and fulfilling future. He feels the pressure to get it right from the moment the first color brochures land in his mailbox, sent from colleges soliciting customers as though they were sailors come to port. First is a visit with the most sought-after, most expensive—and surely most intimidating—private college consultant in the nation. Then come the steps familiar to parents and their college-bound children, seen through a gimlet eye: a session with a distracted high school counselor, preparations for the SAT and an immersion in its mysteries, unhelpful help from essay coaches and admissions directors, endless campus tours, and finally, as spring arrives, the waiting, waiting, waiting for the envelope that bears news of the future. Meanwhile, Ferguson passes on the tips he’s picked up during their crash course. (Tip number 36: Don’t apply for financial aid after midnight.) He provides a pocket history of higher education in America, recounts the college ranking wars, and casts light on the obscure and not-terribly-seemly world of higher-education marketing. And he dares to raise the question that no one (until now) has been able to answer: Why on earth does it all cost so much? Along the way, something unexpected begins to happen: a new relationship grows between father and son, built from humor, loyalty, and (yes) more than a little shared anxiety. For all its tips and trials, Crazy U is also a story about family. It turns out that the quiet boy who pretends not to be worried about college has lots to teach his father—about what matters in life, about trusting your instincts, about finding your own way. In launching his son into the world,

Price: $11.99 USD

What makes the world's top companies so adept at providing stellar customer service? How do they meet the needs of every customer and still turn healthy profits? And, most important, how can you adapt their practices to fit your business? Thanks to over six years of ongoing research and an investment of $30 million, Arthur Andersen has created its Global Best Practices Database to uncover breakthrough thinking at world-class companies. Now, in Best Practices, Arthur Andersen for the first time shares its understanding of how more than forty best-practices companies focus on their customers, create growth, reduce cost, and increase profits. Managers of any business in any industry can adapt and apply what those companies do best. Unlike most books based merely on an author's own theories or limited anecdotal experience, Best Practices is backed up by 30,000 pages of active, documented data on hundreds of companies worldwide. This book concentrates primarily on customers and how to involve them in everything from the design of products and services to marketing, selling, and product delivery. Perhaps the greatest value of the book lies in its linking of best practices to business processes, thereby encouraging managers to expand their thinking and engage in creative problem-solving with the help of insights from companies inside or outside their own industry For example, the manager of a clothing store chain can study how Federal Express adapted the concept of just-in-time manufacturing to its rapid delivery of parts between supplier and customer. The owner of a small coffee shop chain might learn from American Express and Peapod how to target customers by offering particular products and predicting exactly when they will make their next purchases. These and other examples will help business people diagnose the processes in place at their own companies and determine how best to improve them. Comprehensive and on the cutting edge, Best Practices will serve as an invaluable information resource.

Price: $13.99 USD

Craigslist 4 Everyone   Jobs. Housing. Customers. Stuff. Events. Advice. Even romance! It’s all waiting for you on craigslist... and this book will help you find it faster, smarter, and more safely. You name it, it’s covered here–with great insider tips and proven techniques! Get started today: Buy and sell merchandise, services, cars, and homes; generate leads; recruit staff or volunteers; promote your group, cause, candidate, or band; find great contractors or childcare; get or give a pet; arrange cheap rideshares and vacation swaps. Stay safe, no matter what you’re doing. This is the first book to take you deep inside craigslist and show you exactly how to get what you want there... whatever it might be!     You’ll Learn How To      •    Quickly discover what craigslist offers in your city or neighborhood      •    Write ads that get noticed–and get fast results      •    Recognize and avoid scammers and identity thieves!      •    Attract more people to your community event, concert, or yard sale      •    Meet the partner of your dreams... safely!      •    Build your small business, no matter what you sell     Jenna Lloyd has been using craigslist successfully since 2001 in both her business and personal life. She is a leading authority on online and multichannel retail marketing, an eBay PowerSeller, and currently helps others maximize their business profits through her company, Applied Force Marketing, LLC (www.appliedforcemarketing.com).     Sherry Kinkoph Gunter has written and edited scores of books over the past 16 years covering a wide variety of computer topics, including Microsoft Office, eBay, digital photography, and Web applications.     Category Internet Covers    craigslist User Level    Beginning–Intermediate

Price: $15.99 USD

More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blogranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: * Bon Jovi And The Pirates * Christmas Card Spam * Clinging To Your Job Title? * How Much Would You Pay to Be on Oprah's Show? * The Persistence of Really Bad Ideas * The Seduction of Good Enough * What Happens When It's All on Tape? * Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: I guarantee that you'll find some ideas that don't work for you. But I'm certain that you're smart enough to see the stuff you've always wanted to do, buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.

Price: $18.99 USD

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock , Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right.  Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade. Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market , and numerous articles and research projects.

Price: $18.99 USD

This is the eBook version of the printed book. “In The Tipping Point , Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.” Stewart Emery , coauthor of international best-seller Success Built to Las t   “Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.” Guy Laliberte, founder, Cirque du Soleil   “Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.” Rupert Duchesne ,CEO of Aeroplan   “Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.” Jim Champy , coauthor, Reenginering the Corporation , and author, Outsmart!   Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull.   1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One Drop TM Foundation is to fight poverty around the world by giving everyone access to safe water.  

Price: $22.99 USD

Praise for the first edition of Multiple Streams of Internet Income "If ever the world needed some help to succeed on the Internet, this is the moment. Robert Allen's new book is just in time to save the day." —Jack Trout, President, Trout & Partners, Ltd.author of Differentiate or Die "Earning money . . . serious money, is no different than piloting a jet aircraft or baking an apple pie. You have to learn how and you must understand what you're doing. Robert Allen is a master flight instructor if you want your income to soar. He knows what ninety-eight percent of our population have proven they don't know. Read this book and follow his advice. In a relatively short period of time, you will become wealthy and be amazed at how much free time you have when you never have to worry about money." —Bob Proctor, author of the bestseller You Were Born Rich "The only thing better than the promise in the title of Robert Allen's wonderful Multiple Streams of Internet Income is the enlightening information in the book itself. And the only thing better than the book is the life a reader can lead after reading the book and taking the actions that are suggested. Of all the books I've read about earning money online, this one tops the list for a multiple stream of reasons." —Jay Conrad Levinson, author of the Guerrilla Marketing series "Robert Allen has done it again! Multiple Streams of Internet Income is an exciting look into the many creative things you can do with your money in today's new economy. I can't wait to use its wisdom!" —Ken Blanchard, coauthor of The One Minute Manager® and Big Bucks! "Information is less expensive to manufacture, promote, and ship than hard products such as running shoes and CDs. Robert Allen shares how you can apply Internet technology to selling information: books, reports, articles, seminars, speeches, and consulting. There are a lot of fluff books on e-commerce. This one is detailed, accurate, and readable. Multiple Streams of Internet Income is not just a book, it's a complete and hands-on course in advanced commerce. Congratulations." —Dan Poynter, author of The Self-Publishing Manual

Price: $24.95 USD

Firm valuation is currently a very exciting topic. It is interesting for those economists engaged in either practice or theory, particularly for those in finance. The literature on firm valuation recommends logical, quantitative methods, which deal with establishing today's value of future free cash flows. In this respect firm valuation is identical with the calculation of the discounted cash flow, DCF. There are, however, different coexistent versions, which seem to compete against each other. Entity approach and equity approach are thus differentiated. Acronyms are often used, such as APV (adjusted present value) or WACC (weighted average cost of capital), whereby these two concepts are classified under entity approach. Why are there several procedures and not just one? Do they all lead to the same result? If not, where do the economic differences lie? If so, for what purpose are different methods needed? And further: do the known procedures suffice? Or are there situations where none of the concepts developed up to now delivers the correct value of the firm? If so, how is the appropriate valuation formula to be found? These questions are not just interesting for theoreticians; even the practitioner who is confronted with the task of marketing his or her results has to deal with it. The authors systematically clarify the way in which these different variations of the DCF concept are related throughout the book. ENDORSEMENTS FOR L?FFLER: DISCOUNTED 0-470-87044-3. "Compared with the huge number of books on pragmatic approaches to discounted cash flow valuation, there are remarkably few that lay out the theoretical underpinnings of this technique. Kruschwitz and L?ffler bring together the theory in this area in a consistent and rigorous way that should be useful for all serious students of the topic.". --Ian Cooper, London Business School. "This treatise on the market valuation of corporate cash flows offers the first reconciliation of conventional cost-of-capital valuation models from the corporate finance literature with state-pricing (or 'risk-neutral' pricing) models subsequently developed on the basis of multi-period no-arbitrage theories. Using an entertaining style, Kruschwitz and L?ffler develop a precise and theoretically consistent definition of 'cost of capital', and provoke readers to drop vague or contradictory alternatives.". --Darrell Duffie, Stanford University. "Handling firm and personal income taxes properly in valuation involves complex considerations. This book offers a new, precise, clear and concise theoretical path that is pleasant to read. Now it is the practitioners task to translate this approach into real-world applications!". --Wolfgang Wagner, PricewaterhouseCoopers. "It is an interesting book, which has some new results and it fills a gap in the literature between the usual undergraduate material and the very abstract PhD material in such books as that of Duffie (Dynamic Asset Pricing Theory). The style

Price: $65.00 USD

Video Production Techniques begins with the basic skills of video production, so students experience writing, shooting and editing right away. It then moves to short-form projects and in-depth explorations of lighting and sound, concluding with an exploration of documentaries, news, and other nonfiction forms. The final section is dedicated to advanced applications, including the process of creating long-form projects, the elements of directing, and strategies for effective marketing and distribution. The book concludes with a chapter exploring professional opportunities in production and options for further study. The book includes a companion DVD with original demonstrations, clips from professional works, and interviews with film and video professionals. Key Features. Includes DVD, beneficial for the independent learner. Unique integration of theory and production techniques. Covers all the basics for writing, shooting, and editing videos. Companion web site with materials for students and instructors: www.videoproductiontechniques.com.  . Reviews. "The modest title of this book doesn't begin to reflect the ambitious scope of its design. From heady aesthetic theories to an explanation of the LLP form, Video Production Techniques provides one-stop shopping for theory, production, and business. Students of media criticism and the media industry would benefit from this book as much as students of production. After twenty-five years of teaching, I learned a lot from reading it.". -- Robert Thompson, Director, Bleier Center for Television and Popular Culture,. and Trustee Professor, The Newhouse School, Syracuse University. "In the ever-evolving business of television and film, it's nice know that there is a source so accurately assembled, so dense with dynamic information, and at the end of the day, easy and enjoyable to read. Donald Diefenbach has put together an invaluable guide that I'm sure will be the bible for both young and experienced filmmakers alike.". -- Brett Weitz, Vice President, fox21, division of 20th Century Fox Television. I've been reading books that tell you how to make movies since the 1960s and this is far and away the best I've encountered. It covers every aspect of the film and video making process in a fresh, authoritative, readable and clear fashion. It doesn't forget the art of film while teaching the craft of it.". -- Ken Hanke, Film Critic, Author of Ken Russell’s Films, Charlie Chan at the Movies, and A Critical Guide to Horror Film Series.  . Table of Contents. Unit I: The Basics. 1. Introduction to Video Production. 2. The Language of Motion Pictures. 3. Cameras. 4. Editing. Unit II: Expanding the Basics. 5. Commercials and Short Form. 6. Lighting. 7. Sound. 8. Nonfiction. Unit III: Advanced Applications. 9. Features and Long Form. 10. Directing. 11. Marketing and Distribution. 12. Professional and Career Opportunities. About the Author. Donald L.

Price: $125.00 USD