The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each section offers practical advice and guidance to cover all aspects of your venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment. Part II looks at the broadening of an initial idea for a product, service or application into a rounded business strategy, by employing preferred witness research to identify and roughly quantify a target market. We show you how to consider the opportunities or limitations of your prospective business environment, how to protect your ideas and invetnions from imitation by competitors, and how to draw on this information to shape a commercial strategy.

Price: $3.47 USD

The Investing Strategy for All Seasons The Jubak Picks enables you to play great offense and great defense: to make money in the stock market in good times, to protect yourself during downturns, and to reap the biggest profits when the good times return. In good times, Jubak’s strategy beats the market, delivering an amazing return of 360 percent over an eleven-year period. Compare that to the S&P 500 Stock Index return of 68 percent and we are talking about real money in your pocket. But times aren’t always good and no investor can make money all the time. When stocks plunge during a grinding bear market, you need a strategy for playing great defense that preserves capital, so you can pounce when good buying opportunities present themselves. And best of all, Jubak’s strategy tells what ten trends and fifty stocks will make you the most money when the market rebounds. Jim Jubak’s top-down stock-picking method is based on being in the right asset at the right time, ensuring that your portfolio is composed of stocks with the wind at their back and that are trending upward. He shows how to find the best stocks by first understanding ten macro trends changing the world, including: • The economies—Brazil, Russia, Vietnam, India, China, and the “rest of the gang”—driving global demand • The return of inflation—and the end of the thirty-year era of low prices • The rising tide of retirement money in an older and wealthier world—and the crucial need for companies that can properly manage it • The commodities crunch in a world ever more hungry for natural resources • The end of cheap oil • Food as the “new oil” • The decline in global financial stability and the increasing value of safe investing havens • The world finally getting serious about the environment and global warming Why heed Jim Jubak and his method? • Start with the record: Returns that have beaten all major indices by a significant factor for more than a decade...and in bad times, such as the bear market of 2007-2008, losses that are just one-third those of the major indices. • Factor in transparency: Unlike those who tell you the hot stocks for today but conveniently forget them tomorrow, the decade-long record—triumphs, warts, and lessons—is on MSNmoney.com (“Jubak’s Journal”). • Add in continual updates: Jubak will provide continual updates on MSNmoney.com of his fifty picks, providing a real-time assessment of stocks that are keepers and those that should be sold. From the Hardcover edition.

Price: $14.99 USD

A Highly Visual Guide To Developing A Personal Forex Trading Strategy. Getting Started In Forex Trading Strategies. "A great next step to read for the beginning trader. It contains practical advice and resources on trading FOREX that only come with experience.". -Derek Ching, President, Hawaii Forex. "We have members from over 125 countries on our Web site and plan to make Getting Started in ForexTrading Strategies a 'must read' for those looking to trade the FOREX market. It is good to see a book that emphasizes the importance of other elements, such as money management, which are crucial to master if one is to stay in this game. Well done!". -Jay Meisler, cofounder, Global-View.com. Written in a straightforward and accessible style, Getting Started in Forex Trading Strategies is a highly visual guide to foreign exchange trading that introduces you to the Codex Method-a proven process that allows you to tailor a trading strategy to your own personal preferences. Divided into four comprehensive parts, this reliable resource opens with a brief overview of traditional FOREX strategies. From here, author Michael Duane Archer outlines his own personal codex-as he guides you through the process of developing yours-and reveals how to use this approach to make, monitor, and exit a trade. Along the way, Archer reveals the best ways to implement your strategy and discusses the importance of consistently keeping trading records. In his previous book, Getting Started in Currency Trading, Archer set a solid foundation for trading the currency market by illustrating how it operated. Now, with Getting Started in Forex Trading Strategies, Archer goes a step further by showing you how to cultivate a personal trading strategy that will allow you to succeed within this dynamic environment.

Price: $19.95 USD

Achieve “bullet-proof” wealth in any real estate market. The real key to achieving sustained wealth in real estate is finding just the right investment strategy--and then learning how to adapt it to changing market conditions. For that, you'll need the help of a mentor with a proven track record. A third-generation real estate investor, James Dicks made his first million before the age of thirty and went on to head his own international investment and financial services firm. Now, in How to Buy and Sell Real Estate for Financial Freedom , he teams up with fellow real estate investor and wealth-building expert J.W. Dicks to help you map out a winning strategy for realizing your dream of financial freedom. Regardless of your level of experience or bankroll size, this book will put you in the position to start making serious money in real estate--right away! Step-by-step, you'll learn how to.:.; Find and buy the best investment properties.; Write winning offers and money-making contracts.; Negotiate deals like a pro.; Take advantage of traditional and creative financing techniques.; Master more than 25 proven investment strategies, including buy-hold-sell, rentals, flipping, equity sharing, lease options, and more.

Price: $21.95 USD

Based on extensive research, this insightful book examines the manner in which Indian businesses have responded to change in general and, in particular, to the rapidly changing economic environment. The author demonstrates that there is a clear link between well thought-out strategic business behaviour and good performance. Those firms that behaved more proactively when faced with change have generally fared well by developing new products, adopting cutting-edge technologies, and adapting quickly to the changing market realities. Those that resorted to opportunistic methods, the author argues, may have enjoyed limited success in the short-term but have eventually stagnated. Supported by two detailed case studies, the key features of this important book are that it:. - Examines India’s growth trajectory, its huge market and its immense economic potential. - Studies behavioural patterns of Indian firms and the Indian business ethos. - Eschews a leader-centric approach and focuses instead on a strategy approach to understand Indian business. - Explores why some companies fail while others show the ability to meet the challenges posed by radical changes in policy. - Identifies key strategies that are used by successful Indian businesses. - Establishes the relevance of the main elements of business strategy.

Price: $24.95 USD

This is the eBook version of the printed book. In a straightforward approach, you’ll be guided through the practical knowledge that you will need to trade conservatively. The objectives are simple: make 2%-4% a month staying in the market as little as possible. Market experts use option condors to consistently earn monthly returns while trading conservatively and staying in the market as little as possible. Michael Hanania Benklifa--who manages $10+ million in condor trades each month--shows you exactly how to run these trades and earn these returns. Benklifa doesn’t serve up generalities: He delivers all the details you need to master every nuance of this remarkable strategy. Benklifa bases his examples on market realities, not oversimplified abstractions. You’ll learn how to handle real-life market dynamics that can dramatically impact results, including rising and falling volatility, changing bid-ask spreads, and distorted call parity. You’ll learn how to profit in the sideways markets where condor options are most widely used--and also in extreme-trending markets that offer their own surprising opportunities. Traders who focus on a specific type of trade have a history of outperforming stock pickers and directional investors. This book will give you that deep and usable level of knowledge about one of today’s most well-proven strategies: option condors.

Price: $37.99 USD

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals  shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals  is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.

Price: $45.00 USD

This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used. With theories of manufacturers and retailers possibilities for differentiation are identified. Aspects of customer perceptions are considered as important as differentiation and thus, included and linked to differentiation strategies. A study ascertained best practice by surveying students to examine perceived differentiation factors. Upon critical success factors perceived added value is identified as a major issue of differentiation strategies and included in this study. The research led to the fact that differentiation is not conducted by all supermarkets and that undifferentiation can also be a profitable strategy. Hence, positioning strategies solely based on differentiation is seen as inadequate. For a successful applied competitor based strategy a combination of differentiation types, price and differentiation interdependencies, market segmentation and customers' critical success factors is suggested.

Price: $49.68 USD

WiMAX holds great promise for the future of broadband communications. Companies and consumers are increasingly dependent on broadband and are committed to taking broadband to the next level with mobile broadband or 802.16e, the WiMAX standard. The Business of WiMAX offers a complete guide to this exciting technology, addressing the critical issues surrounding WiMAX and its future.  The author discusses the need for the technology, before explaining its architecture and deployment, modulation technology, wireless standards, spectrum issues, and network topology.  Applications and the market for these are covered in-depth, and the exciting future of WiMAX is discussed. The book provides strategy and recommendations for achieving success in such a dynamic scenario. The Business of WiMAX::; Offers a uniquely balanced business and technology perspective on the critical issues surrounding WiMAX and its place in the evolving broadband wireless industry.; Explains the need, use, market, trends, business models, and the future road map for WiMAX technology.; Provides strategy and recommendations to a variety of different players, including service providers, equipment manufacturers and chip makers.; Supports practical insights with numerous examples and real-world case studies. This text is essential reading for professionals, strategists, leaders, researchers, analysts, investors and others in the IT and Telecoms domain. Managers planning to deploy wireless networked computing devices in their organisations, ICT consultants, business strategists, systems engineers and architects, and final year undergraduate and postgraduate students and academics will also find this an invaluable guide to WiMax.

Price: $85.00 USD

Real R&D options are among the earliest modelled real options, with now ten primary practical uses: general R&D planning, planning R&D in stages, evaluating test information, new product development timing, operations, abandonment, risk sharing, market funding, industry strategy and regulation. This book was partly motivated by requests to identify and develop real option models for R&D in telecommunications, petroleum technology and biotechnology. Nine new models cover information and implementation costs, analytical solutions for mean reverting, or fat tailed revenues, endogenous learning and exogenous and experiential shocks, American sequential options, and innovator advantages. Four new applications include forward start development options, exploration options, innovation with information costs, and innovator's real values with changing market share. R&D directors and researchers will find several uses for these models: general R&D planning evaluating test information new product development timing risk sharing industry strategy and regulation *A practical guide to how organizations can use Real Option techniques to effectively value research and development by companies *Provides a rigorous theoretical underpinning of the use of Real Option techniques *Real Options applications are orientated around the economies of North America, Europe and Asia, for an international perspective

Price: $109.00 USD