Publishing is a rapidly changing business, and this comprehensive reference is right in step - covering operations, finances, and personnel management as well as product development, production, and marketing.

Price: $19.95 USD

Learning the lessons taught in this book will maximize your and your product’s exposure and sales without spending a dime on advertising. This book pits brains against brawn and forces you to think outside the traditional marketing sphere. Guerilla marketing allows you to outsmart your competition, without having to out spend them. Discover pin-pointing strategies to jump-start or revitalize your sales numbers using guerilla marketing concepts.

Price: $19.95 USD

This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.

Price: $24.95 USD

Praise for. Your Gut Is Still Not Smarter Than Your Head. "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth.". -Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management. "Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here's a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no 'blink' shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!". -Susanne Lyons, Chief Marketing Officer, Visa USA. "Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It's a must-read for every professional marketer who aspires to breakthrough performance.". -Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company. "Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!". -Jon Luther, CEO, Dunkin' Brands, Inc. "Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it.". -Bob Liodice, President and CEO, Association of National Advertisers. "The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies.". -Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101

Price: $29.95 USD

Explains the powerful 'Routes-to-Market' approach for driving profitable growth. This book shows how you can use RTM to determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service; and optimize your marketing mix and sales and distribution channels.

Price: $39.95 USD

Learn marketing and business management while focusing on sports with SPORTS AND ENTERTAINMENT MANAGEMENT. This marketing and business management textbook uses topics in the sports and entertainment industries to cover the basic functions of management as outlined in national and state standards. Along the way, you'll also discover powerful information about leadership, finance, product and people management, customer relations, sales, and much more.

Price: $44.99 USD

Examines extent to which law of the WTO restricts domestic implementation of taxes, restrictions on marketing, product regulation and labeling measures for public health purposes.

Price: $79.00 USD

Culture study is increasingly becoming a leading theory in international marketing research, this special issue examines the role of culture within marketing theory and practice. Debates such as whether consumer cultures are globalizing, glocalizing or localizing; and the validity of different operationalizations of cultural and institutional distance are considered. Other issues addressed include those of the impact of culture on product adoption and diffusion across countries; the evolution of culture study within marketing; and the usefulness of identifying target markets through country cultural segmentation.

Price: $199.00 USD

Collectively this collection of papers offers new perspectives on the special characteristics of island tourism, community dynamics, the role of marketing and the development of sustainable cultural and heritage tourism product in island contexts.

Price: $199.00 USD

This title provides an overview of all aspects of biogeneric products, working from the scientific principles behind their development, to their manufacture, and then to the marketing and use of the finished product.

Price: $229.95 USD