| Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, by Moore This book is in Good Used condition Price: $1.95 USD
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| Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, by Moore This book is in Good Used condition Price: $6.72 USD
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| Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, by Moore This book is in Like New condition Price: $14.40 USD
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| Outlines and Highlights for Marketing of Agricultural Products by Richard L Kohls, Isbn : 9780130105844 No Synopsis Available Price: $25.41 USD
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| Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, by Moore This book is in Used condition Price: $27.56 USD
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| Outlines and Highlights for Marketing of Agricultural Products by Richard L Kohls, Isbn : 9780130105844 No Synopsis Available Price: $28.23 USD
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| Marketing of High-technology Products and Innovations, by Mohr, 2nd Edition This book is in New - Excellent condition Price: $66.27 USD
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| Marketing of Technology Intensive Products and Services : Driving Innovations for Non-Marketers No Synopsis Available Price: $92.14 USD
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| Marketing of Technology Intensive Products and Services : Driving Innovations for Non-Marketers No Synopsis Available Price: $102.38 USD
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| Handbook Of Functional Dairy Products Functional dairy products have been the focus of intense research and product development over the last two decades. At last, this valuable information has been compiled into one resource that reveals key advances in functional dairy ingredients and products and identifies directions for marketing and product development. Handbook of Functional Dairy Products explores the product development process and the market dynamics driving product innovation. Chapters examine specific ingredients and products, safety and technology issues, the impact of biotechnology, the regulatory environment, and the communication of health benefits. Emphasis is placed on the potential contribution of functional dairy products in the maintenance of health and prevention of disease, and includes in-depth discussions of the selection, production, and benefits of probiotics, dairy-derived carbohydrates and prebiotics, bioactive peptides, the immune modulating effects of dairy ingredients, the health effects of conjugated linoleic acid (CLA), and calcium and iron fortification. Price: $179.95 USD
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