The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale. In his groundbreaking book, Godin describes the four tests of Permission Marketing: 1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? 2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? 3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products? 4. Once people become customers, do you work to deepen your permission to communicate with those people? And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

Price: $12.99 USD

PRAISE FOR Integration Marketing "The most important book of the year." —Codrut Turcanu , founder of Remarkable Blogging, www.RemarkableBlogging.com "Mark Joyner's new book rocks! After reading it yesterday evening, I put all other work on hold to create two integration marketing processes-and have been spreading the word about them. Already, within twenty-four hours, I've started seeing results. And the way I've implemented it is rudimentary and basic. There are so many nuances to make it more powerful and effective. To think so much wisdom and insight can be packed into such a short volume . . . wow! I'm urging everyone I care about in a business sense to stop everything else and read Integration Marketing right now." —Dr. Mani Sivasubramanian , www.DrMani.name "I've read the book four times in one day. I gave my first lecture on Integration Marketing to my staff today–it generated incredible excitement." —Alan Walker , CEO, Knowledgism, www.knowledgism.com "[Joyner deserves] a standing ovation for explaining so concisely how McDonald's and Microsoft are able to dominate their markets." —Ian Del Carmen , President and CEO, Fireball Planet Corporation, www.FireballPlanet.com "My company generated an additional $20,368 in revenue last month as a direct result of Joyner's integration marketing concepts." —Frank Bauer , founder, Add2It, www.add2it.com "I bought a $750,000 house in cash last year-pretty much because of the Integration Marketing strategies Mark taught us. It's now the major driving force of the growth of our company." — Tellman Knudson , CEO, Overcome Everything, Inc., www.OvercomeEverything.com "I must say . . . it's the most important book I've ever read. It's beyond the level of any other marketing strategy." — Jason Mangrum , author of The Official Internet Business Q&A Report

Price: $22.95 USD

The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

Price: $24.95 USD

This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want? 

Price: $27.95 USD

This is the eBook version of the printed book. Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty teaches customer share marketing, which leverages customer loyalty through direct marketing and advanced, Internet-driven sales techniques. Author Tom Osenton demonstrates how leading companies apply customer share marketing to increase sales and profits, often more effectively and at a substantial savings over traditional methods.

Price: $29.00 USD

Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations. What you'll learn * How to apply agile project management skills to the marketing process to get better program results. * Ideas on techniques that are currently working in the marketplace. * How to template marketing plans or adapt the templates provided to meet your needs. * The process you need to utilize to beat your competition and get the visibility you need for your product. Who this book is for This book is for those who would like to create and run successful marketing programs that meet the needs of their business and consumers. Marketing people, managers and small business owners will find this book useful. Table of Contents * Why Does Marketing Need a New Method? * A Practical Case for Using Agile Methods * Aligning Resources or Collaborative Leadership - Sales and Other "Frenemies" * How to Get Moving * Plan, Fail, Iterate, Succeed * Chapter 6

Price: $29.99 USD

Hauptbeschreibung Praxisleitfaden frs Marketing in sozialen Organisationen. Wie knnen NPOs Marketingkonzepte planen, organisieren und durchfhren? Der Social Marketingprozess liefert sozialen Organisationen Impulse zur strategischen Ausrichtung der Marketingaktivitten. Anhand einer Flle von Beispielen und Tipps werden alle Schritte bis zur konkreten Umsetzung leicht nachvollziehbar. Eine wertvolle Hilfe bei der Professionalisierung von Marketing und Kommunikation im Dritten Sektor.   Biographische Informationen Prof. Dr. Klaus Koziol ist Leiter der Hauptabteilung Medien und ffentlichkeitsarbeit der Dizese Rottenburg-Stuttgart und als Ordinariatsrat in der Dizesanleitung ttig. Er ist Initiator und Grnder des Instituts fr Social Marketing in Stuttgart und Inhaber der deutschlandweit ersten Stiftungsprofessur fr Social Marketing an der Katholischen Hochschule fr Sozialwesen in Freiburg/Br. Publikationen (Auswahl): "Leben unter Vorbehalt? Mensch, Gesellschaft, Netzkommunikation, Mnchen 2001", "Die Tyrannei der mediengerechten Lsung. Zur Weltaneignung durch Massenmedien, Mnchen 2000", "Vom Prinzip ffentlichkeit zur Logik der Marke. Zu den Mutationen des Politischen im Markenzeitalter" (in Vorbereitung). Prof. Dr. Waldemar Pfrtsch lehrt und forscht im Bereich International Business und Marketing an der Hochschule Pforzheim (Hochschule fr Gestaltung, Technik und Wirtschaft) und an der University of Illinois at Chicago (UIC). Seine Praxiserfahrungen erwarb er in Grounternehmen in Deutschland und in den USA. Prof. Pfrtsch war Partner bei der Arthur Andersen Management Beratung, Stuttgart und der LEK Consulting, London/Mnchen. Publikationen von Prof. Dr. Waldemar Pfrtsch: "Die Marke in der Marke - Bedeutung und Macht des Ingredient Branding", "B2B Markenmanagement", "Living Web. Erprobte Anwendungen, Strategien und zuknftige Entwicklungen im Internet", "Mit Strategie ins Internet. Qualifizierung als Chance fr Unternehmen". Steffen Heil ist Geschftsfhrer des Instituts fr Social Marketing. In dieser Funktion ist er beratend fr Unternehmen des Dritten Sektors sowie fr Wirtschaftsunternehmen ttig. Darber hinaus engagiert er sich als Lehrbeauftragter fr Marketing und Kommunikation in der Hochschulausbildung. Herr Heil leitete ein Forschungsprojekt zum Thema Corporate Citizenship und die damit verbundene Vor-Ort-Recherche im Silicon Valley, Californien, USA. Kathrin Albrecht arbeitet bei der Stabsstelle Fundraising des Bischflichen Ordinariates in Rottenburg und ist darber hinaus fr das Institut fr Social Marketing ttig. Dabei ist sie fr die strategische Kommunikations- und Fundraisingarbeit der zu betreuenden Organisationen und Stiftungen zustndig.   Rezension Anhand von Beispielen und Tipps werden alle Schritte bis zur konkreten Umsetzung von Marketingkonzepten dargestellt. Als besonders informativ erweist sich das Fallbeispiel der Neuen Caritas Stiftung. Absatzwirtschaft Dieser neue Ansatz liefert praxisorientierte

Price: $44.48 USD

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian

Price: $60.00 USD

Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. With a dedicated web site, new video, updated Internet activities, and contemporary design, Marketing is exciting plus informative!

Price: $86.49 USD

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.

Price: $189.00 USD