| Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
Strategic Marketing : Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
Price: $9.99 USD
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| Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
Strategic Marketing : Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
Price: $19.95 USD
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| The Marketing Strategy Desktop Guide
This comprehensive guide includes coverage of the following key issues: marketing in the new millennium; the uncontrollables; marketing research; diversity in customer behaviour; pricing strategies; your organization's structure and your competitive position.
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| Marketing Strategy
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Price: $30.65 USD
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| Marketing Strategy
This book is in New - Excellent condition
Price: $45.55 USD
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| Marketing
`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all' - Professor Rob Lawson, University of Otago. Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: - Historical origins and influences in marketing - Introduction to the concepts of Critical Theory - Marketing orientation and the marketing mix - Critique of marketing principles - Marketing and strategy - The role of research in marketing - Marketing and managerial ideology - Marketing ethics. Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.
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| Marketing Strategy
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| Marketing Strategy
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| Marketing Strategy
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| Marketing Strategy
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