| More Guerrilla Marketing Research
More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research, destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it. More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.
Price: $29.95 USD
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| Marketing Research Essentials, Canadian Edition, CourseSmart
General Marketing & Sales : Marketing Research Essentials, Canadian Edition, CourseSmart
Price: $60.95 USD
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| Marketing Research
This step-by-step textbook shows how to design, conduct, and interpret market research. Marketing Research: Text and Cases offers clear explanations and plenty of charts, graphs, figures, and case studies to make important points easier for students to grasp. The thorough instructor's manual includes a sample syllabus, research projects tips and forms, and a test bank with true-false and multiple choice questions. Cases with SPSS data are provided on a student disk. PowerPoint slides are available to adopters of the text. To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.
Price: $79.95 USD
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| Marketing Research Essentials, Desktop Edition, 7th Edition
General Marketing & Sales : Marketing Research Essentials, Desktop Edition, 7th Edition
Price: $112.50 USD
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| Marketing Research, Desktop Edition, 10th Edition
General Marketing & Sales : Marketing Research, Desktop Edition, 10th Edition
Price: $125.50 USD
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| Marketing Research, Desktop Edition , 10th Edition
General Marketing & Sales : Marketing Research, Desktop Edition , 10th Edition
Price: $125.50 USD
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| Marketing Research, Desktop Edition, 8th Edition
General Marketing & Sales : Marketing Research, Desktop Edition, 8th Edition
Price: $131.50 USD
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| Marketing Research, Desktop Edition , 9th Edition
General Marketing & Sales : Marketing Research, Desktop Edition , 9th Edition
Price: $131.50 USD
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| Essentials of Marketing Research, 2nd Edition with SPSS 17.0
General Marketing & Sales : Essentials of Marketing Research, 2nd Edition with SPSS 17.0
Price: $147.95 USD
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| Action research in marketing
Develops a definition of action research that is particularly suitable for marketing and based on the articles in this issue of European Journal of Marketing, emphasising the breadth of action research in marketing and its distinctive interest in analytic generalisation, that is, in building a theory that extends beyond the particular situation that is being action researched to other situations.. The three sections of this commentary include: definition of traditional action research, action learning and case research. Second, drawing of four implications from the articles within this special issue about how action research can be done in marketing. Finally, presents a broad definition of action research in marketing.
Price: $199.00 USD
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