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General & Introductory Business & Management: Marketing Express
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| Global Marketing
General & Introductory Business & Management: Global Marketing
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| E-Marketing
General & Introductory Business & Management: E-Marketing
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| Global Marketing
General & Introductory Business & Management: Global Marketing
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| Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Strategic Marketing : Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Price: $35.00 USD
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| Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Strategic Marketing : Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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| Marketing Unwrapped
General & Introductory Business & Management: Marketing Unwrapped
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| Marketing
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.
Price: $156.99 USD
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| Business Marketing Management: B2B
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.
Price: $197.99 USD
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| Business Marketing Management: B2B
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.
Price: $209.49 USD
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