| Integration Marketing
PRAISE FOR Integration Marketing "The most important book of the year." —Codrut Turcanu , founder of Remarkable Blogging, www.RemarkableBlogging.com "Mark Joyner's new book rocks! After reading it yesterday evening, I put all other work on hold to create two integration marketing processes-and have been spreading the word about them. Already, within twenty-four hours, I've started seeing results. And the way I've implemented it is rudimentary and basic. There are so many nuances to make it more powerful and effective. To think so much wisdom and insight can be packed into such a short volume . . . wow! I'm urging everyone I care about in a business sense to stop everything else and read Integration Marketing right now." —Dr. Mani Sivasubramanian , www.DrMani.name "I've read the book four times in one day. I gave my first lecture on Integration Marketing to my staff today–it generated incredible excitement." —Alan Walker , CEO, Knowledgism, www.knowledgism.com "[Joyner deserves] a standing ovation for explaining so concisely how McDonald's and Microsoft are able to dominate their markets." —Ian Del Carmen , President and CEO, Fireball Planet Corporation, www.FireballPlanet.com "My company generated an additional $20,368 in revenue last month as a direct result of Joyner's integration marketing concepts." —Frank Bauer , founder, Add2It, www.add2it.com "I bought a $750,000 house in cash last year-pretty much because of the Integration Marketing strategies Mark taught us. It's now the major driving force of the growth of our company." — Tellman Knudson , CEO, Overcome Everything, Inc., www.OvercomeEverything.com "I must say . . . it's the most important book I've ever read. It's beyond the level of any other marketing strategy." — Jason Mangrum , author of The Official Internet Business Q&A Report
Price: $22.95 USD
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| Blog Marketing
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications. All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing. shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. ''Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions.''. -- John Battelle, Business 2.0
Price: $24.95 USD
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| Marketing That Works
This is the eBook version of the printed book. The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well as on several P&G brands. — Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria’s Secret Differentiate yourself more effectively, protect yourself against competition, and drive higher margins Bring entrepreneurial power to distribution, sales management, PR, promotion, advertising, and more For marketers in every kind of company, from startup to global enterprise Focus your marketing on what really works—and make the most of every marketing investment! Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it—now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion—and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive high
Price: $27.99 USD
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