The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Marketing for Success helps you to take your marketing to a whole new level. By honing your imaginative skills and injecting great creative planning into your marketing you can keep way ahead of your competition. Develop winning strategy

Price: $3.33 USD

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Marketing for Success helps you to take your marketing to a whole new level. By honing your imaginative skills and injecting great creative planning into your marketing you can keep way ahead of your competition. Develop winning strategy

Price: $5.44 USD

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Price: $21.94 USD

Cash in with Guerrilla Marketing’s Greatest Hits. Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box. This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com. For business survival in the 21st century, Guerrilla Marketing ranks right up there. with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich. 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com.

Price: $21.95 USD

Effective creative strategies for business owners or marketers. Whether it's on the web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and stunts. In this compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to mom and pops. Anita Campbell, an internationally known small business expert, reaches over 1 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.:; Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations; In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics; On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps. With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

Price: $29.95 USD

Proven prescriptions to world-class marketing—from the top professionals in their field!. The most comprehensive and authoritative guide of its kind, The Big Book of Marketing offers a practical, real-world approach that other marketing books lack. Marketing experts from 86 of the world’s most successful companies weigh in to provide you with expert guidance on all the essentials and best practices critical to developing and managing a world-class marketing campaign. Among the contributors are: GE on market planning; Merck on consumer purchasing behavior; Costco on retailing; McDonald’s on international marketing; Accenture on supply chain management; United Airlines on pricing. Nowhere else will you find such a practical approach to so many marketing issues. Whatever business you’re in—retail and manufacturing to service and nonprofit— The Big Book of Marketing provides the fundamentals you need to propel your company to the top spot of its industry. CHAPTERS INCLUDE:. Planning, Marketing Research, Consumer Purchasing Behavior, Organizational Purchasing Behavior, Promotion Management, Selling and Sales Management, Advertising, Public Relations, Promotional Marketing, Direct Marketing, Management, Product Packaging, Product Pricing, Product Quality, Supply Chain Management, Wholesaling, Warehousing, Transportation, Retailing, Legal/Ethics/Social Responsibility, Environment, International Case Study, Financing the Marketing Plan

Price: $29.95 USD

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Price: $43.83 USD

Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: - case studies from around the world to provide a uniquely global approach applicable worldwide - strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links - practical advice for professional, semi-professional and non-professional sporting organisations. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports. Andr? B?hler is Head of Market Research at the world's leading sports research consultancy IFM Sports, Germany. After studying International Business and Management, Business Psychology and Marketing at N?rtingen University (Germany), he obtained a PhD in the field of sports marketing at the University of Plymouth (UK) and worked as a Research & Scholarship Consultant for the Heidelberg International Business Academy. He has published numerous papers on sports management and contributed to various books on sports marketing. Gerd Nufer is Professor of Marketing and Management at ESB Business School, Reutlingen University and Associate Professor of Marketing at FOM Stuttgart, Germany. Previously he worked as a project leader for an international strategy and marketing consultancy and as a key account manager for a large marketing research company. His research foci are Event Marketing and Management, Sponsorship, Ambush Marketing and Sports Marketing and Management in general. Simon Chadwick , Series Editor, is Professor of Sport Business Strategy and Marketing, Coventry University, UK.   * The first text to address this crucial component of the sports marketing mix * Includes strong pedagogical features including learning outcomes, overviews, global case studies, discussion questions, glossary, guided reading and web links to engage students' interest * Supplemented by a companion website providing web links, case studies and PowerPoint slides to save lecturers time preparing teaching materials

Price: $48.95 USD

This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification. - ;This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an. extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully. Each term covered in this advanced dictionary includes six elements:. Description -- how the term is defined. Key insights -- important insights provided by an understanding of the term. Keywords -- words to further understand the nature of the term. Implications -- what knowledge of the term means to marketers. Application areas and further readings -- areas where the term's knowledge is being put to use. Bibliography -- articles and books referenced. Example entries include:. Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe's Law, Moore's Law, Network Effect, Not Invented Here. Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage,. Value-Based Marketing, Viral Marketing, Winner's Curse. -

Price: $59.95 USD

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Price: $156.00 USD