Describes the characteristics of the regional economy and labour market in Lodz and sets out the main components of a regional employment strategy for improving the labour market situation and promoting productive employment. Highlights the need for local and sectoral partnerships and genuine social dialogue in order to increase regional competitiveness and facilitate change.

Price: $5.00 USD

Douglas Rushkoff's latest salvo on complacent media culture, set in 2008, features Jamie Cohen, a young hacker who, like the biblical Joseph, suffers betrayal and then penance (via the talk-show circuit) before joining forces with a venture capitalist determined to turn everyone into mindless consumers. Meanwhile, Jamie's former pals have developed a way to kill the Web's - and the stock market's - profit-making capacities. A dazzling satire of 1990s dot-com mania, this McLuhanesque cultural critique establishes a new publishing precedent: it is the first "open-source" ebook, annotated by online readers. This first print edition includes the best of their footnotes chosen by the author.

Price: $9.99 USD

Studies show that 90% of institutional investors, such as pension funds, reach their investment goals. However, only 11% of individual investors achieve their goals. Over the past twenty years we have witnessed both the greatest bull market of all time and one of the most devastating crashes in history. During this period, pension funds posted returns of more than double those realized by individual investors. At the same time, the institutional pensions were exposed to less than half of the risk and volatility that individual investors were forced to endure.

Price: $16.95 USD

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. The book is based on the authors’ 32 years of experience consulting to major organizations, and is supplemented by informative interviews with corporate leaders in several industries. Through methodology and examples, the authors reveal how to: * Apply innovative thinking to the company’s entire business model * Remain flexible, future-oriented, and responsive to market changes * Learn from what other companies have achieved with this proven process * Create a perpetual flow of viable new business opportunities -- by making strategy innovation a company-wide competency.

Price: $29.95 USD

Presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, this title provides a model for exploiting competitive uncertainty and blind spots.

Price: $45.00 USD

The very best business isn't born out of hunches, macho tactical skirmishing or simply 'being busy', but is the product of careful calculation and understanding customers' needs, wants and aspirations. Marketing Strategy Masterclass is a 'how to' book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included throughout are the wise words of a choice selection of history's masters, depicted on the book's front cover. Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann. ABOUT THE AUTHOR Paul Fifield has been extensively involved in strategic marketing training and education since 1980. His professional assignments have ranged from marketing strategy development for some of the UK's largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities. Paul is also Visiting Professor of Marketing at the University of Southampton and at the Coll?ge des Ing?nieurs in Paris. . Preparing for marketing strategy - what you need to know before you start . Developing the marketing strategy . Coordinating your strategic stance - creating the right strategic 'spine' (the basics) and then organising your strategic 'defence' and 'offence' to match . Implementing the strategy . The 100 questions you need to answer to develop and implement your marketing strategy . Templates that can be used to create real plans as you work through the SCORPIO strategy model approach . Frequently Asked Questions (FAQs) on each and every element of marketing strategy to stimulate and support the development of your own strategy

Price: $51.95 USD

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Price: $73.13 USD

Even during economic downturns businesses have to grow to survive and compete in domestic and international markets. There is always a need to plan for future growth.Enterprise Growth Strategy presents the total process of a growth strategy. The author, Dr Kumar, is an engineer who entered the academic world following a long career in manufacturing business and has since taught almost every aspect of business and management. The 'growth strategy' concept he has developed is comprehensive and manifestly practical.Dr. Kumar describes mechanisms by which businesses can gain market share; develop, modify, or upgrade products; acquire new or expand existing businesses; transform resources to increase revenue and profitability; reduce cycle time; and empower business associates. Quality concepts - market growth, financial and core competency - are outlined and a variety of growth strategy tools presented. The relationship between continuous improvement metrics and business growth metrics is explained and their relevance to financial performance examined. Examples and case studies are presented to illustrate how different business areas such as Sales and Marketing; Product Development; Operations; Support Services; and the Finance function, contribute. Leadership responsibilities, employee participation in the execution of growth strategy, culture and change issues are also discussed.Business leaders, managers and consultants, academics and teachers, as well as higher level students on business-related courses will find enormous value in this book. It is unusual, if not unique, in presenting the total process from vision to mission, to development of a growth strategy, implementation of initiatives, use of tools, and measurement of both operational and financial outcomes.

Price: $119.95 USD

Business is moving and changing constantly. With MARKETING STRATEGY, you'll learn how to stay one step ahead of the pack. You'll discover how to put together your own winning market strategy and marketing plan and target customers in the most effective ways possible. And, this edition is packed with examples from actual companies that will help you put it all in context.

Price: $129.99 USD

Thoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fourth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. The book's focus is based on the creative process involved in applying marketing knowledge to developing and implementing marketing strategy. It includes a comprehensive planning framework and myriad examples for effectively developing and executing marketing plans. The authors stress the integration and coordination of marketing decisions with other functional business decisions as the key to achieving an organization's overall mission and vision. They also emphasize the need for integrity in the strategic planning process. Reflecting the textbook's most aggressive case revision program to date, the fourth edition includes several all-new cases written specifically for the text, outside cases from Harvard Business School, and favorite cases that are updated and rewritten with a new focus, giving students the opportunity to work on a range of challenges from a variety of organizations, including USA Today, Gillette, Mattel, Blockbuster, Mobile ESPN, Best Buy, IKEA, G.I. Joe, TiVo, Adidas, and more. Countless examples of successful planning and implementation illustrate how firms face the challenges of marketing strategy in today's economy. Continuing in the text's signature student-friendly style, the fourth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.

Price: $157.99 USD