Given the need for Indian managers to be fully aware of the issues related to. International Marketing, this has emerged as a major study area over the last. few years. It constitutes an integral part of the syllabi in most reputed business. schools. International Marketing Management: Text and Cases attempts to. make learning the nuances of the subject easy from the students` viewpoint. Some of its key features are:. - An analysis of international trade, economic free trade zones, embargoes on. exports, and the tariff and non-tariff barriers that companies face. - The role of international organisations under the aegis of the United Nations. in international marketing. - The systems and the forms used in international marketing in India. - A focus on the importance of stakeholders of a company for corporate survival. - Highly developed and class-tested management games. The interactive management games and carefully selected case studies provide. hands-on corporate experience to students, making the book invaluable for those. pursuing MBA, BBA and MIB programmes. It would also be of interest to corporate. marketing heads and others in the field of marketing.

Price: $32.95 USD

INTERNATIONAL MARKETING is an ideal resource for anyone seeking success in the business world! It combines the basics of marketing with the realities of the global marketplace and provides industry-specific examples (international economics, promotion, technology, and professional sales) that will prepare you to conquer any challenge that you may encounter.

Price: $45.49 USD

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus. * A dedicated book on the dynamics and practice of international retail marketing, now a vital aspect for most undergraduate and graduate courses in retail marketing * Learn the fundamentals of the subject in the succinct theoretical introduction, then see the key issues at work in the company cases that follow * The international contributor team offers up a far-reaching, global perspective to provide insight into the industry

Price: $54.95 USD

The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas. Part one looks at global branding while part two examines issues of marketing strategy on a world stage. The third section offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid.Scholars and students in marketing and international business will find much of value in this comprehensive volume.

Price: $60.00 USD

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.

Price: $94.95 USD

A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.

Price: $95.00 USD

The internet, web and related information technologies have proven to be transformational. While these technologies have impacted all parts of the corporation, the marketing function has perhaps been most affected. E-marketing is now a significant part of every global corporation's marketing arsenal. As international acceptance of the internet and web increases, the scope of international e-marketing now transitions from possibility to reality. International marketing scholars have followed the transformational impact of the internet/web closely. Several studies in the international e-marketing context have already emerged at the individual consumer (Callow and Lerman, 2003; Dou et al., 2003; Kucuk, 2002; Sing et al., 2004; Waller et al., 2005; papers by Sugai and Gong and McMillan, in this issue) and firm levels (Javalgi et al., 2004; Singh and Kundu, 2002; and papers by Kaynak et al. and Javalgi et al. in this issue). Recognizing the contribution of the work thus far, in this paper, we introduce the in international e-marketing. The IEMF should help the global marketing community shape scholarly inquiry in the domain of international e-marketing, classify current intellectual contributions in this area and delineate the gaps in the literature to focus future research. Moreover, the IEMF should help global e-marketing scholars address the question How is International E-Marketing different from International Marketing? The IEMF is an extension of the framework first introduced in Krishnamurthy (2006) to the international context. An overview of IEMF The IEMF has seven components actors (i.e. those who take e-marketing actions), spaces (i.e. online theaters of engagement), technology form factors (i.e. the idiosyncrasies of information technologies that affect the user experience), country-level cultural factors (i.e. the Hofstedian framework), access to information technologies (or the digital divide), actions and outcomes (behavioral outcomes at firm-level). We now briefly introduce the seven components. Actors Establishing an online presence makes one an international e-marketing actor axiomatically. Since web sites can be accessed across country lines, e-marketing actors exert influence in the country of their origin and across borders. Moreover, companies now routinely create country-level sites to deepen their presence within a country (e.g. Amazon.com has stores in the UK, Canada, France, Japan and Germany). This could create arbitrage opportunities that have not been fully studied, e.g. Amazon.co.uk frequently sells books at a lower delivered price than Amazon.com. Yet, it is not clear if consumers are taking advantage of this. Spaces The conceptualization of spaces is fairly new in the business/management/marketing literature. Rayport and Sviokla (1994) first used the term marketspace and distinguished it from a marketplace. An online space is a theater of engagement between the company and the consumer (Krishnamurthy, 2006). Imp

Price: $199.00 USD

This e-book looks at marketing practice through a number of international case studies

Price: $199.00 USD

The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.

Price: $199.00 USD

INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!

Price: $228.49 USD