How to find the ?soft innovation? that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin?s 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don?t work anymore. The best way to sell anything these days is through word of mouth?and the only real way to get word of mouth is to create something remarkable. Free Prize Inside , the sequel to Purple Cow , explains how to do just that. It?s jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you?re in. Consider these free prizes: ??The Tupperware party, which turned buying plastic bowls into a social event ??Flintstones vitamins, which turned a serious product into something fun ??The free change-counting machine at every Commerce Bank branch ??The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably?and persuade others in your organization to help you bring them to life.

Price: $12.99 USD

Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBA program, MBA in a Book shows how to master the big ideas of business and use them in a practical way to build and enhance career success. “In the world of business, ideas matter. . . . Some of the sharpest minds in the business world give perceptive looks into innovation, marketing, finance, strategy, and leadership, providing stimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell International and coauthor of Execution: The Discipline of Getting Things Done Great business thinkers such as Michael Porter, Rosabeth Kanter, and Bill George of Harvard Business School; Paul Argenti of the Tuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Senge of MIT; the entrepreneur and inventor Dean Kamen; and the financial innovator Michael Milken are just a few of the best brains in business, providing the intellectual nourishment that will help you play the game of business at the highest level. From the Trade Paperback edition.

Price: $14.99 USD

Everyone knows which books people buy; they can just look at the best-seller lists. But who knows which books people steal? Who, for that matter, knows that authors ruin the book market by writing too much? Or why book critics are not critical? Or why librarians need to throw out more books? Who, indeed, knows the answer to that all-important question in our democracy: should presidents and presidential candidates write books? (The answer is no.) In this irreverent analysis of the book industry, John Maxwell Hamilton — a longtime journalist and public radio commentator — answers these questions and many more, proving that the best way to study books is not to take them too seriously. He provides a rich history of the book — from the days when monks laboriously hand-copied texts to the tidal wave of Titanic tie-ins — and gives a succinct overview of the state of the industry today, including writing, marketing, promoting, reviewing, ghostwriting, and collecting. Throughout, Hamilton peppers his prose with spicy tidbits of information that will fascinate bibliophiles everywhere. For instance, did you know that Walt Whitman was fired from a government job because his boss found Leaves of Grass, and its author, immoral? Or that the most stolen book in the United States is the Bible, followed by The Joy of Sex? How about that Dan Quayle’s 1989 Christmas card read, “May our nation continue to be a beakon of hope to the world”? Or that Casanova was an ardent lover of books as well as women? Hamilton offers an inside look at the history and business of book reviewing, explaining why, more often than not, reviewers resemble “counselors at a self-esteem camp” and examining the enormous impact of the “Oprah effect” on the market. As the self-appointed Emily Post of the book world, he advises publishers, authors, and readers on proper etiquette for everything from book parties (“Feel free to build a party around a theme in a book, no matter how tacky”) and jacket photos (“You should not show off your new baby unless [your] book [is] about raising kids”), to book signings (“Just because an author has given you an autograph does not mean they want to become your pen pal”) and promotion by friends and relatives (“They should carry the book at all times on public transportation with the cover showing”). Both edifying and enjoyable, Casanova Was a Book Lover fills a Grand Canyon–sized void in the literature on literature. It is indispensable for book enthusiasts who want to know the naked truth about reading, writing, and publishing.

Price: $15.95 USD

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Price: $24.95 USD

Spark the next great business idea by igniting your team’s passion and creativity. Innovating breakthrough products, services, solutions, and marketing ideas are some of the most important challenges you face as a manager. Don’t wrack your brain trying to catch that “eureka” moment alone; unleash your team’s creative power with The Big Book of Brainstorming Games. This book is packed with physical and verbal exercises to help you organize and run a brainstorming session that engages all personality types. Get those creative juices flowing with expert guidance and dozens of enjoyable group activities to help you: Frame challenges to give team members structure and context; Master the proven “Four Rules of Brainstorming” for amazing results; Create an environment of trust that encourages and inspires valuable contributions from people from all backgrounds and at all levels. The best ideas can come from anywhere! The Big Book of Brainstorming Games gives you the tools and knowledge to build a solid, structured foundation for free-form interaction and fearless conceptualizing. Now you can get everyone in on the game and make great things happen!

Price: $25.00 USD

Today's Hottest Trends for On-the-Spot Marketing!. "A must read for media and marketers.”. —Alan Cohen, CEO, OMD USA. "What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age.". —John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift. "Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world.". —John Miller, CMO, NBC Universal TV Group. "Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!". —Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited. "Beverly Macy is a true innovator and thought leader in the field of social media marketing.". —Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles. About the Book. In an era when information travels at phenomenal speed along the “real-time Web,” a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media. With The Power of Real-Time Social Media Marketing , you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free!. Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how: The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti; Orange County Transportation Authority engaged citizens to participate in transportation planning and use; DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time; EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models. Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.

Price: $27.00 USD

Breaking Free is about making the transition from working for the man to working for yourself by starting your own business or freelancing. By focusing on the personal experiences, ideas, and actions of a variety of self-employed peopleincluding freelance writers, contractors, service providers, store owners and franchisees, sales reps, and othersthis book offers readers deep insights into the ideas and decisions required to make self-employment a reality. Along the way, author and self-employed professional Chris Lauer offers a wealth of practical small-business insights and tips. Breaking Free thus offers would-be entrepreneurs and freelancers something pricelessboth the skills and encouragement required to shake free of corporate shackles and take the leap into small-scale entrepreneurship. Featuring real stories about the initial spark that motivated individuals to pursue independence and entrepreneurship, Breaking Free follows a variety of entrepreneurs as they move from their jobs as employees to the ranks of the self-employed. It also covers the nuts and bolts of self-employmentpricing and marketing services, keeping an eye on the bottom line, and growing the business, among other topics. In addition, Lauer focuses on the advances in technology that make self-employment easier today than ever before. Unlike most books on self-employment, Lauer uses vivid, real-life stories and tips to help would-be entrepreneurs decide the route that is best for them. Experienced entrepreneurs describe how they came up with ideas for their businesses, how they kept their ventures in motion during the early days and over the long term, how they grew, and when they recognized it was time to call it quits and sell or shutter the business. This is not a book for the next Bill Gates, but for the majority of new business owners and those dreaming of creating their own jobs: people ready to take a few risks to make a decent living on their own terms and gain some independence. Both descriptive and prescriptive, Breaking Free presents the latest ways to capitalize on today's many opportunities for self-sufficiency and financial autonomy.

Price: $35.00 USD

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you here

Price: $39.00 USD

This definitive and comprehensive book, with contributions from world-renowned foreign trade zone expert, the late Walter Diamond, provides an up-to-date guide to the free trade zones and subzones in the United States and around the world. Economic reasons for using free trade zones are explored, encompassing the benefits gained and profits earned, such as exemptions, reductions from customs duties, proximity to foreign export markets, and low-cost processing and packaging of goods designed to lower duties or freight charges. Practical, hard-to-locate data and contact details are provided on every free trade zone in the US, as well as information on the history, growth and types of users in each zone, storage space, transportation access, the cost of user facilities, utilities, communications, labor availability, warehousing features, and enterprise zones within the free trade zone.Tax Free Trade Zones of the World and in the United States will be an invaluable reference tool for a wide-ranging professional audience including: international, multinational and business law firms, tax advisory and finance firms, international sales and marketing executives, import, export and shipping companies, customs brokers and insurance agencies. In addition, it will prove a useful, practical resource for law students focusing on international business and international trade.

Price: $40.00 USD

'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: * What is e-business and how does it fit into the corporate landscape? * How should marketers adopt e-marketing and why? * What are the processes and stages of developing an e-business strategy? * What are the key issues you will face and how will you overcome them? * What about legislation? * Who is doing e-marketing and e-business well and badly? 'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment. accessible and practical approach to a difficult subject examples, models, screengrabs, exercises and a summary in each chapter companion website to support the text (

Price: $46.95 USD