| Optimal Database Marketing; Strategy, Development, and Data Mining
No Synopsis Available
Price: $8.00 USD
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| Kotler On Marketing
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal. If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow.
Price: $19.99 USD
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| Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition
Database & Data Warehousing Technologies : Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition
Price: $32.99 USD
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| Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd Edition
Database & Data Warehousing Technologies : Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd Edition
Price: $32.99 USD
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| Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd Edition
Database & Data Warehousing Technologies : Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd Edition
Price: $50.00 USD
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| Database Marketing : How to Manage Customer Information for Profit
No Synopsis Available
Price: $56.06 USD
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| Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
Database & Data Warehousing Technologies : Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
Price: $64.99 USD
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| Data Mining Techniques: For Marketing, Sales, and Customer Support
Database & Data Warehousing Technologies : Data Mining Techniques: For Marketing, Sales, and Customer Support
Price: $65.00 USD
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| Optimal Database Marketing : Strategy, Development, and Data Mining
No Synopsis Available
Price: $111.28 USD
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| Principles of Direct and Database Marketing: A Digital Orientation
No Synopsis Available
Price: $111.64 USD
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