Strategic Marketing : Brand Atlas: Branding Intelligence Made Visible, Desktop Edition

Price: $18.00 USD

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like::; Defining your company’s identity; Developing logos and taglines; Launching your brand marketing plan; Managing and protecting your brand; Fixing a broken brand; Making customers loyal brand champions. Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.

Price: $21.99 USD

Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle a different perspective and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Genevieve Smith gives the brand point of view on topics including what a brand actually is (not many people really get it, operationalizing the brand and making it tangible, successfully marketing the brand, the best ways to measure results, which brands do it right, and which brands do it wrong and a whole lot more. What makes this book different from other branding books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at branding as both the client and brand see it, leaving readers with a list of action items and a better understanding of core brand building concepts to dramatically improve their strategies.

Price: $29.99 USD

Strategic Marketing : Passion Branding: Harnessing the Power of Emotion to Build Strong Brands

Price: $39.99 USD

Branding Governance  challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers. Drawing on a wide range of sources, they show that the key to a participatory approach is that customers and other external audiences must join managers and employees as active participants in defining and developing the brand. This requires the relationship between organization and customer to be one of trust, respect and authenticity.

Price: $45.00 USD

American voters will be empowered by this revealing, behind-the-scene expos of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.

Price: $45.00 USD

Strategic Marketing : Passion Branding: Harnessing the Power of Emotion to Build Strong Brands

Price: $60.00 USD

Marketing Management : Competitive Success: How Branding Adds Value, Desktop Edition

Price: $70.95 USD

Strategic Marketing : Competitive Branding: Winning in the Market Place with Value-Added Brands

Price: $80.00 USD

Emerging markets are becoming a much less homogenous group. At the same time these markets display complicated characteristics that require organisations to develop sophisticated marketing responses. It is timely then in this e-book to consider how marketing practice, particularly in the area of branding, is developing to address the changing and progressively challenging nature of these increasingly important markets.

Price: $199.00 USD