| BRAND ASSET MANAGEMENT
Excellent Condition Used
Price: $15.00 USD
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| Brand Management 101: 101 Lessons from Real-World Marketing
Marketing Management : Brand Management 101: 101 Lessons from Real-World Marketing
Price: $24.95 USD
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| Strategic Brand Management for B2B Markets
This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India—Tata, Larsen & Toubro and Infosys—the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need for a holistic brand management approach and illustrates his point through six case studies of leading brands.
Price: $25.95 USD
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| Advanced Brand Management
Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. - David Aaker Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! - Al Ries Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions. - Miles Young
Price: $34.95 USD
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| Global Brand Integrity Management
Offers specific metrics that can be used for brand protection polices. This book includes international case studies.
Price: $39.95 USD
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| Encyclopaedia of Brand Equity Management: Volumes 1- 3
Encyclopaedia of Brand Equity Management: Volumes 1- 3
Price: $45.00 USD
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| Luxury Brand Management: A World of Privilege, 2nd Edition
Retailing : Luxury Brand Management: A World of Privilege, 2nd Edition
Price: $50.00 USD
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| The Employer Brand: Bringing the Best of Brand Management to People at Work
General Marketing & Sales : The Employer Brand: Bringing the Best of Brand Management to People at Work
Price: $55.00 USD
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| The Employer Brand: Bringing the Best of Brand Management to People at Work
General Marketing & Sales : The Employer Brand: Bringing the Best of Brand Management to People at Work
Price: $70.00 USD
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| STRATEGIC BRAND MANAGEMENT
Excellent Condition Used
Price: $162.45 USD
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