| A Japanese Advertising Agency: An Anthropology of Media and Markets
No Synopsis Available
Price: $19.50 USD
|
 |
| The Dentsu Way: Secrets of Cross Switch Marketing from the Worlds Most Innovative Advertising Agency
No Synopsis Available
Price: $21.36 USD
|
|
| The Dentsu Way: Secrets of Cross Switch Marketing from the Worlds Most Innovative Advertising Agency
No Synopsis Available
Price: $21.42 USD
|
|
| The Dentsu Way: Secrets of Cross Switch Marketing from the Worlds Most Innovative Advertising Agency
No Synopsis Available
Price: $23.80 USD
|
|
| The Dentsu Way: Secrets of CrossSwitch Marketing from the World’s Most Innovative Advertising Agency
The breakthrough marketing strategy from the world's most innovative advertising agency. One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields; Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST; Provides nine of Dentsu's newest original tools and analysis methods. Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
Price: $28.00 USD
|
|
| A Japanese Advertising Agency: An Anthropology of Media and Markets
No Synopsis Available
Price: $40.95 USD
|
|
| Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies"
Advertising: Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies"
Price: $41.95 USD
|
|
| Advertising and Integrated Brand Promotion, 5th Edition
ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the excitement of the fast-paced high-energy, exhilirating advertising industry, and puts you right in the thick of it. Powerful and practical, current and cutting-edge, this lively text draws from the authors' vast experiences in the classroom and boardroom to give you an insightful, intriguing, and up-close view of advertising in the real world. Highly visual, the new edition provides you with an integrated learning experience that gives you hands-on practice putting chapter concepts into action. Combining the best of theory and real-world application, it continues the book's tradition of delivering a solid understanding of advertising strategy through clearly written text, coupled with the most contemporary ads and comprehensive coverage of the latest practices and developments from the industry. Reflecting the book's emphasis on real-world practice, the Table of Contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e equips you with the tools, knowledge, and practice to get results.
Price: $196.99 USD
|
|
| Advertising and Integrated Brand Promotion, 6th Edition
Place yourself in the midst of today’s fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E you’ll see how good advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book’s integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. More than 500 of today’s most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book’s focus on real advertising practice is reflected in the book’s contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E to equip you with the tools, knowledge, and practice to get results in advertising and business today.
Price: $208.49 USD
|
|
| Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector
No Synopsis Available
Price: $263.25 USD
|
|
Email:
