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Fast track route to mastering all aspects of sales management Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focussed Examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

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Price: $17.50 USD

General Marketing & Sales : The 7-Step System to Building a $1,000,000 Network Marketing Dynasty: How to Achieve Financial Independence through Network Marketing

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Insightful and easy-to-read summaries of eighteen books from some of the best minds in sales. There are dozens of sales books published each year, each with a different message. How can readers get new information and keep up with trends without reading each and every one of them? Soundview Executive Book Summaries has developed a reputation for being the premier business book selection service in the country. Each month they summarize the best recently published business books so that readers can stay current on the latest books out there and quickly glean strategies and ideas that will give them an edge. Drawing on their exhaustive catalog of summaries, Soundview follows up The Marketing Gurus and The Management Gurus with The Sales Gurus. This book offers readers synopses of eighteen sales books from the top experts in the field, including Zig Ziglar, Tom Hopkins, and Brian Tracy. Each book is represented by a Soundview summary featuring main points, key examples, best quotes, and more. Several of the summaries are brand new and have never been made available to Soundview subscribers.

Price: $19.99 USD

Marketing Your Business is an all-in-one guide to marketing tactics that help a business succeed. Withan emphasis on the UK market, this book covers all aspects of marketing to develop a strategy and increase profit, including: internet marketing, situational analysis, channels to market, sales promotions, how to get into exports, and public relations.

Price: $24.95 USD

Sticky Marketing provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks "not what your marketing can do for you, but what your marketing can do for your customer." Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement,' not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace.

Price: $27.95 USD

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The 'ecosystems' this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that- . As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge . The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence. . Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This book shows you that most of that money is being spent on the wrong people, leaving the real influencers all too often untouched. . Influencers do not do the buying, are not obvious, cannot be bought, and start off neutral - which is why their potential to affect sales is so great . Influencers are not all equal - they can be assessed, ranked and prioritised to be used effectively . Influencers can be influenced - the question is how to get to them to generate market awareness, leads and address sales barriers Influencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketing and sales this book will be an essential analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage. Influencer Marketing is one of the first books to give an overview of one of the most important and fastest growing marketing techniques to have emerged in the last ten years. Influencer Marketing is the discipline of engaging with key individuals in order to influence a market's buying propensity. This may be through increasing awareness, creating sales leads and addressing sales objections through marketing activities. Importantly, influencers may not be buyers, and may not actually make the final buying decision. But they influence decision makers through their advice, experience, opinion and research. The book exposes a range of key issues not yet widely understood by marketers: 1.A firm's influencers are not obvious. 2.Influencers are neutral. The potential for countering sales objections through influencers is immense 4.Influence cannot be bought- what is the value of celebrity- based marketing campaigns? 5.Mass media influencer is waning, blogs and wikis are increasing. 7.Influencer Marketing is related to word-of-mouth and relationship marketing It will be essential reading for managers and students, and is packed with

Price: $41.95 USD

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Price: $46.48 USD

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Price: $92.63 USD