Consumer insight provides market researchers with knowledge of database marketing and Customer relationship marketing techniques.

Price: $32.50 USD

While other social media tools boast different strengths and offerings, MySpace retains its primacy for music lovers and artists everywhere. Artists may have a Facebook fan page or Twitter account, but without a MySpace page, they're missing the boat. Journalists and music reviewers, music industry execs, and fans alike count MySpace as the first stop in discovering new artists and keeping up to date on their favorites. It's still the only social network that was really founded around music and nightlife events, and it continues to be the mainstay of social music marketing and promotions. MySpace has something the others do not: the ears of music lovers. "MySpace for Musicians, Second Edition" is for every band, soloist, side musician, record label, publisher, music manager, and entertainment-affiliated company who wants to use MySpace to its fullest potential. It teaches musicians how to design a MySpace page optimized for music promotion and distribution and how to best use MySpace to effectively market music. It includes expert advice on how to promote oneself to the MySpace community and beyond, and how to build a relationship with fans in the real world. The new edition has been completely updated to cover recent changes to the site and includes new chapters on applications, videos, widgets, advertising, and much more. The book caters to both musicians who are unfamiliar with the network and musicians who already have a MySpace page but want to learn how to make better use of it. This is the most comprehensive book on how musicians can maximize the most popular and successful band promotion site!

Price: $34.99 USD

Provides practical insights into effective customer relationship marketing. This book explores a variety of issues, including: strategies, policies and plans; measuring the impact; segmentation; the implementation programme; customer loyalty and continuity; transparent marketing, customer value and process management; and more.

Price: $49.95 USD

Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, SELL 3 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. SELL 3 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations.

Price: $75.00 USD

Asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? And more.

Price: $79.95 USD

A thorough examination ofthe relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.

Price: $85.00 USD

Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship marketing.

Price: $124.95 USD

This e-book represents a collaborative effort between JBIM and the Academy of Marketing Science (AMS). The articles represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. The papers cover areas such as relationship value, organizational downsizing and business customer satisfaction, and an examination of the motivation of high-awareness brand manufacturers to supply private label products.

Price: $199.00 USD

This ebook presents a selection of papers that focus on the relationship between generation Y and wine in the context of marketing practice

Price: $199.00 USD

Brings together considerations of the strategic relationship between technology and other resources, such as production capabilities, marketing prowess, finance and organisational culture.

Price: $218.00 USD