First paperback edition of landmark title--completely updated for paperback--by foremost expert on "co-creation" in product innovation, branding, and marketing.

Price: $9.99 USD

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Price: $19.45 USD

With WebTutor Advantage's text-specific, pre-formatted content and total flexibility, you can easily create and manage your own custom course website! WebTutor Advantage's course management tool gives you the ability to provide virtual office hours, post syllabi, set up threaded discussions, track student progress with the quizzing material, and much more. For students, WebTutor Advantage offers real-time access to a full array of study tools, including animations and videos that bring the book's topics to life, plus chapter outlines, summaries, learning objectives, glossary flashcards (with audio), practice quizzes, weblinks, and InfoTrac College Edition exercises. Instructors can access password-protected Instructor Resources for lectures and class preparation. WebTutor Advantage also provides robust communication tools, such as a course calendar, asynchronous discussion, real-time chat, a whiteboard, and an integrated e-mail system. And WebTutor Advantage now comes with a daily news feed from NewsEdge, an authoritative source for late-breaking news of interest to you and your students. This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $31.49 USD

Design successful marketing campaigns with THE MARKETER’S GUIDE TO PUBLIC RELATIONS IN THE 21ST CENTURY! This marketing text delivers the tools needed to help you design successful strategies and tactics that maximize awareness, communicate product benefits dramatically, and motivate consumers and business to business customers to act. You will learn find where your customers are, place marketing messages "next to them," and improve response to customer needs in the way consumers want. This text delivers the tools for success!

Price: $33.49 USD

With WebTutor Advantage's text-specific, pre-formatted content and total flexibility, you can easily create and manage your own custom course website! WebTutor Advantage's course management tool gives you the ability to provide virtual office hours, post syllabi, set up threaded discussions, track student progress with the quizzing material, and much more. For students, WebTutor Advantage offers real-time access to a full array of study tools, including animations and videos that bring the book's topics to life, plus chapter outlines, summaries, learning objectives, glossary flashcards (with audio), practice quizzes, weblinks, and InfoTrac College Edition exercises. Instructors can access password-protected Instructor Resources for lectures and class preparation. WebTutor Advantage also provides robust communication tools, such as a course calendar, asynchronous discussion, real-time chat, a whiteboard, and an integrated e-mail system. And WebTutor Advantage now comes with a daily news feed from NewsEdge, an authoritative source for late-breaking news of interest to you and your students. This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $38.49 USD

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Price: $48.75 USD

Offers an analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees.

Price: $89.95 USD

We inhabit a world where communications and information technology are now an accepted part of our lives. The technology is improving faster and faster with product life cycles becoming much shorter. How is that affecting life for the consumer especially younger people? Many small and medium companies want to achieve more using current technologies especially those that allow the collection and manipulation of the enormous amounts of data available today.

Price: $199.00 USD

Focusing on cross-functional coordination and knowledge integration, Dynamic Pharmaceutical Marketing Models introduces many of the complexities facing many pharmaceutical firms. The book examines issues surrounding utilization of information, consistency of assumptions, and the need for processes that integrate various functional areas. It also discusses why the dynamic modeling process is an effective way to address these problems in a systematic and accessible way. An appendix covers more technical points of dynamic model analysis including agent-based approaches and mathematics of continuous formulations, and details for choice models and conjoint analysis.

Price: $199.95 USD

THE METHODOLOGY. In order to estimate the latent demand for aesthetic equipment on a worldwide basis, I used a multi-stage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium is realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e. business cycles), and or changes in utility for the product in question.

Price: $795.00 USD