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Price: $25.41 USD

All aspects of shop management and the necessary business and customer service skills needed to make a repair operation successful are captured in this comprehensive new series. The key topics for successfully managing an automotive service facility - personnel management, business management, and sales and marketing - are thoroughly examined, with each individual book offering proven solutions for effectively tackling challenges faced by today's professional automotive service managers. The result is a framework from which technicians can learn to make consistent, high quality, and productive automotive service a part of every day shop operations. The series creatively combines both education and training to illustrate the importance of achieving operational excellence every time there is an opportunity to provide automotive service. This series is also a superb resource for those interested in Auto Service Management as their career path.

Price: $25.95 USD

Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.

Price: $27.95 USD

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Price: $28.23 USD

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Price: $28.23 USD

This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $30.49 USD

This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $52.49 USD

Das vorliegende Lexikon bietet Know-how fA1/4r den effizienten Umgang mit Kennzahlen in der Marketing- und Vertriebspraxis. Ein erfolgreiches Unternehmen muss Entscheidungen zeitnah beurteilen, Abweichungen frA1/4hzeitig feststellen und auf negative Entwicklungen rechtzeitig reagieren kAnnen. Die Unternehmenssteuerung anhand von Kennzahlen ist hierfA1/4r ein wesentlicher Erfolgsgarant. Das Lexikon prAsentiert sAmtliche praxisrelevanten Kennzahlen fA1/4r Marketing, Service und Vertrieb. Beispiele aus der Praxis ermAglichen eine unmittelbare Anwendung im Unternehmen. Ein umfangreiches Verzeichnis von Kontaktadressen hilft bei der Suche nach Datenquellen und externen Partnern, die bei der Ermittlung von Kennzahlen und Vergleichsziffern UnterstA1/4tzung leisten kAnnen. Das Buch richtet sich an Unternehmensberater und Manager, die ein kompaktes und aussagekrAftiges Marketing-Cockpit installieren mAchten oder punktuell nach dem Nutzenpotenzial einer bestimmten Kennzahl suchen. Studierende und Dozenten kAnnen einen fundierten Einblick in die praktische Ausgestaltung von Kennzahlen(-Systemen) gewinnen.

Price: $79.95 USD

Course360 combines course-specific content with multi-media assets and interactive resources to help you get the most out of your online learning experience. You will interact with other students taking the course, watch videos, complete your reading assignments and take your assessments all in one easy to navigate location. Course360 creates an online community for you to share what you are learning, ask questions and test yourself to make sure you are on-track. This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $90.00 USD

The articles comprising thisebook of Managing Service Quality represent a selection of revised papers originally submitted to the Services Marketing Track and presented at the Australian and New Zealand Marketing Academy (ANZMAC) annual conference held in Christchurch, New Zealand in December 2010. This internationally recognised conference was hosted by the College of Business and Economics at The University of Canterbury and was attended by over 400 delegates from 28 countries. The theme of the conference was “Doing More with Less”. This theme proved to be both relevant and timely at a number of levels

Price: $199.00 USD