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"Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business. *Learn how to get your film seen by the public *Learn how to inspire confidence in and generate excitement among investors and distributors *Find practical solutions and strategies that you can apply to your own film *Learn the secret strategies of the major studios, and find out information on market research that the studios don't want the moviegoing public to know

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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. * Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry. * International case studies and examples to demonstrate real-life practice. * A variety of features to facilitate learning and allow self-evaluation.

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Theory and practice come together by combining the latest research with real-life examples of social marketing campaigns.

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This volume collates essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern approaches to pluralism in consumer research; marketing in cyberspace; and poststructuralism in marketing.

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Price: $133.90 USD

Gain a solid understanding of today's qualitative as well as quantitative marketing research techniques with this market-leading text from respected authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the standard for mastering today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, walks you through the six stages of the research process. This book's solid framework and accessible presentation show you how to make each stage of marketing research work for you as you confront actual business challenges. You gain both a strong conceptual knowledge and a practical understanding of applications as the book addresses marketing research's most important emerging topics and tools. New Qualtricsâ„¢ research activities and coverage of SPSS 17 introduce you to some of the most popular online survey tools used in business today. Proven applications, clear explanations, and a variety of timely cases make MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, an exceptional learning tool now and an invaluable reference tool as you enter your professional career.

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CONTEMPORARY MARKETING, Fourteenth Edition, includes everything you need to know to begin a successful marketing career, as well as information and insights to help you understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline.

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CONTEMPORARY MARKETING 15E, Fifteenth Edition, includes everything to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING 15E continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline.

Price: $203.99 USD