| Hospitality Marketing, 1st Edition
Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.
Price: $45.49 USD
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| International Marketing and Export Management
Excellent Condition Used
Price: $60.00 USD
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| SERVICE MANAGEMENT+MARKETING
Excellent Condition Used
Price: $62.05 USD
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| SERVICES MARKETING MANAGEMENT.
Excellent Condition Used
Price: $68.05 USD
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| GREEN MARKETING MANAGEMENT
Brand New
Price: $74.85 USD
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| SERVICE MANAGEMENT+MARKETING
Brand New
Price: $76.10 USD
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| GLOBAL MARKETING MANAGEMENT
Brand New
Price: $94.70 USD
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| GLOBAL MARKETING MANAGEMENT
Excellent Condition Used
Price: $94.70 USD
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| Strategic Marketing Management
Excellent Condition Used
Price: $119.25 USD
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| Information Marketing
In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.
Price: $120.00 USD
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