This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.   A quick, practical, step-by-step overview of today’s winning product development processes, from world-renowned expert Phil Baker.   Developing a product is an adventure: a blend of research, engineering, marketing, and intuition. It’s about balancing features, cost, and time to market while never quite knowing what will be your competition or what obstacles you might encounter. The process involves many steps: defining, designing, engineering, testing, validating, and finally manufacturing. But it cannot be done in isolation....

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This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.   Start any product design project the right way--and dramatically improve your odds of success!   Every product should have a Market Requirements Document (MRD) that briefly describes the product and how it relates to the market. MRDs provide product goals, set priorities, and become a catalyst for discussion between marketing and development teams. Had one of the original Apple Newton’s top priorities not been handwriting recognition, things might have turned out better....

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Rufus Miller is a mystery. It's the one fact the entire town of Sentinel Pass can agree on. And Rufus has no intentions of solving the riddle. He likes his privacy. His cabin and his work suit him just fine, thanks. Then Rachel Grey shows up. The energetic entrepreneur has decided Rufus is her ideal client and is full of marketing ideas to make him a household name. And he's tempted. Not by her impressive strategy, but by her . Suddenly the guy least likely to answer a direct question wants to open up. Wants to share his space with her. Wants her to know all the skeletons in his closet. And that urge to be with Rachel so completely is the biggest mystery of all.

Price: $4.95 USD

Do you dream of running your own business? Do you keep having great ideas that never get put into practice? Do you own a business already, but lack the time to grow and develop it? If you answer ‘yes’ to any of these questions then Planning your business will prove invaluable. Packed full of practical advice and handy tips, Planning your business will deliver business success to you quickly and effectively. Discover how to: decide if you’ve got what it takes; get the best professional advice; write a brilliant marketing plan; beat the money worries; raise finance; prepare and present your business plan.

Price: $9.95 USD

A guide to creating buzz in the digital age-and getting people to spread your message for you. In Share, Retweet, Repeat , John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well. With easy to follow steps, Hlinko teaches readers how to create spreadable messages to optimize return on investment on any communications budget. This book is for anyone who wants to learn how to stand out, be noticed, and get others talking about them.

Price: $9.99 USD

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Price: $12.99 USD

Ideal for inspiring marketers, artists, teachers, and anyone who needs fresh ideas for work and home, Jump Start Your Brain helps readers crank up both their cranium and career. Featuring smart and creative methods for providing better leadership, igniting sales and marketing, and realizing dreams with breakthrough innovations, this book teaches time-tested practices that generate creativity and innovation. Relying on the latest research, the author pinpoints which methods and techniques work best in today's high-stress world so readers can get a leg-up on the competition.

Price: $14.95 USD

Sympathetic Vibrations - A Guide for Private Music Teachers is a resource that has been designed to help private music teachers of all instruments develop flexibility in meeting each student's needs. Although it contains many teaching ideas, it is not a "methods" book. Its most important purpose is to help music teachers and their students discover their own answers. It will show how to identify students' learning styles, and demonstrate the benefits of using experimentation and intuition to supplement proven teaching strategies. Music therapists can benefit form the concepts discussed in this book in working with students with special needs. The book offers practical advice for many common teaching situations, as well as motivational activities, composition, improvisation and listening exercises, strategies for rapid advancement, marketing ideas and pragmatic advice for running one's own teaching studio. The appendices include an unusual practice sheet, record keeping forms and a recital planning guide.

Price: $39.95 USD

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

Price: $50.00 USD

Within media research and cultural studies, the mediation of politicians and the play-off between versions of high and low politics are attracting increasing interest. Media and the Restyling of Politics brings together the work of leading academics in media and cultural studies to pursue an agenda of research, analysis and debate about the changing nature of political culture and its mediation. The contributors question the ways in which emerging forms of political style relate not only to new conventions of celebrity and publicity but to ideas about representation, citizenship and the democratic process. Topics covered include: celebrity politicians, the marketing of politics, identity and popular culture.

Price: $58.00 USD