He wants her... At his company's masked ball, Italian tycoon Damien DeLuca entices a veiled beauty into the boardroom--and their evening culminates in an explosive encounter! She wants him... Marketing executive Philly Summers can't believe she's just shared a night of passion with her gorgeous boss! But she's determined to keep her real identity a secret.... But do they want a baby? ...until she discovers she's carrying Damien's child.

Price: $4.25 USD

When the grave of the legendary King Arthur is discovered in the West Country, Nick Madrid and trusty companion Bridget Frost can't resist going in search of Camelot themselves. But instead of chivalrous knights, they find rival heritage-industry marketing men willing to go to any lengths to make money from the discovery. Cue Camelot casinos, Avalon theme parks, medieval Excaliburger banquets, and a frenzy of feuding archaeologists as the tourism and heritage industry goes loopy for Lancelot and company.

Price: $14.00 USD

Nadine Thompson, president and CEO of Warm Spirit, authors Values Sell, a ready-to-use guide for creative sales and distribution strategies. Her booming network marketing company currently employs 20,000 consultants nationwide and her business model has received national media attention from: The Wall Street Journal, O, Ebony, Essence, and others.

Price: $16.95 USD

This expanded and revised edition of Henry Giroux's highly acclaimed book explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. In addition to updates throughout the book, this edition includes a new discussion of Disney's shift in marketing strategies targeting teens and tweens, a new chapter about globalization and Disney's empire, and a new chapter on Disney and national security after 9/11.

Price: $21.99 USD

How did Kevin O’Connor help create DoubleClick, the innovative marketing technology company...two software companies...dozens of products...and now the “disappearing” DVD, a product that will turn the home video market on its head? Sheer brilliance? While O’Connor is very smart indeed, he credits his success to applying Thomas Edison’s famous saying that “genius is one percent inspiration and ninety-nine percent perspiration.

Price: $25.95 USD

Introduces a powerful, ten-step approach to forging strong, life-long relationships with any company's most valuable customers Two former Dell executives turned Fortune 500 consultants reveal the incredibly successfully, ten-step program they instituted at the world's number-one PC manufacturer for finding profitable customers, building and maintaining lasting relationships with them, and allocating resources based on their bottom-line value: the Direct Impact Growth System. Rubio and Laughlin use fascinating and instructive case studies based on their experiences at Dell, Xerox, Citibank, Mercedes Benz, Braun, and other top international firms to demonstrate the system in action and its phenomenal results. Janet Rubio (Austin, TX) led Dell's direct marketing and catalog programs and oversaw its 20 million dollar promotional budget. In 1998 she founded Direct Impact, a top national marketing agency specializing in helping companies accelerate and control growth. Patrick Laughlin (Austin, TX) left IBM, where he was the company's top-ranking salesman, to join Dell as a marketing manager. At Dell, he developed a range of sales programs and customer evaluation tools.

Price: $37.95 USD

From Dr. Tony Carter, a leading authority in business management, comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective customer advisory board, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction. This book is vital for anyone who has customers and wants their loyalty.

Price: $49.95 USD

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

Price: $60.00 USD

The articles in this e-book represent a variety of types covering topics related to the food we eat. The assortment of papers present perspectives ranging from Corporate Social Responsibility demonstrated by the UK's top ten food retailers, to mathematical models in predictive microbiology, and exploring the rhetoric used in alcohol advertising. The e-book also contains articles on service training in UK coffee shops, the marketing perspective of the Almarai Dairy Food Company, and how changes in family dynamics predict food buying and consumption.

Price: $199.00 USD

This Second Edition examines the mechanisms and means to establish regulatory compliance for pharmaceutical products and company practices. It focuses on major legislative revisions that impact requirements for drug safety reviews, product regulatory approvals, and marketing practices. Written by top industry professionals, practicing attorneys, and FDA regulators, it includes policies and procedures that pharmaceutical companies need to implement regulatory compliance post-approval.

Price: $249.95 USD