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Results 191 - 200 of about 290 for marketing books
| Balance Is a Crock, Sleep Is for the Weak wickedly funny, girlfriend-to-girlfriend survival guide for working mothers who want real answers, not mommy manifestos or sappy crap on finding "balance" Most books for working mothers are earnest, serious guides with some usefull information, but lack the snark and praticality that today's overworked moms relate to. Marketing veterans Amy Eschliman and Leigh Oshirak know firsthand what a struggle it can be to hold down a stressful job while raising a family-and that sometimes the only way to preserve your sanity is with laughter. A survival guide for the rest of us, Balance is a Crock, Sleep is for the Weak is filled with bitterly funny topics like: * Congratulations. Now, where do I slot "baby" in Outlook? * Maternity Leave: Vacation or Hell? * The Breastaurant is Open for Business: The pump and grind of nursing after you return to work. * You Are Not Your Husband's Mother! and other time-sucking obligations. * And more day-to-day advice for surviving the working-mommy trenches Balance is a Crock, Sleep is for the Weak is the indispensable "what to expect when you're expected back at work" guide for working mothers or any woman considering returning to work after baby. Price: $12.99 USD
 |  | | What Can You Do with a Major in Business Your guide to glide from campus to career Make sure you get a good ROI (Return on Investment) from your college courses and career choices. Whether you're a student pounding the books or a graduate pounding the pavement, What Can You Do with a Major in Business? alerts you to diverse job options, some of which you probably haven't considered. It addresses specific concerns of business majors with valuable information, including: * Advice on college and curriculum choices--courses, internships, advanced degrees, and more * Tips to energize and expand your job search * Profiles of real graduates, their jobs, and how they got them * Objective audits of their careers from the manager of a recreational facility, a city/county administrator, a marketing field representative, a public relations specialist, and an import/export broker * Overviews of typical salary levels, hours, and work environments * Extensive additional resources, including Web sites, professional organizations, periodicals, and more With practical information and enlightening insight from your peers in business careers, this book helps you analyze opportunities and choose a career that lets you make the most of your assets. Bottom line, that's the key to success. Price: $12.99 USD
 |  | | The Kentucky Bourbon Cocktail Book Interest in bourbon, America's native spirit and a beverage almost exclusively distilled in Kentucky, has never been greater. Thanks in part to the general popularity of cocktails and the marketing efforts of the bourbon industry, there are more brands of bourbon and more bourbon drinkers than ever before. In The Kentucky Bourbon Cocktail Book, Joy Perrine and Susan Reigler provide a reader-friendly handbook featuring more than 100 recipes including seasonal drinks, after-dinner bourbon cocktails, Derby cocktails, and even medicinal toddies. The book's introduction explains how the use of specific spirits and ingredients, glassware, and special techniques, such as muddling and infusions, accentuates the unique flavor of bourbon. Much of the book is devoted to recipes and instructions for the professional or at-home bartender, from classic drinks such as the Manhattan and the Mint Julep to drinks for special occasions, including the Candy Cane, Pumpkin Eggnog, and Kentucky Bourbon Sparkler. The authors complete the work with suggested appetizer pairings, a glossary of terms, and a bibliography of bourbon-related books. Price: $14.95 USD
 |  | | You Are What You Choose The hidden patterns behind the way we make decisions Several recent books, from Blink to Freakonomics to Predictably Irrational , have examined how people make choices. But none explain why different people have such different styles of decision making-and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a voting booth? Scott de Marchi and James T. Hamilton present a new theory about how we decide, based on an extensive survey of more than thirty thousand subjects. They show that each of us possesses six core traits that shape every decision, from what to have for lunch to where to invest. We go with "the usual" way of deciding whenever there's a trade-off between current and future happiness, when facing the risk of a bad outcome, or when a choice might hurt other people. We're also consistent about how much information we want and how much we care about the opinions of others. Readers can determine their own decision-making profile with a test in the book. Once they understand the six core traits, they'll have a big advantage in their marketing campaigns, management strategies, investments, and many other contexts. Price: $18.99 USD
 |  | | Savvy Crafter's Guide to Success Take your crafts out of your workshop - and into the spotlight. Do you dream of making money with your art but feel unsure of how to begin? With The Savvy Crafter's Guide to Success, turning your hobby into a career is easier than you think. Leave the boring business books to the white-collar set! In these pages filled with plenty of artwork for inspiration, renowned rubber-stamp and polymer-clay artist Sandra McCall teaches you everything you need to know about successfully marketing and selling your work. She shares personal insights from some of the industry's top crafters, including Traci Bautista, Claudine Hellmuth, Michael Jacobs, Catherine Moore and Stephanie Olin. With sound advice, valuable do's and don'ts, and plenty of encouragement, you'll learn to: Become a regular contributor to craft publications Start teaching workshops at stores, retreats and craft shows Assert yourself as an "expert" in your field Turn your dreams into reality. Turn your crafts into a career! Price: $19.99 USD
 |  | | Organizational Consulting The expert guide to effective internal consulting This book guides internal consultants through the steps necessary to bolster their credibility, build relationships within the organization, develop internal marketing abilities, and apply proper methodologies to their work. Alan Weiss, an experienced consultant, provides practical techniques the internal consultant, internal human resources practitioner, and any other internal change agent can use to excel at work, advance their careers, and become valued assets to their organizations. Some of the major subjects covered include setting up the proper environment for success and establishing peer-level interactions. Alan Weiss, PhD (East Greenwich, CT), has consulted with hundreds of organizations around the world, including Mercedes-Benz, Hewlett-Packard, Merck, and Chase. He lectures widely and appears regularly on radio and television to discuss productivity and performance. He is the author of twelve books, including Getting Started in Consulting (Wiley: 0-471-38455-0), The Ultimate Consultant (Jossey-Bass: 0-7879-5508-6), How to Acquire Clients (Jossey-Bass: 0-7879-5514-0), and Process Consulting (Jossey-Bass: 0-7879-5512-4). Price: $29.99 USD
 |  | | Adobe Creative Suite 5 Design Premium All-in-One For Dummies The perennial Adobe Creative Suite bestseller—fully updated for the latest version. Featuring eight books in one, this All-in-One For Dummies guide covers the key features and tools that you need to know in order to understand how to use each individual program within the Adobe Creative Suite—InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver, Fireworks, and Flash—to its fullest potential. Within the nearly 1,000 pages, you’ll find creative inspiration as well as tips and techniques to sharpen you productivity.:; Dedicates a minibook to each of the programs within the latest version of Adobe Creative Suite 5—InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver, Fireworks, Flash—as well as a minibook devoted to Creative Suite basics; Serves as a one-stop learning opportunity for each product inside the Design Premium Suite; Walks you through creating print and Web-based marketing or advertising materials or other publications. Adobe Creative Suite 5 Design Premium All-in-One For Dummies is a premium resource on the latest version of the Adobe Creative Suite. Price: $39.99 USD
 |  | | Writing and Publishing Edgar Allen Poe, Langston Hughes, Louisa May Alcott, and Stephen King are just a handful of famous authors who began their publishing careers in their teens. Many young adults would like to write and publish but few know where to begin. While there are many books on how to write and how to get published, none are written specifically for teens. Writing and Publishing: The Ultimate Teen Guide fills this gap. In this book, author Tina Schwartz discusses many matters that are not often presented in guides to writing and publishing, such as the importance of mentors and critique groups, as well as courses and extracurricular activities that can be of great help to the up-and-coming teen author. The book explores various writing careers and the basics of publishing and marketing, including how to write query letters. Schwartz also provides tips on writing both fiction and nonfiction, as well as genres a new author can explore, like poetry and songwriting. With this resource, teens will find all the information they need to develop writing skills and build confidence as a writer. Price: $41.99 USD
 |  | | Tourism: How Effective Management Makes the Difference Tourism: How effective management makes the difference builds tourism's components and impacts into a total framework showing how it should be made subject to an overall planning and management process. This is an essential guide which also explains effective management in relation to current trends in tourism. It incorporates extensive coverage of the characteristics of tourism, making it ideally suited for those studying tourism, travel and business studies. Individual managers and policy decision makers will also find that this book addresses vital management issues and provides practical help. It covers both public and private sectors and shows how they can be brought together as a cohesive whole. It examines the functions of management, from planning to the monitoring of performance and results. Coverage of the crucial aspects of tourism management also includes economics, politics and government action, the environment, cultural influences, marketing, physical planning, human resources development and public awareness. Roger Doswell, formerly a lecturer and Kobler research fellow of University of Surrey, is a leading expert on tourism and has written or co-written ten books on the subject. During a long career he has travelled the world for many international organisations as a tourism development consultant. Puts tourism development into an overall planning and management framework Highly experienced international consultant and author Comprehensive text for courses which focus on the planning and management of the tourism sector Price: $62.95 USD
 |  | | Selling to India's Consumer Market Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of what India needs from the rest of the world, not what the world can get out of India. What most businesspeople don't know, and what is crucial if they are to succeed in their transactions with India, is what India needs from themand not always is this mere capital. Bullis describes the rise of India's middle class and consumer economy since 1991, and provides readers with what very few outsiders know: how India really works. The result is an essential resource for corporate management in marketing, sales, strategic planning and investment, and important collateral reading for students and teachers of international business. Bullis argues that India has long been misunderstood by the West. Now, as the business climate goes global, India looms as the largest country in the world to embrace the market economy. As India emerges as a mass consumer market and a major low-cost manufacturing center, not only the Indian economy, but the world economy is likely to be changed. If overseas businesspeople are to enter India and compete successfully, they need a clear, broad, up-to-the-minute and useful view of the country, its markets, its resources, and its people. In this book, Bullis provides just that. Price: $168.00 USD
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