| How to Make Money with Email Marketing
Why you need to do serious email marketing–plus practical tips and steps for getting powerful business results from email, fast! Press “send,” make money. Is it really that easy? Before I show you how to use email to reach more prospects, retain more customers, and make more sales, let’s discuss your customers’ love-hate relationship with email. We all love its convenience, but hate how it consumes our day. Not as trendy as Twitter, email is still the 21st century’s messaging workhorse.
Price: $4.99 USD
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| Huge Profits with A Tiny List : 50 Ways to Use Relationship Marketing to Increase Your Bottom Line
No Synopsis Available
Price: $12.63 USD
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| All-To-One: Creating Effective Customer¿Relationship Marketing in the Post-Internet Age, by Luengo-Jones
This book is in Used condition
Price: $20.51 USD
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| Relationship U-Turn: Approaches to Increase the Value of an Unprofitable Customer
Hauptbeschreibung Customer relationship management concentrates to a great extent on the profitable customers and how to enhance their profitability. Little insight has been given on how to treat the "wrong" customer. This literature research paper shows that customer profitability and overall firm profitability can be improved when dealing with unprofitable customers. The managerial approaches discussed focus on maintaining the customer relationship. For this reason, this paper differs from the general widespread strategy of termination or "firing" an invaluable customer. First, relationship marketing and "Relationship U-turn" are introduced in this paper. Second, customer value and methods of measuring customer value are discussed. The body of this paper concentrates on different approaches that try to turn unprofitable customer relationships into profitable ones. Some of the approaches focus on letting the customer take over more of the value chain activities such as self-service. Other approaches look more at the non-monetary value a customer can provide such as positive word-of-mouth. Examples from business-to-business (B2B) and business-to-consumer (B2C) markets are given for each approach and discussed in detail. The paper concludes with ideas for future research and a discussion. It emphasizes that companies need to realize that every customer is an asset that contributes to the value of a firm. However, customers differ in their needs and a company has to tailor its offering to meet these needs. Only when a company takes a more customer-centric view can it be successful, especially in mature markets. Biographische Informationen Kerstin Helmes was born in 1987 in Lexington, Kentucky. She grew up bilingually, speaking German and English, and later moved to Berlin, Germany. Here, she began her business studies at the Freie Universitt. After a year abroad she recieved her Bachelor's of Science in Business Administration. During her studies Kerstin obtained practical work experience through various internships at Manpower Engineering, an NH Hotel and a hospital. She also worked for the Kentucky Education Television Network. All of these experiences taught her about companies and their customers which motivated her to write this paper. Presently, she is doing her Masters in Munich.
Price: $23.10 USD
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| Outlines & Highlights for Customer Relationship Management: Integrating Marketing Strategy and Information Technology by Zikmund, McLeod & Gilbert
No Synopsis Available
Price: $27.25 USD
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| Sportsponsoring als Instrument des Customer Relationship Management (CRM)
Das Thema Customer Relationship Management (CRM) gewinnt sowohl in der Wissenschaft als auch in der Unternehmenspraxis entscheidend an Bedeutung. Darber hinaus wird die Marketing-Kommunikation fr Unternehmen im Laufe der letzten Jahrzehnte kontinuierlich wichtiger; Unternehmen befinden sich heute hinsichtlich ihrer Marketingstrategie gar in einem Kommunikationswettbewerb. Ein geeignetes Kommunikationsinstrument, das sich bewhrt und etabliert hat, um mit den Zielgruppen vor Ort in Dialog zu treten und Beziehungen auszubauen, ist das Sponsoring. Hierbei stellt Sportsponsoring die am hufigsten eingesetzte Sponsoringart dar. Fabian Mottl macht an dieser Stelle nun den Schritt, das Sportsponsoring mit der CRM-Erfolgskette zu verknpfen und als Instrument des CRM zu betrachten. Er zeigt auf, dass die zentralen Konstrukte der CRM-Erfolgskette - Kundenzufriedenheit, Kundenbindung und Unternehmenserfolg - durch den Einsatz des erlebnisorientierten Kommunikationsinstruments Sportsponsoring gesteigert werden knnen.
Price: $49.68 USD
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| Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, by Berry, 2nd Edition
This book is in Used condition
Price: $63.20 USD
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| Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, by Berry, 2nd Edition
This book is in Used condition
Price: $63.20 USD
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| Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, by Berry, 2nd Edition
This book is in Used condition
Price: $63.20 USD
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| Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, by Berry, 2nd Edition
This book is in New - Excellent condition
Price: $65.05 USD
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