This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.   Start any product design project the right way—and dramatically improve your odds of success!   Every product should have a Market Requirements Document (MRD) that briefly describes the product and how it relates to the market. MRDs provide product goals, set priorities, and become a catalyst for discussion between marketing and development teams. Had one of the original Apple Newton’s top priorities not been handwriting recognition, things might have turned out better....    

Price: $1.99 USD

In addition to the open-access, chapter-by-chapter quizzes your students will find at the Book Product Support Website, Xtra! offers them the opportunity to practice for midterms and finals by taking online quizzes that span multiple chapters. Students have the option to e-mail you their quiz results, including the feedback they have received, so that you can give them the additional help they need.

Price: $8.99 USD

A revised and expanded new edition of the classic guide for inventors When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including the Internet have drastically changed the world of inventing. In the past, inventors had to handle production, manufacturing, packaging, and distribution by themselves. Today, large companies are constantly looking for new inventions to license, and new technology makes it easier than ever for inventors to outsource what they can't handle themselves. A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor's guide fully up to date. This new edition is packed with trustworthy, proven advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors like you. Inside, you'll learn how to: * Recognize a valuable, moneymaking idea * Determine if your product is market-ready * Create a custom, step-by-step product-to-market strategy * Adjust your strategy for changing market conditions * Find financial help from investors and partners * Use turbo-outsourcing to bring your product to market in a year or less * Find a manufacturer to cover up-front development costs With more funding, licensing, and outsourcing options available, it's easier and cheaper than ever to get your product on the shelves. So why wait? Whether you're an experienced inventor who wants to sell more of your creations, or just someone with a million-dollar idea, this is your guide to financial success. Don Debelak's expert advice and timeless wisdom have already helped thousands of people turn their inventions into cash. Don't miss the boat!

Price: $16.99 USD

This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $31.49 USD

This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $31.49 USD

This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $31.49 USD

Improve your grades with WebTutor™ online review and test prep tools. This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $37.49 USD

Improve your grades with WebTutor™ online review and test prep tools. This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $37.49 USD

This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $44.99 USD

No Synopsis Available

Price: $48.70 USD