A six-figure income from information? Yes! It sounds easy because it is. You’ve got information that millions of others are looking for and now you can learn how to package, price and sell it. The experts at Entrepreneur take you step by step, jumpstarting your thinking about your area of expertise and showing you how to convert it into a high-demand information product. Following the example set by today’s most successful information marketers, you learn the ins and outs of running your own information marketing business using proven strategies and effective marketing techniques. Whether looking for a side business or a full-time venture—information marketing is a flexible, lucrative business that you can start any time, and everything you need is right here. • Choose from a wide range of information products or discover what information you already have to sell • Capture the perfect market—one that is looking for your product • Determine your selling price • Learn from real-life success stories • Get started right away with a listing of dozens of information-marketing resources and vendors Everything you need to know to create your own information product is already inside you. Now, let Entrepreneur help you turn it into big profits!

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For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website.

Price: $26.95 USD

As customer expectations become increasingly sophisticated, the diversity and range of products and services on offer widen continually. But how can companies ensure that their product or service is preferred by customers and, more importantly, that it continues to be? The key is to develop a close relationship with these customers, through knowledge of their preferences. This comprehensive new book takes an in-depth look at what companies all over the world are doing to achieve this, showing the tools and techniques which actually bring results.

Price: $35.80 USD

General Marketing & Sales : From Products to Services: Insights and experience from companies which have embraced the service economy

Price: $35.99 USD

Hauptbeschreibung There is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's life than one would care to admit. This is absolutely the reason why every company in the world wishes for a strong magnetic brand which can be defined as a "CULT BRAND". They get repeatedly chosen over the competition. They bring higher prices than the competition. And if they are a strong enough brand their customers not only use their products, but evangelize them to the world. This project aims to analyze Apple's marketing activities in order to figure out, what makes this company so successful. It adds to the traditional marketing theory, the new theory of "cult marketing" because traditional marketing delivers no approach to explain the behavior of cult brands. The phenomena of a Cult Brand are comparable to the patterns of a religion and Apple as well has strong believers. When it comes to their favorite brand, they enjoy telling who ever will listen how great it is and why they love it so much. People are camping in front of Apple's stores just to get their latest innovative product. And if their Messiah, Steve Jobs, enters the stage to introduce a new product to thousands of viewers, he brings the house down. This book discusses Apple's unique Marketing Strategy and delivers a guidline on the Example of Apple of the needed conditions to convert an ordinary brand into a "CULT BRAND".   Biographische Informationen Sascha Schneiders, wurde 1987 in Aachen geboren. Nachdem er seine Hochschulreife im Jahre 2007 absolvierte, begann er eine schulische Ausbildung zum European Business Assistent. Um seine Qualifikation weiter ausbauen zu knnen, verlie er Aachen fr ein Auslandsjahr auf der britischen Insel in Leeds. Dort schloss er 2010 die Leeds Met University mit einem BA in Business and Administration ab. Bereits whrend seines Studiums sammelte er umfassende praktische Erfahrung in der Hotelbranche. Nach seinem Studium ergnzte er sein theoretisches Wissen durch ein Praktikum im Bereich E-Commerce. Durch sein tgliches Verfolgen der Wirtschaftsnachrichten, wurde er immer wieder mit Rekordumstzen und Rekordgewinnen eines bestimmten Hi-Tech Unternehmen konfrontiert. Nach kurzer Recherche, stie er auf eine Erfolgsgeschichte eines Unternehmens und seinem Geschftsfhrer, die auergewhnlicher kaum sein konnte. Fasziniert von der Apple Story, versuchte er das Geheimnis von Apple und Steve Jobs zu erforschen

Price: $38.96 USD

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments. * A unique book focusing on research methods for the nonprofit community * Shows how to conduct a range of methods to improve performance * Takes the reader through a step by step process

Price: $44.95 USD

General Marketing & Sales : From Products to Services: Insights and experience from companies which have embraced the service economy

Price: $55.00 USD

What did you do when you fell ill in fifteenth-century Florence? How did you get the medicines that you needed at a price you could afford? What would you find when you entered an apothecary’s shop? This richly detailed study of the Speziale al Giglio in Florence provides surprising answers, demonstrating the continued importance of highly personalised medical practice late into the fifteenth century. Drawing on extensive archival research, it shows how personal relationships and mutual trust, rather than market forces, made payment possible even for those with limited incomes. Examining the spaces, people and products involved, Making and Marketing Medicine investigates the roles played by sociability, information networks and regulation in creating communities as well as in promoting health in Renaissance Italy.

Price: $72.00 USD

In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to effectively manage an organization in an increasingly competitive global market. Using case studies, the book illustrates the principles, policies, and management practices used by some of the most successful companies around the world. The real-world case studies supply valuable insight into the range of issues that confront decision makers in business. By explaining how to develop effective strategies and business plans, the text supplies both the concepts and the tools to stay on track with those plans.It also: Explains how to evaluate the pros and cons of your organizational policies and how to effect policies for maximum synergy Covers product development, sales, marketing, pricing, and financial analysis Illustrates the right and wrong ways to implement the principles discussed, with case studies of hi-tech companies such as Apple, Google, Cisco, IBM, Microsoft, Toyota, ITT, and Bloomberg Dimitris N. Chorafas provides valuable insight garnered over half a century of advising financial institutions and multinational industrial corporations. Dr. Chorafas explains how to develop competitive products and use pricing strategies to achieve an edge over your competition. He also includes case studies that examine the price wars in the computer industry. This book supplies a realistic look into the positive and negative aspects of various policies and whether or not current practices related to forecasting, planning, organizing, staffing, directing, and controlling have produced the synergy your company needs to achieve long-term success.

Price: $79.95 USD

Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs.

Price: $89.95 USD