ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Price: $12.99 USD

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Price: $12.99 USD

If you have access to a computer, you can start your own online journal, or blogif you know how to do it right. With your own blog, you'll have a voice in the exciting world of the Internet. This one-stop resource shows you how to publish your ideas, get feedback, and create your own worldwide network! With this book you'll learn how to: Create buzz marketing for your business Get amateur poetry, short stories, and prose published Create a worldwide network of people Share unique hobby ideas with thousands of other hobbyists This easy-to-use guide will help you to create and maintain a creative and unique blog that readers the world over can enjoy. With The Everything Blogging Book, you'll learn how to make your mark on the World Wide Weband beyond!

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Brave, Authentic, Loud, Lovable, and Spunky! The keys to sustained business growth and success. America's small and midsized businesses face unique challenges as they struggle to reach the kind of long-term business goals achieved by larger companies. Balls! shows that successful firms follow certain rules and display six essential traits-they are brave, authentic, loud, lovable, and spunky. Add an exclamation mark for "Do It Right Now Before Someone Else Does!" and that spells Balls!-something all growing businesses need in order to truly succeed. Written by a young executive at one of America's fastest growing small businesses, Balls! looks at business success from a decidedly exuberant and creative perspective, bringing fresh ideas and tactics that any business leader, in any industry, will find immediately useful. Alexi Venneri (Seattle, WA) is Chief Marketing and Communications Officer at Who's Calling, one of the fastest growing companies in America. She joined the firm as employee number 13 and has witnessed it grow to over 300 employees. She is also the former director for the Seattle Mariners who managed all ballpark marketing and fan relations for the team. Her professional career also includes sales management, event planning, training, and marketing for companies in both the U.S. and Canada.

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How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers. Learn about the App Store and how Apple's mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers -- and create an app they’ll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app's performance and keep potential buyers engaged and enthusiastic

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Welcome to "Business and Production for Games: A GameDev.net Collection," the first in a series of books published in collaboration with GameDev.net, the online community where game developers worldwide can network and freely exchange information and ideas. Assembled in print for the first time, and comprised of the best game business and production articles that have appeared on GameDev.net over the past decade, this volume features invaluable information and ideas for anyone running or considering running their own game company. You'll learn how to approach your new business venture as a professional, discover how to make the most of limited resources, benefit from expert marketing advice, explore how to develop efficient production processes, and consider the importance of intellectual property, sales, and team leadership. All articles have been updated to comply with the latest technology, and as a bonus, this volume also features exclusive, new content that cannot be found anywhere else. Continuing in their tradition of excellence, "Business and Production for Games: A GameDev.net Collection" captures the best of GameDev.net and is an invaluable resource in your pursuit of game development success.

Price: $29.99 USD

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators - perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!. What you'll learn * Analyze your ideas and competition, and identify your audience to evaluate sales potential.* Protect your business and intellectual property and avoid potential legal hassles. * Transform your iOS app into a powerful marketing tool. * Build synergy with in-app cross-promotion and social media, and Apple's Game Center. * Utilize revenue-generating business models such as in-app advertising and In-App Purchase. Includes extensive coverage of the iAd framework and the Store Kit API. * Improve usability and implement effective testing. * Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website. * Successfully navigate the App Store submission process. * Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways. Who this book is for This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple's iTunes App Store. All the code examples included in this book can be downloaded from of Contents * Seeing the Big Picture in a Crowded App Store Marketplace * Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research * Protecting Your Intellectual Property * Your iOS App Is Your Most Powerful Marketing Tool * Social Inception: Promoting Your Apps Within Apps * Money for Nothing: When It Pays to Be Free * Monetizing Free Apps with iAd and Other In-App Advertising Opportunities * Exploring the Freemium Model with In-App Purchase * Testing and Usability: Putting Your Best Foot Forward * Get the Party Started! Creating a Prerelease Buzz * Keys to the Kingdom: The App Store Submission Process * Increasing Awareness for Your iOS App * Online Resources for App Research and Marketing

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Taking an innovative and multi-disciplinary approach to literature from 1947 to the present day, this Concise Companion is an indispensable guide for anyone seeking an authoritative understanding of the intellectual contexts of Postcolonial literature and culture. An indispensable guide for anyone seeking an authoritative understanding of the intellectual contexts of Postcolonialism, bringing together 10 original essays from leading international scholars including C. L. Innes and Susan Bassnett Explains the ideas and practises that emerged from the dismantling of European empires Explores the ways in which these ideas and practices influenced the period's keynote concerns, such as race, culture, and identity; literary and cultural translations; and the politics of resistance Chapters cover the fields of identity studies, orality and literacy, nationalisms, feminism, anthropology and cultural criticism, the politics of rewriting, new geographies, publishing and marketing, translation studies. Features a useful Chronology of the period, thorough general bibliography, and guides to further reading

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Featuring more than 800 entries, the two-volume Encyclopedia of American Business, Revised Edition is an up-to-date, easy-to-use guide to the nuts and bolts of business jargon. Difficult ideas are explained in straightforward language to help non-specialists, students, and general readers understand the complex and sometimes confusing concepts and terms that are used in business. Five general areas of business are covered: accounting, banking, finance, marketing, and management. This encyclopedia focuses on the terms, concepts, and associations that one is most likely to encounter in business, making it a great place to start learning about how businesses operate and what the primary and different features of specific business-related functions or ideas mean. Entries include:. Brain drain. Carbon tax. Credit default swaps. Deleveraging. Fair housing laws. Investment fraud. Micro lending. Social media. Subprime lending. Troubled Assets Relief Program (TARP).

Price: $150.00 USD

Discover the confidence to manage and develop the ability to lead with innovation in today's rapidly changing business environment with the help of Daft's marketing leading MANAGEMENT, Ninth Edition. Daft addresses the themes and issues directly relevant to both the everyday demands and significant challenges facing managers today. Comprehensive coverage helps you look beyond traditional techniques to tap into a full breadth of management skills. With the best in proven management and new competencies that harness creativity, D.A.F.T. is Management. D. Development of the most important managerial competencies equips you to become a stronger leader with an understanding of the latest managerial theories and innovative skills to adapt new technologies and inspire exceptional performance. A. Applications focus on contemporary ideas and personal relevance to you with cutting-edge exercises, memorable examples, unique photo essays, video cases, and topics not typically found in other management texts. F. Foundations in the best of management practices tightly blend fresh management ideas and proven research for a solid managerial footing, organized around the four functions of management. T. Technology at its best delivers innovative learning support, including a new premium website filled with learning tools to help ensure you reach your full management potential.

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