In December 1998, after fifty-six years of marriage, Phyllis Greene went from being part of the lifelong unit of "Phyllis and Bob" to being just plain Phyllis. To deal with her feelings, she began keeping a journal. Unable to find books with a personal perspective on widowhood, she realized her own reflections could speak to the thousands of women like her, each one with very different yet very similar day-to-day experiences. It Must Have Been Moonglow chronicles the emotional roller coaster of her first years alone in a collection of brief essays, like diary entries, that capture the sadness, the humor, and the triumphs all widows encounter. She writes about the challenges presented by a quiet, empty house and how best to fill the hours. "Your heart may feel like stone, but your mind needs to keep going,"she says. With wit and insight, she muses about the logistics of an evening out with a group of single, older women, none of whom drive very well; about handling the check when going to dinner with a couple; about marketing for one; and about the miracle of friendships on the Internet and the blessings of family. It Must Have Been Moonglow is an intimate, candid, and engaging memoir, not about grief but about inspiration and strength.

Price: $8.99 USD

The …on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book will be packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. If you run your own business, keeping an eye on your cash is one of your most important tasks. It's much more than knowing how much money you're making (or not), but when it's due to come in, who is due to pay… and who hasn't. Chapters in this revised edition include: Understanding cash flow, Knowing where the money is, The rules of credit management, Reducing debtor days, Influencing non-paying or slow-paying customers and Managing stock. 'Breeze through these neat little "Business on a Shoestring" books during your commute. Boosting Sales , Cash Management and Marketing and PR should cover your bases - and if things go wrong there's the optimistically titled Surviving a Downturn to get you back on your feet.' The Guardian

Price: $14.00 USD

Foreclosures are on the rise and that's good news for you as an investor-if you know what you're doing. Whether you're looking for a home of your own or an investment property, you'll get expert advice on how to: Find the best properties-and learn which ones are good investments; Negotiate with sellers; Avoid costly mistakes; Get creative ideas on financing purchases; Resell properties for a healthy profit. This insider's guide helps you to avoid common pitfalls, spend your money wisely, and figure out if the foreclosure market is really for you. You can make money in this growing market-all you need is a little hard work, courage, and The Everything Guide to Foreclosures! George Sheldon is the author of twenty-one books. In addition to writing, Mr. Sheldon works as a marketing and sales consultant, book publisher, and writing instructor. He is an active member of the American Society of Journalists and Authors (ASJA) and he lives in Lancaster, PA. Lorraine K. Rufe has been a licensed real estate agent for nearly forty years. Ms. Rufe specializes in selling HUD and VA foreclosures, averaging 100 successful sales annually. She serves as a HUD property management broker and is the recipient of the HUD Sales Achievement Award. She lives in Coopersburg, PA.

Price: $14.95 USD

Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle a different perspective and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Genevieve Smith gives the brand point of view on topics including what a brand actually is (not many people really get it, operationalizing the brand and making it tangible, successfully marketing the brand, the best ways to measure results, which brands do it right, and which brands do it wrong and a whole lot more. What makes this book different from other branding books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at branding as both the client and brand see it, leaving readers with a list of action items and a better understanding of core brand building concepts to dramatically improve their strategies.

Price: $29.99 USD

In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. Based on his long experience in the advertising industry, Jaffe offers practical advice and important lessons for agency heads who want their businesses to stand the test of time. This one-of-a-kind resource covers a subject often ignored-the business side of running an ad agency. Andrew Jaffe (New Canaan, CT) is the founding Publishing Director of Wiley's Adweek and Brandweek books imprints. He is also the Executive Director of the Clio Awards, one of the largest and most famous advertising awards programs in the world, with over 18,000 pieces submitted from agencies and production facilities in fifty-nine countries.

Price: $32.99 USD

How do publishers work and make money? Why do they exist?. This expanded and thoroughly revised fourth edition of Inside Book Publishing is designed for students of publishing, authors needing to find out publishing secrets, and those wanting to get in or get on in the industry. It addresses the big issues – globalization of publishing, the impact of the internet – and explains publishing from the author contract to the bookshop shelf. It covers:. • how the present industry has evolved,. • publishing functions - editorial, design and production, marketing, sales and distribution, and rights. • the role of the author,. • copyright and contracts,. • the sales channels for books in the UK, from the high street to ebooks, and. • getting a job in publishing. It features:. • topic boxes written by expert contributors,. • a glossary of publishing terms,. • suggestions for further reading,. • a directory of publishing organizations, and. • a companion website ( It is an essential tool for anyone embarking on a career in publishing, and a useful handbook for those who are in the industry and for authors.

Price: $35.95 USD

Critical Corporate Communications :A Best Practice Blueprint. Naomi Langford-Wood and Brian Salter. A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit. Author:. Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books. Readership:. Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs. ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002

Price: $55.00 USD

Deena B. Katz, CFP, a preeminent authority on practice management and an internationally recognized financial adviser, presents a comprehensive guide to running a professional financial planning practice. To create this book, Katz updated, revised, and combined her two acclaimed books Deena Katz on Practice Management (1999) and Deena Katz's Tools and Templates for Your Practice (2001). In this newly expanded volume, she presents the essentials on how to help a practice thrive side by side with the tools and templates needed for the everyday operation of your firm. This new volume offers guidance on practice-management issues::; setting up an office; systems and technology; administration and staffing; marketing; growing as the market changes; hanging on to clients for the long term; succession planning when the time comes. This comprehensive resource provides sample forms, worksheets, templates, letters, brochures, and collateral materials developed and refined by top wealth managers and planners. . From keeping the business running well by designing dynamic collateral material, to considering plans for retirement, Deena B. Katz guides advisers through every challenge a financial planning business will face.

Price: $65.00 USD

Much literature is available discussing the concept of globalization, but now it is time for some practical advice on what it actually means for an organization. Globalization: The internal dynamic and Globalzation: The External Pressures can be read independently or as a complement to the other. The aim of both books is to present an all-round dissection and a one-stop source of latest thinking on the topic of globalization. The focus is both on issues that arise within the internal workings of an organization and on the pressures that come to bear from outside. Globalization - The External Pressures brings together a picture of how organizations are responding on a macro scale in terms of their interfaces with an increasingly global environment. Topics covered in the book include:. * The global economy (world trade flows, foreign and direct investment etc.). * The global labour market. * The global information market (how globalization has been fuelled by the internet revolution). * The role of a corporate parent in a multinational business. * The management of global partnerships and alliances. * The pull towards globalization from the market and customers (including the problems of marketing products and services globally). * The centrifugal forces of global and local tension

Price: $75.00 USD

This book discusses experimental designs which are very useful in sensory and consumer testing. As an added feature this coverage is fully illustrated with real-life examples. In addition, the importance of fractional factorial designs are explained more fully than in books now available. The heart of this book is product optimization which covers in great detail designs and analysis of optimization studies with consumers. A rundown of this chapter includes: preliminaries, test for adequacy of statistical model and least squares estimation of regression parameters; why use optimization technique; types of optimization experiments; Plackett and Burman design; Box and Behnken design, mixture designs; search for optimum areas in response surfaces; use of contour maps in product reformulation augmentation of fractional factorial design; optimization with discrete variables, dangers of fractional factorial designs, and optimization for robustness. This book will be valuable for a wide audience of professionals in the areas of sensory, marketing, advertising, statistics, quality assurance, food, beverage, personal care, pharmaceutical, household products, and cosmetic industries. The book could also serve as a text in applied statistics

Price: $109.95 USD