This is the eBook version of the printed book. This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.    Use “experience mapping” to create products, services, and experiences your customers will be truly passionate about!   Great design begins with a deep understanding of the consumer. But how can you evaluate subjective, intangible ideas such as consumer experience and empowerment? Traditional tools for mapping competition generally analyze pricing, margins, and market shares: they don’t capture the crucial emotional connection that distinguishes market leaders. Consider the runaway success of the Flip Video camcorder….

Price: $1.99 USD

This is the eBook version of the printed book. This Element is an excerpt from Technical Analysis: The Complete Resource for Financial Market Technicians, Second Edition (9780137059447) by Charles D. Kirkpatrick III, CMT, and Julie Dahlquist, Ph.D., CMT. Available in print and digital formats.   How technical analysts understand trends and translate those insights into market profits.   Technical analysis is based on one major assumption: trend. Markets trend. Traders and investors hope to buy a security at the beginning of an uptrend at a low price, ride the trend, and sell the security when the trend ends at a high price. Although this strategy sounds very simple, implementing it is exceedingly complex. For example....

Price: $3.99 USD

As one of the leading experts on investing in China’s economy, author Robert Hsu advises people every day on how a China strategy will truly take them to a new level of investing. With his new book, Hsu shows you how to build your fortune by participating in what he calls the “China Miracle.” Page by page, Hsu helps you navigate this dynamic market and reveals the best ways to invest in the world’s fastest-growing economy.

Price: $27.95 USD

In today's environment of tight budgets and even tighter turnarounds, effective supply-chain management has become a core business requirement. Managing the Supply Chain adapts the number one supply-chain book on the college market to examine how professionals can consistently turn supply-chain strategy into a competitive advantage. This results-based book examines the experiences of today's most accomplished companies to demonstrate supply-chain innovation at work in the marketplace.

Price: $39.95 USD

Selling naked options, long considered profitable for professional traders but too risky for most investors, has been surging in popularity. The Complete Guide to Options Selling avoids dry, complex theory and jargon in favor of a simple, direct approach that sophisticated investors can use to produce surprisingly consistent results with only slightly increased risk. This down-to-earth book explains how to apply market fundamentals--while avoiding common options trading mistakes--to make options selling a profitable part of any portfolio strategy.

Price: $39.95 USD

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

Price: $39.95 USD

In today’s economic context, governments are required to take centre stage, helping workers to compete in the global market whilst also supporting employers so that they may retain jobs, increase productivity and offer better-quality employment at the local level. This book provides a new indicator for benchmarking labour-market policy, reviewing the flexibility available in its management throughout OECD countries. The research offers new evidence of the link between flexibility and employment outcomes. Concrete examples of how localities can harness greater flexibility to generate better economic and social outcomes are provided. The new style of management recommended in this book will be key to any national strategy for returning economies to prosperity.

Price: $42.00 USD

This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors' dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics "Hispanic" Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future * The first comprehensive guide to integrated marketing principles for the Hispanic market, the fastest-growing demographic in the United States * Provides insight, conceptual tools and guidance to marketers on effective positioning of products in this market * Creates a framework for to delineate the Hispanic market from larger ethnic and cross-cultural marketing approaches

Price: $42.95 USD

Active 130/30 Extensions is the newest wave of disciplined investment strategies that involves asymmetric decision-making on long/short portfolio decisions, concentrated investment risk-taking in contrast to diversification, systematic portfolio risk management, and flexibility in portfolio design. This strategy is the building block for a number of 130/30 and 120/20 investment strategies offered to institutional and sophisticated high net worth individual investors who want to manage their portfolios actively and aggressively to outperform the market.

Price: $95.00 USD

This special issue of Marketing Intelligence & Planning presents papers from the marketing group at Warwick Business School (WBS), over-viewing most of the WBS team's on-going research interests. Scott Dacko joined WBS a few years ago from the USA, where he had already built up an interest in the use of time: in marketing strategy, market entry, managerial timing decisions and consumer purchasing.

Price: $199.00 USD