Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fourth edition has been fully updated for today’s rapidly changing retail environment in the internet age. A new chapter contains specific tips on using the internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving and other internet-specific issues. Brick-and-mortar retailers learn how to assess product vulnerability to competition from internet retailers. This essential reference contains many specific examples and case studies, based on the author’s experiences starting and successfully operating three retail stores and a bed and breakfast as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business

Price: $19.95 USD

This is the eBook version of the printed book. “Wendy’s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.” –Michael Masterson, Publisher, Agora, Inc., Early to Rise   You’ve already got great content — now, monetize it!   Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca’s SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too—even if you’ve never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today’s best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It’s not theory. It’s a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable!   Inside you’ll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards…to achieve breakthrough results on even the smallest budget!   You’ll Learn How To: • Discover and leverage useful, valuable, actionable content you didn’t know you had • Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing • Create more visibility, traffic, and awareness for your website and brand • Link content more tightly with prospecting and sales initiatives • Syndicate and aggregate content to extend its reach • Make your content easier to find on the Web—simply and inexpensively • Adapt your strongest content into high-performing online press releases • Encourage viral marketing, pass-along readership and word-of-mouth buzz • Measure your performance against the 3 O’s: outputs, outcomes, and objectives • Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts • Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more  

Price: $19.99 USD

Podcasting is a combination of MP3 files, Internet radio, RSS (“Really Simple Syndication�), and iPods. MP3 files are typically individual tracks from music or comedy CDs, Internet radio is done with streaming audio in real time, and RSS lets your computer automatically keep track of new information posted on websites. Podcasting combines these technologies to create radio/music/talk programs that you can download and play on your computer or on an iPod or other portable player. Not only can you listen to podcasts, you can create and distribute your own podcasts without a lot of difficulty. Many of the techniques already used to publicize a website or a blog can be used to promote a podcast. In fact, one popular use for podcasting is as an audio blog. Podcasters can also include images and other data, so podcasting can be used for business as well as entertainment. It’s possible to build training curriculum, product briefings, marketing presentations, and even new employee orientations with podcasts: the potential for this field is barely scratched.

Price: $19.99 USD

As Seen On TV!. Tap into the power of direct response marketing. How many times has this happened to you?. You're an entrepreneur with a million-dollar idea-but you don't know how to develop it. Or you're an inventor with an ingenious new product-but you don't know how to market it. Or maybe you're a small business owner with big dreams-but you don't know how to begin. Relax…. Everything you need to know is right here!. Operators Are Standing By! is your personal all-in-one guide to “Direct Response” marketing-the low-cost, high-profit method of selling your product directly to the consumer. Now for the first time, Michael Planit-marketing expert behind the Boogie Bass, Grip Wrench, Smart Tape, and many more “as seen on TV” products-will guide you step-by-step through the entire process. You'll learn how to: DEVELOP YOUR IDEA and create a product that really sells; GRAB YOUR CONSUMER through TV infomercials, home shopping networks, radio ads, direct mail, catalogues, or the Internet; INCREASE YOUR PROFITS through mastery of the upsell to maximize your revenues

Price: $21.95 USD

Cold-calling is history—your future is in social media!. The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Media Sales Revolution reveals the enormous opportunities now available for developing relationships and gaining new customers by leveraging the power of social media marketing. It provides a groundbreaking method for dominating markets by using the Internet to reverse the client acquisition process: instead of outbound marketing to generate leads, the entire process will “flip” to one of inbound attraction. You'll Learn how to: Present yourself to the business community online; Build a significant online footprint; Approach “e-prospects” Generate qualified leads through e-referrals; Close more sales in the new world of social networking. Providing you with an early edge on the competition The Social Media Sales Revolution offers the techniques you need today to dominate the marketplace tomorrow.

Price: $25.00 USD

Fully adapted for a UK audience by consultancy specialist, Philip Albon, this book is an essential guide for anyone considering  making a career out of consulting. Offering practical advice on all aspects of setting-up and running a successful consulting business including; setting your fees, keeping track of time and money, building business with new clients, winning proposals and business networking, Consulting For Dummies is the easiest way to make a name for yourself and profit from your expertise.  Sections will include: What’s a Consultant? – Deciding to set up and finding a business direction The Consulting Process – How to create a business proposal, analyse the data, develop recommendations, present the findings, and make sure they’re implemented Key Consulting Skills – Presenting a professional image, time-management and organisation, communication skills, writing reports and presentations, using technology Setting up your Business – setting fees, drawing up contracts, setting up a home office, keeping track of time and money, multiplying effectiveness with support services Marketing – Promotion, getting new clients, using referrals Plus, new information  on Business reality – preparing for tax audits and general small business finance This UK edition of Consulting For Dummies will fully update readers on current e-marketing techniques and the current opportunities offered to those using the Internet to promote their business and build a client list. It will also be adapted to include core UK business and finance information, crucial for those setting up alone. Topics such as bookkeeping and basic accountancy have been added, plus content on UK tax and how government policies affect small businesses. This new edition incorporates updated currency systems in order to cater for the UK market.

Price: $28.50 USD

Get the right answers for smart broadband decision making-- from financial, management and marketing to equipment, applications, and protocols. Broadband Crash Course examines broadband delivery in terms of markets and business opportunities. Writing with the surety and thoroughness of a telecom insider and business executive, P.J. Louis clearly and painlessly demonstrates how broadband services are delivered over today's complex telecommunications infrastructure, minus the heavy-duty math. This one-of-a-kind guide is your chance to learn about:. * Service bundling (voice, Internet access, e-mail, etc.) across all major network types (wireless, IP, cable, satellite, LANs, etc.). * Benefits of wireline and wireless broadband technologies. * Service bundling and provisioning across the wireline and wireless broadband networks. * The Local Loop and its future. * Coaxing more applications from the technologies you've got. * Business models that have proven themselves in the real world. * 3G wireless, the wireless Internet, softswitching, M-commerce: how will they affect your business?.

Price: $34.95 USD

The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including: * corporate social responsibility * marketing under siege * dominant customers and much else besides. In his witty and direct style, Nigel Piercy takes into account state-of-the-art thinking, including nine new case studies providing invaluable lessons from global firms: * Tata * EMI and the music business * Cloud computing * IBM * BAA * Rover cars * Tesco in the USA * Mittal and global steel * One-Laptop-Per-Child. The book confronts the critical issues now faced in strategic marketing: * escalating customer demands driving the imperative for superior value * totally integrated marketing to deliver customer value * the diffusion of Internet-related issues throughout marketing * managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. Tutor Resource pack available at www.textbooks.elsevier.com * Radical update of seminal and best selling text, popular with practitioners, students and lecturers alike * Updated cases and improved structure and contents makes for contemporary and vital reading * All new tutor resource pack adds extra support for lecturers, enabling easy use in the classroom

Price: $51.95 USD

Packed with innovative resources you can use now and throughout your career, best-selling YOUR CAREER: HOW TO MAKE IT HAPPEN, 8e helps you move from "job seeker" to "job finder" with its comprehensive step-by-step guide to finding and keeping a job. Both empowering and encouraging, the book effectively breaks the daunting prospect of marketing yourself to prospective employers into a manageable process. Each chapter provides practical tips you can apply to your unique situation and goals. Clear instruction guides you through self-assessment, employer research, self-marketing, writing a market-driven resume, and interviewing. Practical assignments and a technology-driven focus connect you directly with the business community, employers, and the Internet. YOUR CAREER helps you build a strong foundation for current and future job searches--and become a strong candidate for jobs in a career field for which you are well suited and will enjoy. It equips you with the tools you need to gain a competitive advantage in the workplace, reach your career potential, and stand out in a crowd.

Price: $74.49 USD

This introduction to all sectors of the travel industry gives readers a sturdy foundation for all future travel studies. It reviews major travel brands that have become staple parts of the industry landscape, and it delves into the implications of Internet travel sales. The highly practical treatment of the material ensures that readers understand all the facts, insights and insider knowledge needed to succeed in the travel business. The author has taken an “evergreen� approach in writing this book, ensuring that its content will not become obsolete in a swiftly changing sales, service and marketing environment. The user-friendly format uses multiple headings, boldface and italicized items, bullet points, photos, sidebars and charts that reinforce learning. Finally, questions for consideration and entertaining, creative activities reinforce the material in each chapter.

Price: $77.99 USD