| The Global Market: Developing a Strategy to Manage Across Borders
Strategic Marketing : The Global Market: Developing a Strategy to Manage Across Borders
Price: $40.99 USD
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| Fashion Marketing
A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of Fashion Marketing has been revised and expanded to incorporate the major changes in the fashion industry since 2001. This edition integrates everything on fashion marketing that a student or practitioner could ever need. Now covering all the key themes and issues of the area: *globalization *fast fashion *luxury fashion *offshoring *business-to-business *forecasting *sourcing *supply chain management (demand management) *new product development *design management *logistics *range planning *colour prediction *market testing *e-commerce *strategy Ideal for use on Fashion marketing and Fashion management programmes, this book will also be invaluable on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management. This book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry. *Exciting new edition, fully revised and expanded to include hot new issues such as globalisation, luxury brands and increasingly complex supply chains *Global focus and up-to-date case studies aid students in gaining a greater understanding of the structure and complexity of the industry *A range of well-respected and international contributors
Price: $48.95 USD
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| The Global Market: Developing a Strategy to Manage Across Borders
Strategic Marketing : The Global Market: Developing a Strategy to Manage Across Borders
Price: $50.00 USD
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| The $100 Billion Allowance: Accessing the Global Teen Market
General Marketing & Sales : The $100 Billion Allowance: Accessing the Global Teen Market
Price: $50.00 USD
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| The Global Market
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Price: $50.00 USD
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| Research in Marketing : Designing Competitive Strategies for Global Marketing
No Synopsis Available
Price: $82.83 USD
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| Global Marketing & E - Marketing 02 Package
No Synopsis Available
Price: $84.50 USD
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| Global Marketing & Marketing Pln Hb Package
No Synopsis Available
Price: $104.97 USD
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| Business to Business Marketing, 1st Edition
BUSINESS TO BUSINESS MARKETING covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organizations, companies, purchasers and suppliers.
Price: $104.99 USD
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| Global Marketing & Marketing Effctvly & Promo Package
No Synopsis Available
Price: $111.54 USD
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