This Element is an excerpt from Up and Out of Poverty: The Social Marketing Solution (ISBN: 9780137141005) by Philip Kotler and Nancy R. Lee. Available in print and digital formats.   Why global poverty is more than an abstract moral issue: the surprising, direct impact it has on your life.   We see the faces of the hungry, unemployed, and homeless. We know about mothers who experience their children dying young from diarrhea, who die in childbirth; the millions who have tuberculosis, malaria, or HIV/AIDS. But what is the impact on the rest of us--the nonpoor? We suggest it is enormous.

Price: $1.99 USD

A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes: The twelve best headline formulas; Strategies for building a customer base; Sales letters for Web sites and online use. This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country.

Price: $14.95 USD

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix. * The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability". * Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over. * Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

Price: $22.95 USD

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. "What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how—by trying lots of little things, studying the results, learning quickly from your failures, and doing it all over again. He gives you a framework for getting over your fears of talking with your customers without a committee to protect your behind. Great book." –Robert Scoble Video blogger of the Scoble Show and Co-author of the top-selling corporate blogging book, Naked Conversations     Start Fast, Fix Fast, and Fix Again: Marketing for Breakthrough Results   For decades, marketers have been taught to carefully plan ahead because “you must get it right–it’s too expensive to change.” But, in the age of the Web, you can know in hours whether your strategy’s working. Today, winners don’t get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly…then fix it, just as quickly!   In this book, Internet marketing pioneer Mike Moran shows you how to do that–step-by-step and in detail. Drawing on his experience building ibm.com into one of the world’s most successful sites, Moran shows how to quickly transition from “plan then execute” to a non-stop cycle of refinement.   You’ll master specific techniques for making the Web’s “two-way marketing conversation” work successfully, productively, and profitably. Next, Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it…achieving unprecedented efficiency, accountability, speed, and results . The indispensable online marketing guide for every CMO, brand marketer, direct marketer, online marketing specialist, strategist, and entrepreneur Learn more from your customers–and learn it faster Systematically measure online marketing results–and improve them Create deeper relationships with your customers on the Web Leverage podcasting, social networks, wikis, virtual worlds, search, viral marketing, blogs, and other new tools Build a lean, mean conversion machine Preview new innovations you’ll be implementing next year and the year after Overcome the organizational, political, and personal obstacles that keep marketers doing things the “old-fashioned” way   Foreward xv Preface xvii Acknowledgements xxiii About the Author xxvii   Part 1: That Newfangled Marketing 1 Chapter 1: They’re Doing Wonderf

Price: $23.99 USD

Covers critical updates including: -Targeting by birthday, family status, and more -Pinpointing who is seeing your ads -Managing impressions per ad to avoid ad fatigue -Using Sponsored Story Ads—the newest advertising categoy -Creating a Facebook businessp and identity MAKE A FORTUNE WITH FACEBOOK Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits. Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide! —Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.’ —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income. -Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books

Price: $24.95 USD

A comprehensive handbook for leading a successful nonprofit This handbook can educate and empower a whole generation of nonprofit leaders and professionals by bringing together top experts in the field to share their knowledge and wisdom gained through experience. This book provides nonprofit professionals with the conceptual frameworks, practical knowledge, and concise guidance needed to succeed in the social sector. Designed as a handbook, the book is filled with sage advice and insights from a variety of trusted experts that can help nonprofit professionals prepare to achieve their organizational and personal goals, develop a better understanding of what they need to do to lead, support, and grow an effective organization. Addresses a wealth of topics including fundraising, Managing Technology, Marketing, Finances, Advocacy, Working with Boards Contributors are noted nonprofit experts who define the core capabilities needed to manage a successful nonprofit Author is the former Executive Director of Craigslist Foundation This important resource offers professionals key insights that will have a direct impact on improving their daily work.

Price: $34.95 USD

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising

Price: $44.00 USD

Hauptbeschreibung Wie werden Strategien erfolgreich umgesetzt? Diese Frage beschftigt jedes Unternehmen, in Literatur und Trainingspraxis wird sie jedoch hufig vernachlssigt. Der anwendungsorientierte Leitfaden schafft Abhilfe: In kompakter Form zeigt er die sechs Hebel auf, mit denen es Fhrungskrften gelingt, theoretisch erarbeitete Strategien in der Praxis zu realisieren. Zu den seit Jahren erprobten Werkzeugen der Strategieumsetzung gehren die Strategie-Steckbriefe, der strategiegerechte Ressourceneinsatz und das strategische Reporting, aber auch die strategiegerechte Managemententwicklung, die strategiegerechte Organisationsgestaltung und das interne Marketing fr die Strategie.   Biographische Informationen Hans-Christian Riekhof ist seit 1996 Professor fr Allgemeine Betriebswirtschaftslehre, insbesondere Internationales Marketing, an der PFH Private University of Applied Sciences Gttingen; Arbeits- und Forschungsschwerpunkte sind: Brand Management, Direct Marketing, Strategische Unternehmensfhrung, Internationales Management und Managemententwicklung. Nach seinem Studium der Betriebswirtschaftslehre in Mnster und Gttingen mit anschlieender Promotion arbeitete er fr die Otto Group Hamburg als Leiter Personalentwicklung, Leiter Strategieentwicklung und Direktor Marketing. In der Beiersdorf AG Hamburg leitete er die Strategieplanung einer Sparte und war anschlieend fr einen operativen Geschftsbereich verantwortlich. Er ist Mitbegrnder und Geschftsfhrender Partner der UNICconsult Strategieentwicklung GmbH.   Rezension Kompakt, die konkrete Unternehmenspraxis immer im Blick, beantwortet der Autor alle Fragen zum Thema Strategie. Fr alle, die die Notwendigkeit einer sorgfltig geplanten Geschftsstrategie erkennen und die entscheidenden Werkzeuge fr deren Umsetzung suchen. getAbstract Wie werden Strategien erfolgreich umgesetzt? Diese Frage beschftigt jedes Unternehmen. Die seit Jahren erprobten Instrumente betreffen "harte" Faktoren wie Budgetierung oder Reporting, aber auch "weiche" wie Kommunikation und Kompetenzentwicklung. Buchhndler heute Dem Autor ist ein Handbuch fr den Managementpraktiker gelungen, das anschaulich macht, wie die einzelnen Schritte der Strategieentwicklung aussehen, wie sie ineinander greifen und wie sie mit sechs Hebeln wie etwa Strategiesteckbriefe, strategisches Reporting oder internes Marketing in die Praxis umzusetzen sind. Rasche Nachrichten

Price: $44.48 USD

Oil and gas contribute about 40% of Norway’s exports, and up to 16% of GDP, depending on world oil prices. The government used production controls as a means of influencing prices in 1986, in 1998 and again in 2002. Important changes are occurring in the oil and gas sector. Statoil has been partially privatised, the State Direct Financial Interest in oil and gas developments has been restructured, and the Gas Negotiations Committee is to be abolished. Private marketing of gas should be a guiding principle in future marketing policy, and depletion policy generally should balance the goals of optimising recovery with ensuring competition. Growth in energy consumption has been limited by government policies, but consumption is rising with strong economic growth. A new agency has been established to promote energy efficiency and new renewables. Norway has the highest per capita electricity consumption in the world. New large-scale hydro is unlikely, and the future of gas-fired power is uncertain. New generating and transmission capacity may be necessary to avoid price instability or even failure of supply in a dry year. There are limited opportunities for reducing greenhouse gases in the energy sector in Norway because of the extensive use of hydro in electricity generation. The Kyoto flexible mechanisms are therefore particularly important. Decisions on developing new generating capacity will also be influenced by environmental policies.

Price: $75.00 USD

A unique and thorough investigation of the shift towards Europe-wide energy regulation, markets and business strategies, and the extent to which energy systems have become more liberalised over this period. Reshaping of European Gas and Electricity Industries analyses the key issues facing the European energy industry, from a regulatory, market, and business perspective. Current challenges within the field are also reviewed, including competitive and environmental issues. * Liberalization: Delivers timely insights into the changes facing the European energy industry in the face of deregulation. * Competition: A direct look at business and marketing strategies in response to the influx of competition from across the globe. * Environment: Provides powerful [insights] into the way environmentally-based legislation has now become a key driver of the energy industry in Europe

Price: $205.00 USD