General Marketing & Sales : 52 Weeks of Sales Success: America's #1 Salesman Shows You How to Send Sales Soaring, 2nd Edition

Price: $12.99 USD

Get Market Smart Quickly and Painlessly!. Naked Marketing strips away the mystique and reveals what you really need to do to increase your company's sales and profits. - Winning strategies for all types and sizes of businesses. - Real-life examples. - How to increase sales and profits. - What you should and shouldn't do. - A familiar face on television and radio talk shows, Mr. Grede speaks on the subject of marketing and strategic thinking at civic organizations, and corporate venues. - E-Books: The Sales Managers Guidebook. The Retailers Guidebook. Developing a Strategic Marketing Plan--A Self- Guided Workbook. How to Be Your Own Advertising Agency (For the Small Business Owner). View chapter listings and sample excerpts online at: www.thegredecompany.com. - Print Books: Naked Marketing--The Bare Essentials, New Revised Edition. (Marquette University Press). 5 Kick-Ass Strategies to Reach the Next Level (SourceBooks, 2006)

Price: $14.95 USD

General Marketing & Sales : Heavy Hitter Sales Wisdom: Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for Success

Price: $16.99 USD

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time when the ability to understand and connect with customers is more rewarding, complex and valuable than ever. It explains: The three forces shaping the past, present and future of marketing: globalization, technology and ethics How people behave and connect – and how businesses can benefit from these insights The need to manage for the long-term as well as the short-term Marketing's impact on business strategy and leadership The last 100 years have seen a rapid rise in the impact of marketing. It is an activity which has grown in scope and significance, with more people than ever before now engaged in the exciting, fast-changing world of marketing. The development of the Chartered Institute of Marketing closely reflects the growth and progress of business in general and marketing in particular. Just as marketing has developed as an activity that is highly valued, varied and vital in its contribution to business success, so the Institute’s work has expanded as an indispensable source of insight, guidance and practical support. The Marketing Century provides expert analysis of some of the most significant developments in marketing of the last 100 years – and the next 100. Each chapter looks at the past, present and future of a different area of marketing, with chapters covering: Strategic Marketing (Martha Rogers and Don Peppers) Customer Relationship Management (Merlin Stone) Segmentation (Malcolm McDonald) Innovation (John Saunders and Veronica Wong) Public Relations (Paul Mylrea) Branding (Graham Hales) Advertising (Jonathan Gabay) Digital Marketing (Philip Sheldrake) Sales and Business Development (Beth Rogers) Sustainability (John Grant) Internal Marketing (Keith Glanfield) Social Marketing (Paul White and Veronica Sharp) Each chapter explains: How the subject has developed What is currently ‘best practice’ How this aspect of marketing connects with other topics The influences and trends shaping the future

Price: $16.99 USD

General Marketing & Sales : 52 Weeks of Sales Success: America's #1 Salesman Shows You How to Send Sales Soaring, 2nd Edition

Price: $18.95 USD

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R Recognize the four types of buyers Observe from the buyer's perspective, and adapt your message Acknowledge the buyer's special wants and needs Resolve the buyer's issues Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

Price: $22.95 USD

General Marketing & Sales : Heavy Hitter Sales Wisdom: Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for Success

Price: $24.95 USD

An ideal reference book for people in any business looking for cost effective ways to market their business. Contains more than 60 case studies full of cost effective marketing tips. Also explains marketing theory, marketing plans, market segments, demo-graphics, and the four P's. What can you do to provide your business - large or small - with a competitive edge and create a point of difference? ISBN 0 958 6518 5 X by Rodney Overton International award winning writer of more than 30 other business publications Perfect bound, B5 format publication of 100 pages Contents include: What is marketing anyway? The role of marketing What is marketing? The marketing concept Selling and marketing - the concepts The total marketing concept What business are you (really) in? Some marketing basics Marketing questions Researching and understanding your Market Market research The Adoption process Marketing questions - a checklist Consumer and Industrial markets Buyer behaviour Service levels A Marketing Audit What business are you really in? Analysing your position Analysing your competition Marketing analysis - an overview The Marketing Mix The four P's The Marketing mix Market segmentation Differentiation Family life cycle Branding Packaging Labelling Channels of distribution Image Influencing the customer Product innovation Planning a Marketing Campaign Objectives, Goals, Targets Who is responsible? Marketing a New Product A Sales & Marketing Strategy A new product launch A Marketing Plan outline

Price: $24.95 USD

If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.

Price: $26.95 USD

About the Book: This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative marketing integrating with marketing related case discussions in each chapter. Students of graduate and undergraduate levels, pursuing marketing courses would find this book as thought provoking, contemporary and innovative tool of learning. Working managers may find this book interesting as many best practices and corporate strategies have been analyzed throughout the discussions. By applying such ideas as consistency, integration, and leverage, managers may learn, as how bunch of marketing strategies fit into the needs of the marketplace, the skills of the company, and the vagaries of the competition. Finally, this book attempts in aligning the theory and practice of marketing dynamics in a firm. Contents: Understanding Competitors and Competition Product Strategy Brand Strategy Pricing Strategy Distribution Strategy Promotion Strategies Marketing Research Sales Management Strategic Marketing Innovative Marketing Strategies.

Price: $50.00 USD