| Marketing for Dummies
Whether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales, Marketing For Dummies will help you put together a winning marketing strategy and turn your plans in to profit. Discover how to:; Understand the basics of effective marketing; Research customers, competitors and industry; Create a compelling marketing strategy; Increase consumer awareness; Satisfy clients' needs; Boost sales
Price: $26.50 USD
|
 |
| Sensory Marketing
What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers' senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product's or service's appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
Price: $39.95 USD
|
|
| Marketing Dynamics
About the Book: This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative marketing integrating with marketing related case discussions in each chapter. Students of graduate and undergraduate levels, pursuing marketing courses would find this book as thought provoking, contemporary and innovative tool of learning. Working managers may find this book interesting as many best practices and corporate strategies have been analyzed throughout the discussions. By applying such ideas as consistency, integration, and leverage, managers may learn, as how bunch of marketing strategies fit into the needs of the marketplace, the skills of the company, and the vagaries of the competition. Finally, this book attempts in aligning the theory and practice of marketing dynamics in a firm. Contents: Understanding Competitors and Competition Product Strategy Brand Strategy Pricing Strategy Distribution Strategy Promotion Strategies Marketing Research Sales Management Strategic Marketing Innovative Marketing Strategies.
Price: $50.00 USD
|
|
| Qualitative Research Methods in Public Relations and Marketing Communications
The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research approaches to achieve different research goals.
Price: $56.95 USD
|
|
| Marketing Research Essentials - With CD
Excellent Condition Used
Price: $86.70 USD
|
|
| MARKETING RESEARCH-W/CD
Excellent Condition Used
Price: $88.70 USD
|
|
| MARKETING RESEARCH-W/CD
Brand New
Price: $88.70 USD
|
|
| MARKETING RESEARCH >CUSTOM<
Excellent Condition Used
Price: $129.55 USD
|
|
| Research From Demontfort University Marketing Department
In this special issue featuring De Montfort University's Department of Marketing, we endeavour to indicate the range and diversity of research that we are currently undertaking. As a large community of some 20 full-time academics plus associates and researchers, our teaching, research, training and consultancy interests are, naturally, varied.
Price: $199.00 USD
|
|
| BASIC MARKETING RESEARCH
Brand New
Price: $215.30 USD
|
|
Email:
