Excellent Condition Used

Price: $13.50 USD

General Marketing & Sales : The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products

Price: $16.99 USD

Here it is: no warm ‘n fuzzies—just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times! • Understand the explosive growth of the affluent customer population—where there is LESS competition and much MORE profit • Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples • E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible • MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use • THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels

Price: $17.95 USD

General Marketing & Sales : The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products

Price: $24.95 USD

This book is a must for anybody involved in, or about to become involved in, launching new products and services to the market place. It is easily understood, and provides a wide and extensive range of information dealing with critical issues involved in launching new products. Contents include: Planning Strategic management Registrations or expressions of interest Rating your product Financing your new product How much money will I need...? A budget, Basic record keeping Attracting venture capital Product development Are these issues pertinent ... A launch - issues to address How will we market our new product? Marketing What is marketing?, Market research What is a market?, Marketing questions What business are you in? The marketing audit Selling the product A Sales and Marketing strategy Targeting customers Creating demand - Creating sales Prospecting and finding customers New customers, Generating interest Why won't my product sell? Consumer / Buyer behaviour Buying signals, The distribution chain Price points, Establishing credibility Communications, Selling your idea Case studies, Checklists Is your business well run? The conception period for some major innovations Buildings Engineering products Some pitfalls

Price: $24.95 USD

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies . These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Price: $34.99 USD

This work brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.

Price: $35.00 USD

This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

Price: $180.00 USD

It might seem almost a heresy to speak of brand-name industrial food products in Italy for many foreigners (and gourmets). Indeed, our country has no shortage of gastronomic products of the highest quality, either hand-crafted or produced industrially at the local level in keeping with the culinary tradition of the various regions.

Price: $199.00 USD

Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." The Fourth Edition of this proven text draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving you valuable insights and skills to help you succeed in today's business environment.

Price: $233.49 USD