Market. Succeed. Repeat. Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worry—you will. Internet strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Leavy’s outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales. “John Leavy’s masterful Outcome-Based Marketing is the most complete and accurate guide I’ve. ever read about succeeding on the Internet without making silly and common errors. I simply cannot imagine finding the pot of gold offered online without John’s superb information serving as your compass and guide.”. —Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series. “By the time you get down to chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself.”. —Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents. “Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition.”. —Brian Tracy, Author, The Psychology Of Selling. “It’s not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy’s tools help you take your efforts. from the expense line on your P&L to the investment line on your balance sheet. It’s a must-read for anyone using the web to grow their business.”. —Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks. John D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leading internet presence management firm, where he specializes in developing strategies related to strategic marketing, pay-per-click advertising, social media, web design, and search engine optimization. Learn more about John D. Leavy at www.johnleavy.com.

Price: $19.95 USD

David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes::; A new introduction discussing recent changes to the world of marketing and PR; A brand new chapter on mobile marketing; An additional chapter on real-time marketing and PR; Updated information on how to measure the success of your campaigns; A range of new tools; Fresh case studies

Price: $19.95 USD

"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind." –Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution “It’s no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly–The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that.” –Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School “Most U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success.” –Anne Holland, Founder, MarketingSherpa Inc Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results For every marketer, strategist, executive, and entrepreneur Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools–and using them to maximize revenue and profitability. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You’ll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. Includes information, case studies, and working examples for next generation marketing strategies such as: •  Social networks with virtual environments, including Second Life •  Online communities including Facebook •  Viral Marketing and eNurturing •  Serious Gaming •  Widgets •  Wikis •  Blogging, including Twitter •  RSS •  Podcasting •  Videocasting Whether you’re a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies–now, and for years to come. Sandy Carter’s breakthrough ANGELS approach, a step-by-step

Price: $23.99 USD

Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting. Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to::; Understand online marketing essentials; Prepare an online business plan; Design the look and feel of your site; Create a concept, develop content, and make it accessible; Know the key components of an online store; Use buzzing, e-mailing, and other advertising tactics; Make your site search engine friendly; Handle Web transactions with ease; Stay out of legal trouble; Wow customers with new technology. This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies , you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!

Price: $24.99 USD

Kick your local online advertising into high gear with this friendly, timely guide!. Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.:; Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift; Explores how to research your audience, set goals, and build a plan; Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing; Examines blogs, chat rooms, video, and other ways to win customers. Don't miss the free offer from Yodle that comes with this practical guide!

Price: $24.99 USD

Mit der fortschreitenden Penetration von Personal Computern und Internetanschlssen hat sich parallel das Online Marketing etabliert. Es gehrt schon heute, nach erst etwa zehnjhrigem Bestehen, zu einem der profitabelsten Werbemrkte mit kontinuierlichem Wachstum. Auch die Nutzung des Internets auf mobilen Endgerten erfreut sich immer grerer Beliebtheit, analog steigt auch die Zahl von Mobile-Marketing-Manahmen. Zwar ist fr den Einsatz von Mobile Marketing die Nutzung des mobilen Internets nicht zwingend notwendig, doch gerade diese Option ermglicht eine Vielfalt von Mobile-Marketing-Konzepten. Daher wird mit der weiteren Verbreitung von multimedia- und internetfhigen mobilen Endgerten, mit der wachsenden Zahl mobiler Informations- und Kommunikationsdienstleistungen und mit sinkenden Datentransferpreisen ein starkes Wachstum im Mobile-Marketing-Markt fr die nchsten Jahre erwartet. Erfolgreiche Online-Marketing-Konzepte, beispielsweise groflchige Banner, lassen sich aber aufgrund der kleineren Displaygre der Endgerte nicht ohne Weiteres auf das mobile Medium bertragen. Generell mssen Mobile-Marketing-Kampagnen neu gestaltet werden, da es bestimmte Eigenschaften und Besonderheiten bei den mobilen Endgerten und ihren Nutzern gibt, die bercksichtigt werden mssen. Dies sind zum einen technische und funktionale Besonderheiten, zum anderen nutzungs- und verhaltensspezifische Eigenschaften. Es stellt sich daher die Frage, inwieweit diese neuen Marketing-Manahmen auf mobilen Endgerten von den Konsumenten akzeptiert werden. Ziel dieses Buches ist es, zum einen das Mobile Marketing in Bezug auf seine Potentiale, Einschrnkungen und Konzepte zu analysieren und zum anderen zu untersuchen, inwieweit aus akzeptanz- und reaktanztheoretischen Erkenntnissen Potentiale und Risiken hergeleitet werden knnen. Die in diesem Zusammenhang formulierten Hypothesen werden sodann in einem weiteren Schritt anhand einer empirischen Online-Befragung evaluiert. Die Ergebnisse aus Theorie und Empirie werden abschlieend in Handlungsanweisungen frs Mobile-Marketing-Management konkretisiert.

Price: $38.13 USD

A nonprofit's real-world survival guide and nitty-gritty how-to handbook. This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.:; Includes cost-effective strategies and proven tactics for nonprofits; An ideal resource for thriving during challenging times; Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit. Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Price: $39.95 USD

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level. *Practitioner interviews accompanying every chapter, teaming practical advice with high-level sports marketing theory * A clear structure where each chapter includes chapter outlines, chapter objectives, a glossary and ethical and global case studies for illustrative and informative real-world understanding * PowerPoint slides and an electronic test bank available online to accelerate learning * An analysis of advanced topics untouched by existing publications such as data analysis, sport marketing information systems, sport marketing logistics and more

Price: $59.95 USD

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot.com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.

Price: $115.49 USD

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.

Price: $155.49 USD