A controversial and provocative look at the way pharmaceutical companies are creating and marketing illness.

Price: $24.50 USD

The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace “A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.” —Robert Hanson, President, Global Levi’s® Brand, Levis Strauss & Co. “Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone.” —Bob Jeffrey, CEO, JWT “When it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary.” —Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton “ The Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications.” —MaryLee Sachs, Chairman U.S., Hill & Knowlton “Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brands—and drive profitable sales.” —Stephen G. Butler, retired Chairman / CEO, KPMG International / KPMG LLP “Tim Pearson’s name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the new ‘do or die’ rules of business.” —Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas “Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great.” —R. David Hoover, Chairman, President and CEO, Ball Corporation About the Book: Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not. Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing—and bring your company’s marketing into the twenty-first century. Too many marketers still operate as if strategy necessarily depends up

Price: $25.00 USD

The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind —a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning , you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd. CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers. MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares. Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You’ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You’ll learn the dangers of attacking your competitors head-on—and the value of emphasizing value. You’ll see how consumers can have too many choices to pick from—and what you can do to make them pick your brand. Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today’s market. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of repositioning. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.

Price: $26.95 USD

The breakthrough marketing strategy from the world's most innovative advertising agency. One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields; Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST; Provides nine of Dentsu's newest original tools and analysis methods. Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

Price: $28.00 USD

This book is about the localisation of commercial websites of four international financial institutions in different cultural environments where their branches are located. The purpose of the research was the fact that visitors to websites of international organisations still have to overcome several obstacles when doing their purchases on the web. Consequently, they have many reasons to leave the website, among which a crucial reason is already based on first impressions when entering the site. Localised websites for example, lack translation, clear indication of local pricing and shipping information, and provide inadequate language support on post-sales assistance. These are reasons for potential customers to leave such sites to the benefit of competitors with better localised websites. This should startle international organisations as they know their buying public in the various countries they operate, but still under-invest in their websites for international markets. The research, which is conducted on the basis of the cultural dimensions and frameworks of several Interculturalists, such as Geert Hofstede and Edward T. Hall, leads to a deeper insight on the actual level of website localisation in the banking sector. The analysis provides three outcomes. Firstly, regarding the level of localisation, the cultural orientations expected were met to a relevant extent by the analysed websites. Secondly, the design of the analysed native websites matched even better with those that were localised from foreign banks to the particular country, than the websites matched with the cultural orientations expected. This may let us assume that companies of the banking sector already refer to a certain standard of website localisation, matching the cultural orientations to a relevant extent. Thirdly, the book offers an approach to best practice, and provides a list of cultural website design requirements for further website localisation projects.

Price: $36.75 USD

This practical handbook gives a comprehensive legal overview of regulatory issues for non-German investment companies which intend to sell the units of their investment funds in Germany. It provides useful legal information for entering the German market. The authors explain the conditions in which non-German investment products come within the scope of the German Investment Act (regulated investment funds). This book assists the readers in distinguishing between the strict boundaries of private placements and the wider rules of public distribution. Readers are provided with a legal overview in relation to the private placement of regulated investment funds, including hedge funds. This book also deals with the notification of UCITS ('Undertakings for Collective Investment in Transferable Securities' which comply with the UCITS Directive 85/611/EEC) with the Bundesanstalt fr Finanzdienstleistungsaufsicht (BaFin) for public distribution in Germany, and sets out an investment company's regulatory reporting and information duties to German unitholders and the BaFin subsequent to a notification for public distribution. The authors explain distribution and marketing rules which apply to foreign regulated investment funds in Germany. They outline the licence requirements for foreign distributors. Consumer-related issues, such as rights of revocation, consumer information and prospectus liability are also covered. This handbook sets out the requirements for listing Exchange Traded Funds on a German stock exchange and deals with continuing listing obligations and the inclusion of foreign investment funds in stock exchange trading without the issuer's consent.

Price: $47.88 USD

This theme has been selected because, despite progress and methodological advancements, liberalising markets and technology impacts prompt for even more methodological and conceptual rigour when conducting research across borders. It has been argued that market dynamics and global competitive pressures create new challenges for researchers and companies and call for a diversification of research methods. International marketing research is challenged because the process of globalization represents a powerful external trigger specifically for cross-national research, and also because of the methodological problems that arise from the complexity of international studies. It is therefore the aim of this e-book to address some of these difficulties; particularly in regards to quantitative research.

Price: $199.00 USD

This is a special issue of QMRIJ which reflects important aspects of research and business. This special issue has been guest edited from IBM by Professor Merlin Stone and Julie Abbott. Far reaching advances in communications and information technology mean that interaction between companies and their customers whether face-to-face, over the counter, on the telephone or via the Internet, are becoming more frequent, intense and data-rich.

Price: $199.00 USD

We inhabit a world where communications and information technology are now an accepted part of our lives. The technology is improving faster and faster with product life cycles becoming much shorter. How is that affecting life for the consumer especially younger people? Many small and medium companies want to achieve more using current technologies especially those that allow the collection and manipulation of the enormous amounts of data available today.

Price: $199.00 USD

This e-book seeks to broaden the horizon on the interface between business-to-business marketing and international business. Specifically, its objective is to examine important international business and marketing issues of B2B companies in the global context.

Price: $199.00 USD