Since The Eat-Clean Diet® emerged on the scene in 2007, millions of people have adopted the Eat-Clean lifestyle and improved their lives. Designed with your busy lifestyle in mind, Just the Rules is your handy, go-to pocket guide for Eating Clean. With the flip of a page, you’ll have easy-to-access information, including: tips and tricks to Eat Clean on the go, expert advice on weight-gain culprits and easy ways to choose REAL foods, all packed into easy-to-digest info bites – one per page to keep it simple!. Author Residence. Since reclaiming her life, losing weight, getting in shape and becoming a fitness model in her 40s, New York Times bestselling author Tosca Reno has become the face and voice of inspiration for millions. In addition to her Eat-Clean Diet® series and other books, she writes monthly columns for Oxygen and Clean Eating magazines and articles for other fitness publications. She appears as an interview subject and expert on countless TV and radio programs, and has her own TV series. Tosca lives just north of Toronto. Marketing:. • Co-op available. • Full-scale marketing, including editorial and advertising, in the following glossy international magazines: MuscleMag International, Maximum Fitness, Reps!, Oxygen, and Clean Eating. • Professional publicity based in LA and NYC. • Appearances on local and national TV and radio. • Promotion in major newspapers, magazines, blogs, forums and websites. Sales Handles:. • With today’s trend of two-income families, everyone is busier. Eating Clean saves time and money. Endorsements:. • Angelina Jolie, Halle Berry and Nicole Kidman follow this diet, according to Us Weekly and other magazines, internet sites and TV shows. Audience:. • Busy adults who want to lose weight and improve their health.

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Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to::; Make sure that small-business ownership is for you; Find your niche and time your start-up; Turn your ideas into plans; Determine your start-up costs; Obtain financing with the best possible terms; Decide whether or not to incorporate; Make sense of financial statements; Navigate legal and tax issues; Buy an existing business; Set up a home-based business; Publicize your business and market your wares; Keep your customers coming back for more; Track cash flow, costs and profits; Keep your business in business and growing. You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

Price: $21.99 USD

Praise for The Seven Lost Secretsof Success. "Buy this book, apply these secrets, and your prosperity will be assured.". -Dan McComas, President, Dan McComas Associates,. Marketing & Management Consultants. "This breakthrough book, based on the ideas of a forgotten genius, will help smart marketers increase their effectiveness a minimum of fivefold.". -Bruce David, publisher of Starting Smart. "The principles are sound and sensible and guaranteed to help any businessperson make more money. Since 99.9 percent of businesses don't use them, anyone putting the seven lost secrets to work will gain an unbelievable edge over the competition.". -Bob Bly, author of eighteen business books, including Selling. Your Services. "One of the most revealing works ever-I literally couldn't put it down. There are life and business success lessons in each chapter.". -Jim Chandler, President, VistaTron. "Barton was the messiah of business who helped America pull out of the Great Depression. Now he can help all of us survive the current recession.". -Scott Hammaker, CEO, Nashville Party Connection. "An excellent guide to better advertising, better promotions, and better marketing. My copywriting abilities and creative strategies have been strengthened and broadened. I'm awed and inspired.". -Tina Nokes, owner, A-Plus Resume Service. "A passionate book on the timeless, inspiring, perceptive, forceful, and sincere ideas of Bruce Barton-a man nobody really knew, a genius lost in history.". -Jim King, CPA, Houston. "These proven principles are the foundation upon which to build a prosperous enterprise.". -Mark Weisser, CEO, Gulf Coast Security Systems

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"Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller  Green to Gold" Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world.  With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative. Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity. Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold , which has become a business classic and a staple of management training across the world. Shows in detail how each business function or department can achieve an eco-advantage over the competition Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services The Green to Gold Business Playbook gives you the tools to make green work - and work profitably-for your business.

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hether you run a giant corporation or work. in a small business, it’s more than likely that. you regularly deal with people of different. cultures—from customers and suppliers to. salespeople and colleagues. It simply can’t be overstated: You will have. trouble succeeding in business today if you. don’t appreciate and know how to actively. manage global cultural diversity. Managing. Across Cultures examines why people around. the world behave as they do and provides. actionable tactics for succeeding in today’s. global business environment. Experts in the field of cross-cultural training,. Michael Schell and Charlene Solomon. describe seven readily recognizable behaviors. and explain what they mean, how to. interpret them, and most importantly, how. to respond to them. Managing Across Cultures is filled with case. studies illustrating the importance of understanding. and dealing with cultural differences. in all aspects of business. You’ll learn how:.; Intel’s powerful global corporate. culture is a critical element of its. historic success.; Colgate-Palmolive integrates. cultural understanding into its. global marketing programs.; GE adapts its effective. management style to local. business cultures. You’ll also find out how underestimating. cultural influence caused serious problems. for organizations like DaimlerChrysler and. Wal-Mart. Managing Across Cultures takes you far beyond. other books that simply catalog the. customs, gestures, and language vagaries of. other cultures. This in-depth, strategic guide. will help in every facet of business—from. hiring and motivating employees to developing. winning sales pitches and marketing. campaigns.

Price: $34.95 USD

If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!. Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.:; Book I explores how search engines work and which ones offer the best exposure; Learn to develop a keyword strategy and be competitive with Books II and III; Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience; Tips in Book VI show how to line up relevant links for a better search showing; Book VII shows how to get more from your server and content management system; Discover how to measure your site’s success in Book VIII; Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America; Use SEO and Book X tips to build your brand. With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

Price: $39.99 USD

You have a useful library of books covering the tools, techniques and aesthetics of animation, but you've been asked to put your production and creative skills to the test to produce a theatrical feature film or to deliver 52 episodes of a television series with only 18 months in the schedule. Producing Animation is your answer. Written by Catherine Winder and Zahra Dowlatabadi and edited by Tracey Miller-Zarneke, Producing Animation is a comprehensive guide to the production industry. Already a relied upon resource by professionals and students alike, this book covers the process from script to screen while defining the role of the producer at each phase. The second edition features new content such as sidebars on key topics from industry experts, discussions on CG, 2D and stereoscopic production processes, and an overview on marketing and distributing your project. The companion website provides access to sample tables, templates and workflow outlines for CG and 2D animation production. Producing Animation offers: A complete guide to identifying, pitching, developing, and producing an animated show with detailed resources for production planning, budgeting, scheduling, tracking, delivering, marketing, and distribution. Tools to establish the best production practices for your project with insight into the inner workings of animation production at successful studios, both large and small. A unique collection of the knowledge, experience, and advice of industry professionals on a wide variety of topics, from selling your project to setting up a co-production to stereoscopic filmmaking. Versatile and practical sample charts, tables and templates for CG and 2D animation production to help launch your project with solid processes and procedures, also available at   

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This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and practice. "Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort.". ?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University. "This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising.". ?Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent. "Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners.". ?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto. "Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs.". ?SueAnn Strom, vice president, Academic Partnerships, American Humanics?, Inc. "Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that.". ?Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising

Price: $60.00 USD

While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising: Building successful brands Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing relationships Evaluating advertising Loyalty Shareholder value Total communication strategy Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA. Up-to-date and thoroughly revised Retains one of the most prominent author teams in this sector Broadened to take account of the marketing as well as advertising sectors

Price: $60.95 USD

In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every day designed to increase the value of a company by making managerial decisions that will grow the value of the customer base. The goal is to build long-term relationships with customers and generate increased customer loyalty and higher margins. In Managing Customer Relationships, Don Peppers and Martha Rogers, credited with founding the customer-relationship revolution in 1993 when they invented the term "one-to-one marketing," provide the definitive overview of what it takes to keep customers coming back for years to come. Presenting a comprehensive framework for customer relationship management, Managing Customer Relationships provides CEOs, CFOs, CIOs, CMOs, privacy officers , human resources managers, marketing executives, sales teams, distribution managers, professors, and students with a logical overview of the background, the methodology, and the particulars of managing customer relationships for competitive advantage. Here, renowned customer relationship management pioneers Peppers and Rogers incorporate many of the principles of individualized customer relationships that they are best known for, including a complete overview of the background and history of the subject, relationship theory, IDIC (Identify-Differentiate-Interact-Customize) methodology, metrics, data management, customer management, company organization, channel issues, and the store of the future. One of the first books designed to develop an understanding of the pedagogy of managing customer relationships, with an emphasis on customer strategies and building customer value, Managing Customer Relationships features: Pioneering theories and principles of individualized customer relationships An overview of relationship theory Contributions from such revolutionary leaders as Philip Kotler, Esther Dyson, Geoffrey Moore, and Seth Godin Guidelines for identifying customers and differentiating them by value and need Tips for using the tools of interactivity and customization to build learning relationships Coverage of the importance of privacy and customer feedback Advice for measuring the success of customer-based initiatives The future and evolution of retailing An appendix that examines the qualities needed in a firm’s customer relationship leaders, and that provides fundamental tools for embarking on a career in managing customer relationships or helping a company use customer value as the basis for executive decisions The techniques in Managing Customer Relationships can help any company sharpen its competitive advantage.

Price: $79.99 USD