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Results 171 - 180 of about 1512 for market research


The Competitive Dynamics of Entrepreneurial Market Entry

Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This volume brings together the most prominent thought leaders and the best research on the asymmetric entrant-incumbent dynamics. The ideas presented offer a more nuanced perspective on how, when, where and with what consequences small, single-product firms enter markets that are dominated by large, multiproduct and multimarket incumbents. Large enterprises often enjoy a number of advantages that young, small ventures (as well as matured, but still small firms) lack. These differences manifest not only in how large and small firms operate and in their resource-capability mix, but also in how they compete and interact with each other. Research on general market entry and competitive dynamics is extensive yet it focuses on entrants and incumbents that are of similar profile - similar size, comparable asset mixes, related product strategies, and equivalent organizational capabilities. The unique contribution of this volume is its concentration on asymmetric entrant-incumbent dynamics. Scholars and students in entrepreneurship, strategy, international business and related fields will find this excellent collection of key published and original material illuminating.



Price: $40.00 USD

The Competitive Dynamics of Entrepreneurial Market Entry
Writing Securities Research

The book highlights the major risks that securities analysts (and other securities professionals) face. The various laws, rules and regulations that securities analysts are subject to are broadly split into three categories: research-specific rules and regulations; market-wide laws; and society-wide laws and customs. The risks that arise out of these various levels of rules and regulations, insofar as research analysts and other securities professionals are concerned, include conflicts of interest, fair distribution/front-running of research, insider trading, spreading of rumours, not highlighting investment risks (including corporate governance issues), as well as defamation and copyright issues. We see that if an analyst puts a company in play, a regulator would instantly assume that the analyst is trading on inside information (especially if the information turns out to be true) or is spreading a rumour (especially if it turns out to be false). However, we also see that there is a third option – that the analyst might just have come to his or her conclusion through some good research based on verifiable facts and reasonable assumptions. Definitions of research from around the world are examined. After all, research is generally defined by its content, not by the author's job description. As such, non-Research securities professionals such as brokers and marketers of research as well as investors, journalists and even bloggers and twitterers need to understand what constitutes “research” so that they don't fall into the regulators' purview. As regards the risks to investment views that analysts need to highlight to their investors, the book not only examines economic and financial risks but also examines corporate governance issues such as executive compensation, equal treatment of shareholders, related-party transactions and risk management. To demonstrate the risks that analysts, securities professionals and investors face, the book draws on many cases and examples from around the world, including many from the global financial crisis of 2007-2009. From these cases we see how penalties for those involved in the securities markets have become more serious over the years. They range from fines to imprisonment, and even to execution in some markets. To give a light-hearted angle, many of these cases are accompanied by “Alex” cartoons.



Price: $50.00 USD

Writing Securities Research
The Modern Child and the Flexible Labour Market

This book sheds light on new research related to welfare state, child care policies, and small children's everyday lives in institutions in Europe. In uniting recent social childhood research, welfare perspectives and historical and comparative approaches, the book explores institutionalization as a feature of the modern child's life.



Price: $85.00 USD

The Modern Child and the Flexible Labour Market
Research in Social Stratification and Mobility

Research in Social Stratification and Mobility continues its tradition of publishing the best and most innovative research on the changing landscape of social inequality the world over. This issue focuses on different dimensions of social closure and their relationship to social inequality processes, including the changing role that education plays in sorting people into favorable and unfavorable labor market positions across a global diversity of cultural settings. This issue also examines the fluid boundaries of race and ethnicity in contentious political settings, relationships between attitudes and collective action, and the role that technology and political context plays in promoting economic development and well-being. These topics and the research methodologies they represent display the vitality of social science research dealing with social stratification and the wide array of methods, contexts, and policies that directly affect the life chances of most of the world's peoples. This issue also marks a continuation of the ties developed between RSSM and the Social Stratification and Mobility section of the International Sociological Association (RC-28). This collaboration promises to promote and disseminate social inequality research throughout the world through an established network of distinguished international contributors and commentators.



Price: $94.95 USD

Research in Social Stratification and Mobility
Business-Driven Research & Development

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.



Price: $107.00 USD

Business-Driven Research & Development
Measurement and Research Methods in International Marketing

Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to follow required quality standards in concrete research situations. Against this background, this volume addresses issues pertaining measurement and research methodology in an international marketing context. Written by a group of internationally renowned scholars, the papers address a broad range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. Others focus on the development and application of novel research methods, for example in the context of marketing efficiency measurement or international market segmentation. Collectively, the papers in this volume substantially further marketing knowledge and provide fruitful avenues for future research. As such, this volume is an invaluable asset to researchers, students and practitioners in this particular field.



Price: $114.95 USD

Measurement and Research Methods in International Marketing
Statistical Design for Research

The Wiley Classics Library consists of selected books that have become recognized classics in their respective fields. With these new unabridged and inexpensive editions, Wiley hopes to extend the life of these important works by making them available to future generations of mathematicians and scientists. This title addresses those basic aspects of research design which are common to many related fields in the social sciences, health sciences, education, and market research. The work presents a unified approach to a common core of problems of statistical design that exists in all these fields, along with basic similarities in practical solutions. Describing many examples and analogies that are 'portable' from application field to application field, Statistical Design for Research deals with designs that are the primary basis of research studies, but are neglected in most statistical textbooks that tend to concentrate on statistical analysis. This text takes a broader, more general and philosophical view of the statistics for the more fundamental aspects of design than do the standard treatments of experimental design. Extensively illustrated and carefully organized into seven chapters and 44 sections, this book can be readily consulted by research workers or graduate students!



Price: $129.99 USD

Statistical Design for Research
Industrial And Labour Market Policy And Performanc

Important themes in the content and practice of industrial and labor market policy are addressed in this book. Topics addressed include: the problems facing the manufacturing sector; skills, education and training; human resource management strategies; minimum wages and the impact of privatization and deregulation. Each of these discussions will be backed up with the findings of original research carried out by the authors. Of great interest to students and academics involved with labor economics, industrial economics and industrial relations, this comprehensive new study will also prove useful reading for those involved with policy making.



Price: $160.00 USD

Industrial And Labour Market Policy And Performanc
Marketing Research: Methodological Foundations (with InfoTrac®)

Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.



Price: $187.49 USD

Marketing Research: Methodological Foundations (with InfoTrac®)
Plunkett's Engineering & Research Industry Almanac 2010

A complete guide to trends and leading companies in the Engineering and Research business fields, design, development and technology-based research. Includes market analysis, R&D data and several statistical tables. Nearly 400 in-depth profiles of Engineering and Research firms.



Price: $299.99 USD

Plunkett's Engineering & Research Industry Almanac 2010


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