This book is in New - Excellent condition

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Business Self-Help: Accidental Branding: How Ordinary People Build Extraordinary Brands

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Intellectual Property & Licensing: Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy

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Graphic Design: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

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Intellectual Property & Licensing: Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy

Price: $45.00 USD

B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.

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A must have guide for creating engaging and usable SharePoint 2010 branding With SharePoint 2010, Microsoft has provided a more robust environment for creating collaboration and content management sites that rival any of the popular websites on the internet. Creating a branded SharePoint site involves understanding both traditional web design techniques as well as topics that are typically reserved for developers. This book bridges that gap by not only providing expert guidance for creating beautiful public facing and internal intranet sites but it also addresses the needs of those readers that only want to understand the basics enough to apply some style to their sites. Things like creative design, the experience visitors have navigating your user interface, ease of use?these are all important branding considerations and not always intuitive. This unique book from a team of SharePoint branding experts lays it all out. The book is divided into four sections: Introduction to SharePoint Branding: In this part you will learn about what SharePoint branding is and how the topic has changed since SharePoint 2007. Branding Basics: This section is geared towards both getting started as well as being a guide for people that don?t want to dive super deep into the advanced topics of SharePoint branding. You will learn about how to plan for branding projects, including creating wireframes and creative mockups as well as gathering requirements and estimation. You will learn how to work with SharePoint Designer 2010, SharePoint 2010 themes, and SharePoint navigation as well as gain an understanding of the low and medium effort approaches to branding can be used to make SharePoint look more like your own visual style. Advanced Branding: This is where you will learn about the more intricate techniques for making large changes to the SharePoint UI, such as cascading style sheets (CSS), master pages, page layouts, web parts and XSLT. You will also get an introduction to deploying SharePoint branding to production servers using solution packages (WSP). Other Topics: Everything else that is related to SharePoint branding is discussed here, including working with the SharePoint 2010 ribbon and client side technologies such as the client object model, jQuery, and Silverlight. Whether you want to make SharePoint look completely different or just make minor design changes, this expert guide will provide tips, techniques, and insights to get the job done.

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Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book firmly believe that they should — but in an environment of accelerating change, even veterans of the retail trade are looking for guidance on how to embrace the challenges thrown up by the evolving retail marketing landscape: How do I combine traditional and new marketing vehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift local marketing funds to social media?  How can I leverage unique retail touch points, such as the POS, for value creation? Successful retail management might once have been about ‘just doing it’, but that is no longer the case. This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives. This book consolidates the know-how of more than 30 practitioners in the field, created and refined over many years together with leading international companies. It covers some of the latest and most sophisticated approaches to the subject, yet it is anything but a theoretical treatise. The authors' hands-on approach and the wealth of case examples make it an essential guide for all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc., Leader Consumer Industries & Retail Group, Europe)

Price: $55.00 USD

This book is in Used condition

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This didactic guide discusses the complexities faced by many pharmaceutical firms and explains how dynamic modeling effectively addresses these problems in a systematic way. The positive effects of this method are supported by articles from recent business publications, literature reviews, definitions sections, and collectable market-level data. Dynamic modeling is also compared and contrasted with other existing techniques to give the reader background information and context before initiating a plan.

Price: $249.95 USD