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This is the eBook version of the printed book. The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venue   Focused coverage of social location marketing that can't be found anywhere else Compares leading platforms, and helps marketers choose the right ones Helps marketers get started quickly and successfully Includes case studies of organizations who've achieved outstanding results By web marketing luminary Simon Salt, one of the field's leading experts   This is the first book to focus entirely on the most important new opportunity in social media marketing: the use of social location sharing tools such as Yelp, Foursquare, Gowalla, and Loopt. Written by noted expert Simon Salt, this timely, marketable guide introduces the topic simply and clearly, with a focus on actionable advice and real case studies. Writing for marketers, entrepreneurs, and customer service leaders in businesses of all kinds, Salt shows exactly how to use these tools to build communities of customer advocates, strengthen loyalty, and enhance retention. Salt thoroughly explains each leading platform: what it offers marketers; how to get involved, both as an individual and a business; and how to use its tools to reach other users. He offers insights on reaching teens, tweens, women, and men; and on applications for fashion, retail, hospitality, and restaurants. This book offers strategies for organizations with large budgets, small budgets, and even no budget. It also offers specific guidance on measuring social location activity and calculating ROI. Salt answers crucial questions like: What does my business have to give users in order to earn their loyalty? Can these tools really affect my bottom line? How do I handle complaints? Drawing on his extensive experience at the center of the social media revolution, he concludes with case studies of organizations who are achieving superior results right now.

Price: $19.99 USD

Learn to avoid the #1 problem that plagues most online businesses—an under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagon—but despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process. The authors reveal the 10 most common e-commerce mistakes and offer fail-safe strategies for avoiding them. Innovative automation strategies save you time and money and help you create new streams of passive income. Featuring current technology—including Web 2.0 innovations, web conferencing, podcasts, blogging and more—this comprehensive manual puts website owners on the road to profitability.

Price: $21.95 USD

Hauptbeschreibung "Like-Buttons", "Media-Sharing" und "Vlogs" sind mittlerweile hufiger genutzte Kanle im Internet als die E-Mail. Das soziale World Wide Web gilt trotz seiner jungen Entwicklung als eines der wichtigsten Medien unserer heutigen Zeit, nicht nur durch die Mglichkeit des Austausches von Daten, sondern vor allem von Wissen, Meinungen und Emotionen. Private Nutzer sprechen in Foren, Blogs und sozialen Netzwerken ber fachspezifische oder triviale Themen gleichermaen - eine vllig neue Art der Kommunikation. Bei den Komponenten des klassisches Marketing-Mix, Produkt-, Preis-, Distributions- und Kommunikationspolitik, kommt es immer mehr zu einer Verschiebung durch das soziale Web. Aufgrund persnlichkeits- und sozialpsychologischer Zusammenhnge und Phnomene, die das Internet aufweist, muss den vier Hauptbestandteilen des Marketing-Mix eine vernderte, wenn nicht gar vllig neue Rolle und Abhngigkeit voneinander zugeschrieben werden. Den zentralen Faktor bildet hierbei die Kommunikation. Sie ermglicht den Internetnutzern, eine permanente Verbindung zueinander aufzubauen und bietet neben dem allgemeinen Austausch von Informationen vor allem Raum fr Bewertungen von Produkten und Dienstleistungen der Markenwelt. An dieser Stelle knnen Unternehmen das soziale Internet fr sich nutzen, selbst aktiv werden und mit Nutzern auf einer vllig neuen, persnlichen Ebene kommunizieren. Jedoch mssen sie sich auch den Gefahren und Problemen stellen, die das Web gegenber den klassischen Medien und dem bekannten Marketing mit sich bringt. Um einen sicheren Umgang mit den neuen Mglichkeiten zu gewhrleisten, muss sich ein Unternehmen der Vorteile und Risiken des Social Web bewusst werden. Hierbei gelten das Verstehen der Kommunikationskanle und der professionelle Umgang mit diesen als die wichtigsten Voraussetzungen fr einen positiven Einfluss des Unternehmens auf die Nutzer. Das Internet ist aus den Gedchtnissen der Menschen nicht mehr wegzudenken. Das wird demnchst auch fr Unternehmen gelten - vielleicht besser heute als morgen.   Biographische Informationen Rike Ladwig, geb. 1987 in Neubrandenburg, studierte Wirtschaftspsychologie an der Hochschule Harz in Wernigerode. Das Studium schloss sie mit dem Bachelor im Jahr 2011 erfolgreich ab. Noch whrend ihres Studiums absolvierte die Autorin ein mehrmonatiges Praktikum bei einem bekannten sozialen Netzwerk in Berlin. Innerhalb dieses Praktikums sammelte sie viele Erfahrungen im Bereich Social Web und Social Media Marketing. Von den jungen und innovativen Bereichen des Internets fasziniert, entschied sie, ihre Erkenntnisse im vorliegenden Buch niederzuschreiben.

Price: $27.83 USD

This book is about the localisation of commercial websites of four international financial institutions in different cultural environments where their branches are located. The purpose of the research was the fact that visitors to websites of international organisations still have to overcome several obstacles when doing their purchases on the web. Consequently, they have many reasons to leave the website, among which a crucial reason is already based on first impressions when entering the site. Localised websites for example, lack translation, clear indication of local pricing and shipping information, and provide inadequate language support on post-sales assistance. These are reasons for potential customers to leave such sites to the benefit of competitors with better localised websites. This should startle international organisations as they know their buying public in the various countries they operate, but still under-invest in their websites for international markets. The research, which is conducted on the basis of the cultural dimensions and frameworks of several Interculturalists, such as Geert Hofstede and Edward T. Hall, leads to a deeper insight on the actual level of website localisation in the banking sector. The analysis provides three outcomes. Firstly, regarding the level of localisation, the cultural orientations expected were met to a relevant extent by the analysed websites. Secondly, the design of the analysed native websites matched even better with those that were localised from foreign banks to the particular country, than the websites matched with the cultural orientations expected. This may let us assume that companies of the banking sector already refer to a certain standard of website localisation, matching the cultural orientations to a relevant extent. Thirdly, the book offers an approach to best practice, and provides a list of cultural website design requirements for further website localisation projects.

Price: $36.75 USD

The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more. Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors. With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.

Price: $39.95 USD

This is the eBook version of the printed book. Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory."   - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association      

Price: $39.99 USD

E-Commerce Marketing prepares individuals to plan and market electronic products and services online. The text and multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues. A dedicated web site will keep the content current.

Price: $41.49 USD

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Price: $265.99 USD