This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $30.49 USD

Based on student and instructor feedback, CourseMate for PROMO brings course concepts to life with rich media study tools, Interactive eBook, and Engagement Tracking. This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $44.99 USD

This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $52.49 USD

No Synopsis Available

Price: $56.50 USD

The essential guide to seamless product management for today’s fluid, unpredictable business world. Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. This indispensable resource proves that the techniques and tools product managers use are similar—regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance—whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal. The Product Manager’s Handbook shows you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that produces satisfying products—from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to: Balance breakthroughs and line extensions; Create business cases—including competitive assessment, market requirements, and risk reduction; Conduct gate reviews and beta testing and manage scope creep; Get everything in order for a smooth product launch. For those who manage existing lines, this guide provides: Specific tips for each of the 4Rs of product life-cycle management; Brand guidelines; Approaches to customer message management; Advice on working with sales and the channel. Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. The Product Manager’s Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products—and beat the competition at every turn.

Price: $65.00 USD

This Access Code is an in-stock item. The Code is contained on a printed card that will be mailed to you.  In some cases, an Instant Access version may also be available. To find out if an Instant Access version of this product is available, please contact Customer Service at 866-994-2427

Price: $79.49 USD

This wide-ranging reader locates supply chain management, lean production and related practice within the holistic concept of total product systems. Demonstrates the strategic relevance of managing supply chains and supply networks to organizational performance and to a range of business functions, including finance, design, production, environmental management, information systems, and marketing. Considers sustainable supply chain management across the service, manufacturing and process sectors. Reflects the radical changes in organizational beliefs, practices and processes that are necessary for a shift to supply chain management in contemporary, global, competitive conditions. Considers particular issues and challenges for micro, small, and medium-sized enterprises. Contains readings that are interdisciplinary and international in focus.

Price: $109.99 USD

No Synopsis Available

Price: $121.88 USD

New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. This title explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success.

Price: $179.95 USD

A decision support model is presented and discussed which aims at identifying realistic export opportunities for a given exporting country. The model consists of a screening process of four consecutive filters, through which relevant information on markets (such as country risk indicators, macroeconomic data, imports per product group, etc.) is fed, and which allows the identification and deletion of less interesting market opportunities. Results are reported of the application of this decision support model to the case of Thailand, adapted for an analysis of foreign trade data at the SITC four-digit level up to 1997. These results are compared with previous results obtained using the same model. In this way, Thailand's export opportunities in individual countries, and in the Asia-Pacific region in particular, are listed and categorised according to criteria such as import market characteristics and Thailand's market share in the various markets.

Price: $199.00 USD